March Corporate Marketing

Rooibos Espresso Ring in spring with Waves Rooibos Espresso, this powerful caffeine free alternative is the perfect blend of taste and function. Completely Pure, Completely Natural

All About Waves Rooibos Espresso

Nutrition:

Unlike black and green teas rooibos is not a tea but a tisane (herbal tea) and is naturally Caffeine Free…not decaffeinated.

Rooibos contains powerful antioxidants that help to calm the central nervous system helping you relax and to ensure a good night’s sleep.

Benefits:

Waves Red Espresso has 10 times more antioxidants than traditionally brewed rooibos tea.

Health benefits of Rooibos are concentrated tenfold in red espresso. Making Waves espresso the healthiest and most powerful tea available.

Waves Red Espresso has 10 X The Benefits:

A potent immune system booster with:

Anti-ageing properties

Acts as a digestive aid

Low tannin content

Antioxidant rich

Decreased anxiety

Barista Connect

Spring 17 – Issue 13 Date: March 9th, 2017

New! Lunch Combo Launching April 10th

ROOIBOS ESPRESSO CAMPAIGN Campaign Duration: March 15th 2017 – May 28th 2017 Perfect Pairing: Caramel Rooibos Latte with the Red Velvet Loaf Current Promotion: Upsize regular drinks to Waves size every Wednesday

Rooibos Espresso Campaign

PUT UP MENU & PROMO ROUNDS, & ALL MATERIALS THE NIGHT OF JAN 14th (*All promotions must be placed after closing, the day before campaign launch date)

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You will receive

Infographic – Counter Sign

Promo Round & Menu

Perfect Pairing Insert

Sandwich Board

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All About Rooibos – Campaign Brief

How to Prepare for this Promotion:

- Review the new recipe for the Caramel Rooibos Latte Advertising:

Rooibos Espresso - Completely Natural, Completely Pure

- Naturally Caffeine free and Antioxidant Rich

Perfect Pairing: Caramel Rooibos Latte pairs with the Red Velvet Loaf

Strategy: Your Reminder I Improve Image – Part of your responsibility in the Waves strategy is to continuously

improve your stores’ image. We run cohesive, targeted marketing campaigns, but you must keep your store clean, your display fresh and appealing, ensure friendly service, and make excellent drinks every day. Always make sure your customer leaves happy.

C Connect with Customers – You can easily connect with customers by: waving when they walk in the door, asking for their names and using their name to call their order, introducing new products, suggesting perfect pairings, educating them on how you make their drinks, telling them about the current promotion

E Educate – When you educate customers, they trust you! When they trust you, they buy from you, and they recommend you. With every Waves promotion, you are given the opportunity to educate.

New Combos

The Morning Pastry (Coffee/ Tea & Muffin/Loaf/bagel/ Coffee/Tea) - $4.25 ( BC ) $4.55 ( AB)

NEW! French Croissant and Coffee or tea - $ 3.75 (BC & AB) Square and coffee/tea/water - $ 3.75 (BC & AB) NEW! Launching April 10th Lunch Combo - Wraps and Sandwiches plus square coffee/tea - $11.00 ( BC ) $11.50 (AB)

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Marketing Update *BC Only Waves Promotions

WavesRewards- Waves will continue the double the points program. We are offering 5000 points when a customer registers their WavesRewards card online…that’s a free coffee on us.

Waves Wednesday – Every Wednesday Waves will have Free Drink Upsizes at all locations all day

Waves Sponsorships

QMFM 103.5 Nat & Drew's Coffee Break - Our sponsorship will be ending as of March 31st Thank you to everyone who participated!

Music download Cards With Waves Upsize Key Tag Given out at during the course of the sponsorship expire July 31st 2017. Please note that there is a button in the POS ( Modifier > UPSIZE Nat & Drew) for this key tag promo.

o Key tag parameters : This tag is limited to one customer, one upsize per customer per visit.

CTV Morning Live – We are continuing our partnership with CTV Morning Live for the 10th consecutive year!

Vancouver International Children’s Festival – We are a distribution partner for the VICF. If you are interested in bringing your friends and family follow the instructions to enjoy a 20% discount to purchase Festival tickets.

Where: Granville Island When: May 29th - June 4th Learn more about the festival here: www.childrensfestival.ca

To enjoy early access and 20% off your ticket purchase*, follow the directions below:

1. Visit www.childrensfestival.ca to make your show selection

2. Click Buy Tickets

3. Enter access code Kidsfest2017 and select show time (case sensitive)

4. Enter coupon code Kidsfest2017 and click purple ‘unlock’ button (case sensitive)

5. Confirm that the 20% discount was applied to all applicable tickets & complete order

*Some restrictions apply: 20% discount valid on regular priced Adult & Children tickets purchased on-line

Waves Events

April CTV Side Walk Slam - (date tbd) broadcasting on the corner of Burrard and Robson From 7:00 am - 9:00 am Fall For Local - April 29th - 30th. Waves is the official coffee sponsor of the event supporting local artists, vendors, and entrepreneurs. Get your tickets here: http://www.fallforlocal.com/spring2017/

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Drink Recipes