data tabulation format
TRANSCRIPT
29%
3%
37%
7%
24%
PlanetM - Informatoin
TV Commercial News Paper
FM Radio Internet
Any Other
29%
3%
37%
7%
24%
PlanetM - Informatoin
TV Commercial News Paper
FM Radio Internet
Any Other
Merritial Status
100 21 79
Age Group15-20 25-30
100 3 50 30
Total Customer
Married
Single
Total Customer
21-25
3%
48%
31%
18%
Education
Under- Graduate
Graduate
Post Graduate
Professional Degree
3%
50%30%
17%
Age Group
15-2021-2525-3031 &above
3%
50%30%
17%
Age Group
15-2021-2525-3031 &above
Education Gender
EducationGraduate Gender Male
Total % 3 48 31 18 100 Total % 83
31 &above17 100
Under- Graduate
Post Graduate
Professional Degree
21%
79%
Merritial Status
Married
Single
63%
3%
7%
27%
Annually Income
Below 1 Lac.
1 Lac. To 2 Lac.
2 Lac. To 3 Lac.
Above 3 Lac.
3%
50%30%
17%
Age Group
15-2021-2525-3031 &above
3%
50%30%
17%
Age Group
15-2021-2525-3031 &above
Annually Income
FemaleAnnually Income Below 1 Lac. 1 Lac. To 2 Lac. 2 Lac. To 3 Lac.
17 Below 1 Lac. 63 3 7
83%
17%
Gender
MaleFemale
63%
3%
7%
27%
Annually Income
Below 1 Lac.
1 Lac. To 2 Lac.
2 Lac. To 3 Lac.
Above 3 Lac.
Occupation
Above 3 Lac. Occupation Business Govt. Job Private Job Student
27 100 Total % 14 9 14 63
83%
17%
Gender
MaleFemale
14%
9%
14%63%
Occupation
Business
Govt. Job
Private Job
Student
14%
9%
14%63%
Occupation
Business
Govt. Job
Private Job
Student
Rate
1 Price 2 Sales Promotion Activity 3 Advertisements4 Availability of Product 5 Variety of Collections 6 Brand Image 7 Location 8 Behavior of staff 9 Ambiance
RatePrice
RateAdvertisements
RateVariety of Collections
RateLocation
RateAmbiance
13 16 127 2 23
34 13 1543 21 1664 18 980 12 640 16 129 14 35
21 16 23
5 – Most Influence 4 – Very Influence 3 - Influence13 16 12
5 – Most Influence 4 – Very Influence 3 - Influence34 13 15
5 – Most Influence 4 – Very Influence 3 - Influence64 18 9
5 – Most Influence
4 – Very Influence
3 - Influence
5 – Most Influence 4 – Very Influence 3 - Influence40 16 12
5 – Most Influence 4 – Very Influence 3 - Influence21 16 23
47 12 10029 39 1009 29 100
12 8 1006 3 1001 1 100
11 21 10019 23 10018 22 100
2 - Less Influence1 - Least Influence47 12
2 - Less Influence1 - Least Influence9 29
2 - Less Influence1 - Least Influence6 3
2 - Less Influence
1 - Least Influence
2 - Less Influence1 - Least Influence11 21
2 - Less Influence1 - Least Influence18 22
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least Influence
Rate
Rate
RateBrand Image
Sales Promotion Activity
Availability of Product
RateBehavior of staff
5 – Most Influence 4 – Very Influence3 - Influence7 2 23
5 – Most Influence 4 – Very Influence3 - Influence43 21 16
5 – Most Influence 4 – Very Influence3 - Influence80 12 6
5 – Most Influence 4 – Very Influence3 - Influence9 14 35
2 - Less Influence1 - Least Influence29 39
2 - Less Influence1 - Least Influence12 8
2 - Less Influence1 - Least Influence1 1
13%
16%
12%47%
12%
Price
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
34%
13%15%
9%
29%
Advertisements
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
64%18%
9%
6%3%Variety of Collections
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
2 - Less Influence1 - Least Influence19 23
64%18%
9%
6%3%Variety of Collections
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
40%
16%
12%
11%
21%
Location
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
21%
16%
23%
18%
22%
Ambiance
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
13%
16%
12%47%
12%
Price
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
34%
13%15%
9%
29%
Advertisements
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
64%18%
9%
6%3%Variety of Collections
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
7%2%
23%
29%
39%
Sales Promotion Activity
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
43%
21%
16%
12%
8%
Availability of Product
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
80%
12%
6% 1% 1%Brand Image
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
64%18%
9%
6%3%Variety of Collections
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
40%
16%
12%
11%
21%
Location
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
21%
16%
23%
18%
22%
Ambiance
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
80%
12%
6% 1% 1%Brand Image
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
9%
14%
35%
19%
23%
Behavior of staff
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
7%2%
23%
29%
39%
Sales Promotion Activity
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
43%
21%
16%
12%
8%
Availability of Product
5 – Most Influence4 – Very Influence3 - Influence2 - Less Influence1 - Least In-fluence
80%
12%
6% 1% 1%Brand Image
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
80%
12%
6% 1% 1%Brand Image
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
9%
14%
35%
19%
23%
Behavior of staff
5 – Most Influence
4 – Very Influence
3 - Influence
2 - Less Influence
1 - Least Influence
(a) TV Commercial (b) News Paper [c] FM Radio [d] Internet [e]Any Other
Visiting PlanetMabcd
TV Commercial 29News Paper 3FM Radio 37Internet 7
Any Other 24100
Sometimes 12Occasionally 24 Frequently 20Very Often 44
100
29%
3%
37%
7%
24%
PlanetM - Informatoin
TV Commercial News Paper FM Radio Internet Any Other
12%
24%
20%
44%
Visiting PlanetM
Sometimes
Occasionally
Frequently
Very Often
TV Commercial News Paper FM Radio Internet
Any Other
29%
3%
37%
7%
24%
PlanetM - Informatoin
TV Commercial News Paper FM Radio Internet Any Other
12%
24%
20%
44%
Visiting PlanetM
Sometimes
Occasionally
Frequently
Very Often
293377
24