Computer Services forGlobal Direct Marketing

www.dataservicesinc.com

1-800-432-40661-410-546-2206

Data Services , Inc .

Japan-Complete Data Processing from Data Services

Direct Mailers targeting Japan face a variety of challenges:Language challengesMulti-byte processing challengesJapanese postal challenges.

Japan-Complete data processing from Data Services meets all these challenges and provides thetraditional address hygiene services you've come to rely upon in your direct mail data processing.

The Language Challenge

Japan originally borrowed its written language from China. The Chinese characters, called Kanji,were later supplemented by two additional character sets based on the way Japanese syllablessounded when they were pronounced. These two additional character sets, Katakana andHiragana, sound the same but are written differently and used for different purposes; just as a lowercase 'a' and an upper case 'A' sound the same in English, but are written completely differently.Romanji (or Romaji) is a Romanized version of the Hiragana or Katakana character sets.

Japan-Complete from Data Services is capable of handling mixed files containingRomanji and Japanese characters.

We offer:Table matching to determine name sequence for normalizationGender CodingThe Multi-byte Challenge

Because many of the Kanji characters are encoded in two or more bytes, Japanese can be a chal-lenge for traditional North American and European data processing systems. Japan-Complete fromData Services is designed to handle all forms of Japanese characters.

However, challenges often occur in the ink-jetting or laser-imaging process with addressing yourmail. We strongly recommend you send a sample to your imaging partner to see if they can ink-jetor laser-print in the Japanese character sets well before your drop date.

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The Japanese Postal Challenge

Did you know that Japanese homes were formerly numbered not by geographic sequence, but according to whenthey were built? The next-higher number than your house would not necessarily be next-door, but might be a fewblocks away. The good news is that Japanese postmen have very good memories, and the mail delivery service isexcellent. Although the numbering system has changed, Japan still has its share of irregularities within the postalsystem.

Japan-Complete from Data Services is designed to handle the complexities of the Japan Postal system, including:Address and Postal Code validation and correction using the Japanese Postal DatabaseIsolation or assignment of city names, postal codes, and prefectures for address normalization

Of course, Japan-Complete from Data Services offers the Merge/Purge, Coding, andReporting services you've come to count on:

Merge/Purge ProcessingIndividual, Household, or Residential level merge/purgeJapanese Character set to Romanji matching

Coding and ReportingEach record is assigned a processing code indicating validation or correction levels.Detailed reports are provided by key code summarizing data hygiene and merge/purge results.

List Rental Fulfillment via LEX List Express Online

Accessing counts and shipping orders is simple with our LEX List Express online list count and ordering tool. Thispowerful tool gives you 24/7 Online Access to files housed at Data Services – including multi-byte Japanese files.

Computer Services forGlobal Direct Marketing

www.dataservicesinc.com

1-800-432-40661-410-546-2206

Data Services , Inc .

Call 800-432-4066 or +1 410-546-2206 and discover how Japan-Completefrom Data Services can help you with your next mailing into Japan.