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Financial Statement Analysis (FSA) Project Featured Firm: PepsiCo Data Item 1 - Primary Products and Services Our Brands and Intellectual Property Rights We own numerous valuable trademarks which are essential to our worldwide businesses, including 1893, Agusha, Amp Energy,

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Page 1: Data Item - elitehomework.com€¦  · Web viewFinancial Statement Analysis (FSA) Project. Featured Firm: Data Item 1 - Primary Products and Services. Our Brands and Intellectual

Financial Statement Analysis (FSA) Project

Featured Firm:

PepsiCo

Data Item 1 - Primary Products and Services

Our Brands and Intellectual Property RightsWe own numerous valuable trademarks which are essential to our worldwide businesses, including 1893, Agusha, Amp Energy, Aquafina, Aquafina Flavorsplash, Arto Lifewater, Aunt Jemima, Bare, Bolt24, bubly, Cap’n Crunch, Cheetos, Chester’s, Chipita, Chipsy, Chokis, Chudo, Cracker Jack, Crunchy, Diet Mountain Dew, Diet Mug, Diet Pepsi, Diet 7UP (outside the United States), Domik v Derevne, Doritos, Duyvis, Elma Chips, Emperador, Evolve, Frito-Lay, Fritos, Fruktovy Sad, G2, Gamesa, Gatorade, Grandma’s, H2oh!, Health Warrior, Imunele, Izze, J-7 Tonus, Kas, KeVita, Kurkure, Lay’s, Life, Lifewtr, Lubimy, Manzanita Sol, Marias Gamesa, Matutano, Mirinda, Miss Vickie’s, Mother’s, Mountain Dew, Mountain Dew Amp Game Fuel,

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Mountain Dew Code Red, Mountain Dew Ice, Mountain Dew Kickstart, Mountain Dew Zero Sugar, Mug, Munchies, Muscle Milk, Naked, Near East, Off the Eaten Path, O.N.E., Paso de los Toros, Pasta Roni, Pepsi, Pepsi Black, Pepsi Max, Pepsi Zero Sugar, Propel, Quaker, Quaker Chewy, Rice-A-Roni, Rold Gold, Rosquinhas Mabel, Ruffles, Sabritas, Sakata, Saladitas, San Carlos, Sandora, Santitas, 7UP (outside the United States), 7UP Free (outside the United States), Sierra Mist, Sierra Mist Zero Sugar, Simba, Smartfood, Smith’s, Snack a Jacks, SoBe, SodaStream, Sonric’s, Stacy’s, Sting, Stubborn Soda, SunChips, Toddy, Toddynho, Tostitos, Trop 50, Tropicana, Tropicana Pure Premium, Tropicana Twister, V Water, Vesely Molochnik, Walkers and Ya. We also hold long-term licenses to use valuable trademarks in connection with our products in certain markets, including Dole and Ocean Spray. We also distribute Rockstar Energy drinks and various Keurig Dr Pepper Inc. brands, including Dr Pepper in certain markets, Crush and Schweppes. Joint ventures in which we have an ownership interest either own or have the right to use certain trademarks, such as Lipton, Sabra and Starbucks. Trademarks remain valid so long as they are used properly for identification purposes, and we emphasize correct use of our trademarks. We have authorized, through licensing arrangements, the use of many of our trademarks in such contexts as snack food joint ventures and beverage bottling appointments. In addition, we license the use of our trademarks on merchandise that is sold at retail, which enhances brand awareness.

Pepsico has a multitude of products that include drinks, snacks, and cereal. Some of the brands include but are not limited to:

Pepsi, Diet Pepsi, Mountain Due, Gatorade, and Tropicana Cheetos, Doritos, Cracker Jack, Tostitos, and Ruffles Cap’n Crunch, Quaker, and Aunt Jemima

Data Item 2 - Primary Customers and Market

Our CustomersOur customers include wholesale and other distributors, foodservice customers, grocery stores, drug stores, convenience stores, discount/dollar stores, mass merchandisers, membership stores, hard discounters, e-commerce retailers and authorized independent bottlers, among others. We normally grant our independent bottlers exclusive contracts to sell and manufacture certain beverage products bearing our trademarks within a specific geographic area. These arrangements provide us with the right to charge our independent bottlers for concentrate, finished goods and Aquafina royalties and specify the manufacturing process required for product quality. We also grant distribution rights to our independent bottlers for certain beverage products bearing our trademarks for specified geographic areas.

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Pepsico does not consider individuals has their primary customers even though they directly market to them.

Their main customers are distributers that they sell to individuals. They include, grocery stores, drug stores, convenience stores, dollar stores, and others.

Data Item 3 - Description of Competitive EnvironmentOur CompetitionOur beverage, food and snack products are in highly competitive categories and markets and compete against products of international beverage, food and snack companies that, like us, operate in multiple geographies, as well as regional, local and private label manufacturers and economy brands and other competitors, including smaller companies developing and selling micro brands directly to consumers through e-commerce platforms or through retailers focused on locally-sourced products. In many countries in which our products are sold, including the United States, The Coca-Cola Company is our primary beverage competitor. Other beverage, food and snack competitors include, but are not limited to, Campbell Soup Company, Conagra Brands, Inc., Kellogg Company, Keurig Dr Pepper Inc., The Kraft Heinz Company, Link Snacks, Inc., Mondelēz International, Inc., Monster Beverage Corporation, Nestlé S.A. and Red Bull GmbH.Many of our food and snack products hold significant leadership positions in the food and snack industry in the United States and worldwide. In 2019, we and The Coca-Cola Company represented approximately 22% and 20%, respectively, of the U.S. liquid refreshment beverage category by estimated retail sales in measured channels, according to Information Resources, Inc. However, The Coca-Cola Company has significant carbonated soft drink (CSD) share advantage in many markets outside the United States.

Pepsico recognizes that their products are highly competitive domestically and globally. Coca-Cola is their main competitor for beverages. Some other competitors include but are not limited to, Campbell Soup Company, Kellogg

Company, Dr Pepper, and Kraft Heinz. In 2019 Pepsico a higher percentage of market share to their main competitor in the

beverage industry.

Data Item 4 - Description of Corporate Sustainability

Pepsico did not report on their corporate sustainability in their most recent annual filing. They do put out their own sustainability report and did so for 2018.

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It includes, Next Generation Agriculture, which is meant to make agriculture more resilient.

Positive Water Impact, to improve water use on products and regions that need it most. Circular Future for Packaging, reduce the amount of new plastic use in packaging.

Data Item 5 - CEO Name and Brief Biographical Information

Pepsico CEO is Ramon L. Laguarta.

Ramon L. Laguarta is the Chairman of the Board of Directors and Chief Executive Officer of PepsiCo. PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 23 brands that generate more than $1 billion each in estimated annual retail sales.

Above is the first paragraph of a long biography provided on the Pepsico website on Roman Laguarta.

Ramon has been with Pepsico for 24 years. Has been CEO since October 2018 and been Chairman of the board since February 2019. He started working in Pepsico’s European division and worked his way to becoming

CEO. He has positioned the company towards growth and expansion.

Data Item 6 - Disclosures about Executive Compensation

Item 11. Executive Compensation.Information about director and executive officer compensation, Compensation Committee interlocks and the Compensation Committee Report is contained in our 2020 Proxy Statement under the captions “2019 Director Compensation,” “Executive Compensation,” “Corporate Governance at PepsiCo – Committees of the Board of Directors – Compensation Committee – Compensation Committee Interlocks and Insider Participation” and “Executive Compensation – Compensation Committee Report” and is incorporated herein by reference.

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CEO Ramon Laguarta made about $16,000,000 in 2019. CFO Hugh Johnston made about $11,000,000 in 2019.

Data Item 7 - CEO Letter to Shareholders

Last year as I started my first full year as Chairman and CEO, we embarked on an approach we call Winning with Purpose that was intended to build on our already strong foundation to achieve accelerated, sustainable growth.

We articulated a mission – to Create More Smiles with Every Sip and Every Bite; a vision – To Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose; and seven leadership behaviors that define our shared culture that we call The PepsiCo Way. This approach was designed to help make our Company faster, stronger and better at meeting the needs of our shareholders, customers, consumers, partners and communities, while caring for our planet and inspiring our associates.

Above is the first two paragraphs of Ramon Laguarta’s letter to the shareholders part of the proxy statement.

The letter states how he is growing the company as he planned to after being CEO for a year.

Being Faster, Stronger, and Better. The Board of Directors being involved in the activities of the company and listening to

their input.

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Data Item 8 - Descriptions of Firm’s “Strategy,” “Vision Statement,” or “Goals”

BE THE GLOBAL LEADER IN CONVENIENT FOODS AND BEVERAGES BY WINNING WITH PURPOSE 

This reflects our ambition to win sustainably in the marketplace and accelerate our top line growth, whilst keeping our commitment to do good for the planet and our communities. It builds on decades of progress we’ve made since PepsiCo was founded in 1965, while setting a firm foundation for a new era of growth and prosperity. To help us achieve this vision, we’ve defined a new set of aspirations: to become Faster, Stronger, and Better.

Their Vision Statement and description of it is very straight forward. Clearly states that Pepsico wants to be the food and beverage global leader. They want to do this while also growing the planet while they grow.

Data Item 9 - Recent Conference Call

Good morning, everyone. On behalf of our Board of Directors and our management team, senior management team, thank you to all for joining us at this PepsiCo's 2019 Annual Meeting of Shareholders. Thank you to all our friends in New Bern for hosting us once again. It's always a pleasure to be here in the birthplace of Pepsi-Cola.

Let me begin by -- the meeting by introducing our Board members who are here with us today. I'll ask each one of them to stand as I read their names: Shona Brown, Cesar Conde, Ian Cook, Dina Dublon, Richard Fisher, Michelle Gass. Michelle is our newest Board member, and I'd like to officially welcome Michelle to PepsiCo. Michelle is the CEO of Kohl's Corporation. It's a leading omni-channel retailor, and we're very fortunate to have Michelle, her insights and her experience on our Board. So welcome, Michelle. Continue - Bill Johnson, David Page, Bob Pohlad, Dan Vasella, Darren Walker and Alberto Weisser.

With me on the stage is David Yawman, our Executive Vice President of Government Affairs, the General Counsel and Corporate Secretary. And let me also introduce the other members of our leadership team that are here with us today: Hugh Johnston, Vice Chairman and Chief Financial Officer; Laxman Narasimhan, Global Chief Commercial Officer; Kirk Tanner, CEO of PepsiCo North America Beverages; Steven Williams, CEO of PepsiCo North America Foods; Ronald Schellekens, Executive Vice President & Chief Human Resources Officer; Jon Banner, Executive Vice President of Global Communications and President of the PepsiCo Foundation.

Let me say also what a privilege it is to be joined, once again, by Paul Finney, the CEO of PepsiCo Bottling Ventures, our largest bottling partner in North America; and by Jeff Minges and his sons, Miles and Landon. Jeff runs Minges Bottling Group, our bottling partner here in New Bern and across Eastern North Carolina.

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Above is the statement given by Roman Lagaurta, the Chairman of the Board and CEO.

First item on the agenda was to keep the 13 members of the board as they are. The second item was to make KPMG the next independent auditor for the company. The third item was about executive compensation and forth was to remove super majority

voting from the articles of incorporation. First argument was to separate the Chairman of the Board and CEO. Second was a report of pesticides used in the supply chain,

Data Item 10 - Decription of Business Outlook from Firm’s Perspective

Finding business outlook has been difficult. The most offered is that the firm thinks it has a good outlook and plans to make it happen.

Faster, enter the market quickly and increase marketing spending globally. Stronger, using scale and technology to increase capabilities and lower cost. Better, doing more for the planet by incorporating positivity in their brands and business.

Data Item 11 - Description of Major Legal ProceedingsSource: 10-K for year ended 12/28/19, Item 3

· None Material.· PepsiCo is not in a high risk business where many lawsuits occur.

Item 3 – Legal ProceedingsWe and our subsidiaries are party to a variety of litigation, claims, legal or regulatory proceedings, inquiries and investigations. While the results of such litigation, claims, legal or regulatory proceedings, inquiries and investigations cannot be predicted with certainty, management believes that the final outcome of the foregoing will not have a material adverse effect on our financial condition, results of operations or cash flows.

Data Item 12 - Auditor’s Audit Opinion Report on Financial Statements and on Internal Control over Financial ReportingSource: 10-K for year ended 12/28/19, Item 7

· Unqualified opinions for both financial statements and internal control.· External auditor is KPMG.

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· The company is responsible for the consolidated financial statements, and for maintaining effective internal control over financial reporting.

· KPMG is a public accounting firm registered with PCAOB and are required to be independent with respect to the company.

· The critical audit matters are relating to accounts or disclosures that are material and involved complex judgements.

· Three matters are identified as critical audit matters: the evaluation of certain of the Company’s sales incentive accruals, the assessment of the carrying value of PBNA’s reacquired and acquired franchise rights and certain of Europe’s juice and dairy brands in Russia, the evaluation of the Company’s unrecognized tax benefits as a critical audit matter.

Report of Independent Registered Public Accounting Firm

To the Shareholders and Board of DirectorsPepsiCo, Inc.:Opinions on the Consolidated Financial Statements and Internal Control over Financial ReportingWe have audited the accompanying Consolidated Balance Sheet of PepsiCo, Inc. and Subsidiaries (the Company) as of December 28, 2019 and December 29, 2018, and the related Consolidated Statements of Income, Comprehensive Income, Cash Flows, and Equity for each of the fiscal years in the three-year period ended December 28, 2019 and the related notes (collectively, the consolidated financial statements). We also have audited the Company’s internal control over financial reporting as of December 28, 2019, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.In our opinion, the consolidated financial statements referred to above present fairly, in all material respects, the financial position of the Company as of December 28, 2019 and December 29, 2018, and the results of its operations and its cash flows for each of the fiscal years in the three-year period ended December 28, 2019, in conformity with U.S. generally accepted accounting principles. Also in our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 28, 2019, based on criteria established in Internal Control – Integrated Framework (2013) issued by the Committee of Sponsoring Organizations of the Treadway Commission.Basis for OpinionsThe Company’s management is responsible for these consolidated financial statements, for maintaining effective internal control over financial reporting, and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying

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Management’s Annual Report on Internal Control over Financial Reporting. Our responsibility is to express an opinion on the Company’s consolidated financial statements and an opinion on the Company’s internal control over financial reporting based on our audits. We are a public accounting firm registered with the Public Company Accounting Oversight Board (United States) (PCAOB) and are required to be independent with respect to the Company in accordance with the U.S. federal securities laws and the applicable rules and regulations of the Securities and Exchange Commission and the PCAOB.We conducted our audits in accordance with the standards of the PCAOB. Those standards require that we plan and perform the audits to obtain reasonable assurance about whether the consolidated financial statements are free of material misstatement, whether due to error or fraud, and whether effective internal control over financial reporting was maintained in all material respects.Our audits of the consolidated financial statements included performing procedures to assess the risks of material misstatement of the consolidated financial statements, whether due to error or fraud, and performing procedures that respond to those risks. Such procedures included examining, on a test basis, evidence regarding the amounts and disclosures in the consolidated financial statements. Our audits also included evaluating the accounting principles used and significant estimates made by management, as well as evaluating the overall presentation of the consolidated financial statements. Our audit of internal control over financial reporting included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, and testing and evaluating the design and operating effectiveness of internal control based on the assessed risk. Our audits also included performing such other procedures as we considered necessary in the circumstances. We believe that our audits provide a reasonable basis for our opinions.Definition and Limitations of Internal Control over Financial ReportingA company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely

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detection of unauthorized acquisition, use, or disposition of the company’s assets that could have a material effect on the financial statements.Because of its inherent limitations, internal control over financial reporting may not prevent or detect misstatements. Also, projections of any evaluation of effectiveness to future periods are subject to the risk that controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.Critical Audit MattersThe critical audit matters communicated below are matters arising from the current period audit of the consolidated financial statements that were communicated or required to be communicated to the audit committee and that: (1) relate to accounts or disclosures that are material to the consolidated financial statements and (2) involved our especially challenging, subjective, or complex judgments. The communication of critical audit matters does not alter in any way our opinion on the consolidated financial statements, taken as a whole, and we are not, by communicating the critical audit matters below, providing separate opinions on the critical audit matters or on the accounts or disclosures to which they relate.Evaluation of certain sales incentive accrualsAs discussed in Note 2 of the consolidated financial statements, the Company offers sales incentives and discounts through various programs to customers and consumers. A number of the sales incentives are based on annual targets, resulting in the need to accrue for the expected liability. These incentives are accrued for in the “Accounts payable and other current liabilities” line on the balance sheet. These accruals are based on sales incentive agreements, expectations regarding customer and consumer participation and performance levels, and historical experience and trends.We identified the evaluation of certain of the Company’s sales incentive accruals as a critical audit matter. Subjective and complex auditor judgment is required in evaluating these sales incentive accruals as a result of the timing difference between when the product is delivered and when the incentive is settled. This specifically related to (1) forecasted customer and consumer participation and performance level assumptions underlying the accrual, and (2) the impact of historical experience and trends.The primary procedures that we performed to address this critical audit matter included the following. We tested certain internal controls over the Company’s sales incentive process, including (1) the accrual methodology, (2) assumptions around forecasted customer and consumer participation, (3) performance levels, and (4) monitoring of actual sales incentives incurred compared to estimated sales incentives in respect of historical periods. To evaluate the timing and amount of certain accrued sales incentives we (1) analyzed the accrual by sales incentive type as compared to historical trends to identify specific sales incentives that may require additional testing, (2) recalculated expenses and closing accruals on a sample basis,

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based on volumes sold and terms of the sales incentives, (3) assessed the Company’s ability to accurately estimate its sales incentive accrual by comparing previously established accruals to actual settlements, and (4) tested a sample of settlements or claims that occurred after period end, and compared them to the recorded sales incentive accrual.Assessment of the carrying value of certain reacquired and acquired franchise rights and certain juice and dairy brands As discussed in Notes 2 and 4 to the consolidated financial statements, the Company performs impairment testing of its indefinite-lived intangible assets on an annual basis during the third quarter of each fiscal year and whenever events and changes in circumstances indicate that there is a greater than 50% likelihood that the asset is impaired. The carrying value of indefinite-lived intangible assets as of December 28, 2019 was $30.1 billion which represents 38% of total assets, and includes PepsiCo Beverages North America’s (PBNA) reacquired and acquired franchise rights which had a carrying value of $8.6 billion as of December 28, 2019. We identified the assessment of the carrying value of PBNA’s reacquired and acquired franchise rights and certain of Europe’s juice and dairy brands in Russia as a critical audit matter. Significant auditor judgment is necessary to assess the impact of competitive operating and macroeconomic factors on future levels of sales, operating profit and cash flows. The impairment analysis of these indefinite-lived intangible assets requires significant auditor judgment to evaluate the Company’s forecasted revenue and profitability levels, including the expected long-term growth rates and the selection of the discount rates to be applied to the projected cash flows. The primary procedures that we performed to address this critical audit matter included the following. We tested certain internal controls over the Company’s indefinite-lived assets impairment process to develop the forecasted revenue, profitability levels, and expected long-term growth rates and select the discount rates to be applied to the projected cash flows. We also evaluated the sensitivity of the Company’s conclusion to changes in assumptions, including the assessment of changes in assumptions from prior periods. To assess the Company’s ability to accurately forecast, we compared the Company’s historical forecasted results to actual results. We compared the cash flow projections used in the impairment tests with available external industry data and other internal information. We involved valuation professionals with specialized skills and knowledge who assisted in evaluating (1) the long-term growth rates used in the impairment tests by comparing against economic data and information specific to the respective assets, including projected long-term nominal Gross Domestic Product growth in the respective local countries, and (2) the discount rates used in the impairment tests by comparing them against discount rates that were independently developed using publicly available market data, including that of comparable companies. Evaluation of unrecognized tax benefits

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As discussed in Note 5 to the consolidated financial statements, the Company’s global operating model gives rise to income tax obligations in the United States and in certain foreign jurisdictions in which it operates. As of December 28, 2019, the Company recorded reserves for unrecognized tax benefits of $1.4 billion. The Company establishes reserves if it believes that certain positions taken in its tax returns are subject to challenge and the Company likely will not succeed, even though the Company believes the tax return position is supportable under the tax law. The Company adjusts these reserves, as well as the related interest, in light of new information, such as the progress of a tax examination, or new tax law or tax authority settlements.We identified the evaluation of the Company’s unrecognized tax benefits as a critical audit matter because the application of tax law and interpretation of a tax authority’s settlement history is complex and involves subjective judgment. Such judgments impact both the timing and amount of the reserves that are recognized, including judgments about re-measuring liabilities for positions taken in prior years’ tax returns in light of new information.The primary procedures that we performed to address this critical audit matter included the following. We tested certain internal controls over the Company’s unrecognized tax benefits process, including controls to (1) identify uncertain income tax positions, (2) evaluate the tax law and tax authority’s settlement history used to estimate the unrecognized tax benefits, and (3) monitor for new information that may give rise to changes to the existing unrecognized tax benefits, such as progress of a tax examination, new tax law or tax authority settlements. We involved tax and valuation professionals with specialized skills and knowledge, who assisted in assessing the unrecognized tax benefits by (1) evaluating the Company’s tax structure and transactions, including transfer pricing arrangements, and (2) assessing the Company’s interpretation of existing tax law as well as new and amended tax laws, tax positions taken, and associated external counsel opinions.

/s/ KPMG LLPWe have served as the Company’s auditor since 1990.

New York, New YorkFebruary 13, 2020

Data Item 13 - Reasons cited by Management for changes in Sales (for the Most Recent Fiscal Year Only)Source: 10-K for year ended 12/28/19, Item 7

· Net revenue increased 4%.· The increase in net revenue mainly reflecting the acquisition of Soda Stream.

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· Net revenue increased in all market area. (FLNA, QFNA, PBNA, LatAm, Europe, AMESA, APAC)

ServingsSince our divisions each use different measures of physical unit volume (i.e., kilos, gallons, pounds and case sales), a common servings metric is necessary to reflect our consolidated physical unit volume. Our divisions’ physical volume measures are converted into servings based on U.S. Food and Drug Administration guidelines for single-serving sizes of our products. In 2019, total servings increased 4% compared to 2018, primarily reflecting our acquisition of Soda Stream. In 2018, total servings increased 1% compared to 2017.FLNA2019Net revenue grew 4.5% and volume grew 1%. The net revenue growth was driven by effective net pricing and volume growth. The volume growth reflects mid-single-digit growth in trademark Doritos, Cheetos and Ruffles and low-single-digit growth in variety packs, partially offset by a double-digit decline in trademark Santitas.QFNA2019Net revenue grew 1% and volume was flat. The net revenue growth primarily reflects favorable mix. The volume performance was driven by double-digit growth in trademark Gamesa and mid-single-digit growth in Aunt Jemima mixes and syrups, offset by a mid-single-digit decline in oatmeal and a low-single-digit decline in ready-to-eat cereals.PBNA2019Net revenue grew 3%, driven by effective net pricing, partially offset by a decline in volume. Acquisitions contributed 1 percentage point to the net revenue growth. Volume decreased 1%, driven by a 3% decline in CSD volume, partially offset by a 2% increase in non-carbonated beverage (NCB) volume. The NCB volume increase primarily reflected a mid-single-digit increase in our overall water portfolio, partially offset by a low-single-digit decrease in our juice and juice drinks portfolio.LatAm2019Net revenue increased 3%, primarily reflecting effective net pricing, partially offset by a 4-percentage-point impact of unfavorable foreign exchange.Snacks volume experienced a slight decline, reflecting a high-single-digit decline in Brazil, partially offset by low-single-digit growth in Mexico.

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Beverage volume grew 4%, reflecting high-single-digit growth in Brazil and Guatemala, partially offset by a mid-single-digit decline in Argentina and a low-single-digit decline in Colombia. Additionally, Honduras experienced low-single-digit growth and Mexico and Chile each experienced mid-single-digit growth.Europe2019Net revenue increased 7%, reflecting an 8-percentage-point impact of our SodaStream acquisition and effective net pricing, partially offset by a 5-percentage-point impact of unfavorable foreign exchange.Snacks volume grew 1%, primarily reflecting mid-single-digit growth in Poland and France and low-single-digit growth in Spain and the Netherlands, partially offset by a mid-single-digit decline in Turkey and a slight decline in the United Kingdom. Additionally, Russia experienced slight growth.Beverage volume grew 23%, primarily reflecting a 24-percentage-point impact of our SodaStream acquisition, mid-single-digit growth in Poland and low-single-digit growth in the United Kingdom and Germany, partially offset by a mid-single-digit decline in Russia, a high-single-digit decline in Turkey and a slight decline in France.AMESA2019Net revenue decreased slightly, reflecting a 3-percentage-point impact of refranchising a portion of our beverage business in India, partially offset by volume growth and effective net pricing.Snacks volume grew 7%, reflecting double-digit growth in Pakistan and high-single-digit growth in the Middle East and India, partially offset by a low-single-digit decline in South Africa. Beverage volume grew 4%, reflecting high-single-digit growth in India and Nigeria, partially offset by low-single-digit declines in the Middle East and Pakistan. APAC2019Net revenue increased 4.5%, reflecting volume growth and effective net pricing, partially offset by a 3-percentage-point impact of unfavorable foreign exchange and a 2-percentage-point impact of the prior-year refranchising of a portion of our beverage business in Thailand. Snacks volume grew 6%, reflecting double-digit growth in China and mid-single-digit growth in Thailand, partially offset by a low-single-digit decline in Indonesia. Additionally, Australia and Taiwan each experienced low-single-digit growth.Beverage volume grew 4%, reflecting double-digit growth in Vietnam and Thailand and mid-single-digit growth in the Philippines. Additionally, China experienced low-single-digit growth.

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Data Item 14 - Reasons cited by Management for changes in Gross Margins (for the Most Recent Fiscal Year Only)Source: 10-K for year ended 12/28/19, Item 7

· Gross profit increased from $35,280 to 37,029.· Gross profit positively affected by restructuring and impairment charges and

inventory fair value adjustments and merger and integration charges.· Gross profit negatively affected by mark-market net impact.

Cost of sales, gross profit, selling, general and administrative expenses, other pension and retiree medical benefits expense/income, interest expense, provision for/benefit from income taxes, net income attributable to noncontrolling interests and net income attributable to PepsiCo, each adjusted for items affecting comparability, operating profit, adjusted for items affecting comparability, and net income attributable to PepsiCo per common share – diluted, adjusted for items affecting comparability, and the corresponding constant currency growth ratesThese measures exclude the net impact of mark-to-market gains and losses on centrally managed commodity derivatives that do not qualify for hedge accounting, restructuring and impairment charges related to our 2019 and 2014 Productivity Plans, inventory fair value adjustments and merger and integration charges primarily associated with our acquisition of SodaStream, pension-related settlement charges, net tax related to the TCJ Act, other net tax benefits and charges related to cash tender and exchange offers (see “Items Affecting Comparability” for a detailed description of each of these items). We also evaluate performance on operating profit, adjusted for items affecting comparability, and net income attributable to PepsiCo per common share – diluted, adjusted for items affecting comparability, on a constant currency basis, which measure our financial results assuming constant foreign currency exchange rates used for translation based on the rates in effect for the comparable prior-year period. In order to compute our constant currency results, we multiply or divide, as appropriate, our current-year U.S. dollar results by the current-year average foreign exchange rates and then multiply or divide, as appropriate, those amounts by the prior-year average foreign exchange rates. We believe these measures provide useful information in evaluating the results of our business because they exclude items that we believe are not indicative of our ongoing performance.

2019 2018 2017

Gross Profit 37,029 35,280 34,729

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Data Item 15 - Reasons cited by Management for changes in Common Size SG&A (for the Most Recent Fiscal Year Only)Source: 10-K for year ended 12/28/19, Item 7

· SG&A increased from 25,170 to 26,738.· SG&A was mainly affected by restructuring and impairment charges.· SG&A was affected by the 2019 Productivity Plan.

The 2019 Productivity Plan, publicly announced on February 15, 2019, will leverage new technology and business models to further simplify, harmonize and automate processes; re-engineer our go-to-market and information systems, including deploying the right automation for

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each market; and simplify our organization and optimize our manufacturing and supply chain footprint. In connection with this plan, we expect to incur pre-tax charges of approximately $2.5 billion and cash expenditures of approximately $1.6 billion. These pre-tax charges are expected to consist of approximately 70% of severance and other employee-related costs, 15% for asset impairments (all non-cash) resulting from plant closures and related actions, and 15% for other costs associated with the implementation of our initiatives. We expect to complete this plan by 2023.

Data Item 16 - Firm’s Description of its Liquidity Position, both Current and Near TermSource: 10-K for year ended 12/28/19, Item 7

· cash outflows are funded with cash from operations, proceeds obtained from issuances of commercial paper, bridge loan facilities and long-term debt and cash and cash equivalents.

· cash, cash equivalents and short-term investments in our consolidated subsidiaries subject to currency controls or currency exchange restrictions were not material.

· As of December 28, 2019, the mandatory transition tax liability was $3.3 billion, which must be paid through 2026 under the provisions of the TCJ Act. Expected payment was approximately $0.1 billion of this liability in 2020.

· cash provided from operating activities is impacted by seasonality, generally highest in the third quarter due to seasonal and holiday-related sales patterns, and lowest in the first quarter.

Our Liquidity and Capital ResourcesWe believe that our cash generating capability and financial condition, together with our revolving credit facilities, bridge loan facilities, working capital lines and other available methods of debt financing, such as commercial paper borrowings and long-term debt financing, will be adequate to meet our operating, investing and financing needs. Our primary sources of cash available to fund cash outflows, such as our anticipated share repurchases, dividend payments, debt repayments, the proposed acquisition of Pioneer Foods and the transition tax liability under the TCJ Act, include cash from operations, proceeds obtained from issuances of commercial paper, bridge loan facilities and long-term debt and cash and cash equivalents. However, there can be no assurance that volatility in the global capital and credit markets will not impair our ability to access these markets on terms commercially acceptable to us, or at all.

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See Note 8 to our consolidated financial statements for a description of our revolving credit facilities and bridge loan facilities. See also “Item 1A. Risk Factors” and “Our Business Risks” for further discussion. As of December 28, 2019, cash, cash equivalents and short-term investments in our consolidated subsidiaries subject to currency controls or currency exchange restrictions were not material.The TCJ Act imposed a mandatory one-time transition tax on undistributed international earnings, including $18.9 billion held in our consolidated subsidiaries outside the United States as of December 30, 2017. As of December 28, 2019, our mandatory transition tax liability was $3.3 billion, which must be paid through 2026 under the provisions of the TCJ Act; we currently expect to pay approximately $0.1 billion of this liability in 2020. See “Credit Facilities and Long-Term Contractual Commitments.” Any additional guidance issued by the IRS may impact our recorded amounts for this transition tax liability. See Note 5 to our consolidated financial statements for further discussion of the TCJ Act.Furthermore, our cash provided from operating activities is somewhat impacted by seasonality. Working capital needs are impacted by weekly sales, which are generally highest in the third quarter due to seasonal and holiday-related sales patterns, and generally lowest in the first quarter. On a continuing basis, we consider various transactions to increase shareholder value and enhance our business results, including acquisitions, divestitures, joint ventures, dividends, share repurchases, productivity and other efficiency initiatives, and other structural changes. These transactions may result in future cash proceeds or payments.The table below summarizes our cash activity:

Operating ActivitiesDuring 2019, net cash provided by operating activities was $9.6 billion, compared to $9.4 billion in the prior year. The operating cash flow performance primarily reflects lower pre-tax pension and retiree medical plan contributions in the current year, partially offset by higher net cash tax payments in the current year.During 2018, net cash provided by operating activities was $9.4 billion, compared to $10.0 billion in 2017. The operating cash flow performance primarily reflects discretionary contributions of $1.5 billion to our pension and retiree medical plans in 2018, partially offset by lower net cash tax payments in 2018. Investing ActivitiesDuring 2019, net cash used for investing activities was $6.4 billion, primarily reflecting $4.1 billion of net capital spending, as well as $1.9 billion of the remaining cash paid in connection with our acquisition of SodaStream.

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During 2018, net cash provided by investing activities was $4.6 billion, primarily reflecting net maturities and sales of debt securities with maturities greater than three months of $8.7 billion, partially offset by net capital spending of $3.1 billion and $1.2 billion of cash paid, net of cash and cash equivalents acquired, in connection with our acquisition of SodaStream.See Note 1 to our consolidated financial statements for further discussion of capital spending by division; see Note 9 to our consolidated financial statements for further discussion of our investments in debt securities.We expect 2020 net capital spending to be approximately $5 billion.Financing ActivitiesDuring 2019, net cash used for financing activities was $8.5 billion, primarily reflecting the return of operating cash flow to our shareholders through dividend payments and share repurchases of $8.3 billion, payments of long-term debt borrowings of $4.0 billion and debt redemptions of $1.0 billion, partially offset by proceeds from issuances of long-term debt of $4.6 billion.During 2018, net cash used for financing activities was $13.8 billion, primarily reflecting the return of operating cash flow to our shareholders through dividend payments and share repurchases of $6.9 billion, payments of long-term debt borrowings of $4.0 billion, cash tender and exchange offers of $1.6 billion and net payments of short-term borrowings of $1.4 billion. See Note 8 to our consolidated financial statements for further discussion of debt obligations.We annually review our capital structure with our Board of Directors, including our dividend policy and share repurchase activity. On February 13, 2018, we announced the 2018 share repurchase program providing for the repurchase of up to $15.0 billion of PepsiCo common stock which commenced on July 1, 2018 and will expire on June 30, 2021. On February 13, 2020, we announced a 7% increase in our annualized dividend to $4.09 per share from $3.82 per share, effective with the dividend expected to be paid in June 2020. We expect to return a total of approximately $7.5 billion to shareholders in 2020 through share repurchases of approximately $2 billion and dividends of approximately $5.5 billion.Free Cash FlowFree cash flow is a non-GAAP financial measure. For further information on free cash flow see “Non-GAAP Measures.”The table below reconciles net cash provided by operating activities, as reflected in our cash flow statement, to our free cash flow.

We use free cash flow primarily for financing activities, including debt repayments, dividends and share repurchases. We expect to continue to return free cash flow to our shareholders through dividends and share repurchases while maintaining Tier 1 commercial paper access,

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which we believe will facilitate appropriate financial flexibility and ready access to global capital and credit markets at favorable interest rates. However, see “Item 1A. Risk Factors” and “Our Business Risks” for certain factors that may impact our credit ratings or our operating cash flows.Any downgrade of our credit ratings by a credit rating agency, especially any downgrade to below investment grade, whether or not as a result of our actions or factors which are beyond our control, could increase our future borrowing costs and impair our ability to access capital and credit markets on terms commercially acceptable to us, or at all. In addition, any downgrade of our current short-term credit ratings could impair our ability to access the commercial paper market with the same flexibility that we have experienced historically, and therefore require us to rely more heavily on more expensive types of debt financing. See “Item 1A. Risk Factors,” “Our Business Risks” and Note 8 to our consolidated financial statements for further discussion.

Credit Facilities and Long-Term Contractual CommitmentsSee Note 8 to our consolidated financial statements for a description of our credit facilities.The following table summarizes our long-term contractual commitments by period:

Data Item 17 - Firm’s Planned Capital Expenditures for next Fiscal YearSource: 10-K for year ended 12/28/19, Item 7

· Planned net capital spending is $5 billion· Net capital spending keeps increasing in the latest three fiscal years

Investing ActivitiesDuring 2019, net cash used for investing activities was $6.4 billion, primarily reflecting $4.1 billion of net capital spending, as well as $1.9 billion of the remaining cash paid in connection with our acquisition of Soda Stream.During 2018, net cash provided by investing activities was $4.6 billion, primarily reflecting net maturities and sales of debt securities with maturities greater than three months of $8.7 billion, partially offset by net capital spending of $3.1 billion and $1.2 billion of cash paid, net of cash and cash equivalents acquired, in connection with our acquisition of Soda Stream.We expect 2020 net capital spending to be approximately $5 billion.

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Data Item 18 - Firm’s Dividend PolicySource: 10-K for year ended 12/28/19, Item 5

· Cash dividends are paid consecutive quarterly.· Dividends are usually declared in February, May, July and November and paid at the

end of March, June and September and the beginning of January.· Annualized dividend increased 7% to $4.09 per share from $3.82 per share

Dividends – We have paid consecutive quarterly cash dividends since 1965. The declaration and payment of future dividends are at the discretion of the Board of Directors. Dividends are usually declared in February, May, July and November and paid at the end of March, June and September and the beginning of January. On February 10, 2020, the Board of Directors declared a quarterly dividend of $0.955 payable March 31, 2020, to shareholders of record on March 6, 2020. For the remainder of 2020, the record dates for these dividend payments are expected to be June 5, September 4 and December 4, 2020, subject to approval of the Board of Directors. On February 13, 2020, we announced a 7% increase in our annualized dividend to $4.09 per share from $3.82 per share, effective with the dividend expected to be paid in June 2020. We expect to return a total of approximately $7.5 billion to shareholders in 2020 through share repurchases of approximately $2 billion and dividends of approximately $5.5 billion.

Data Item 19 - Firm’s Share Repurchases PolicySource: 10-K for year ended 12/28/19, Item 5

· A share repurchase program which providing for the repurchases of up to $15 billions commenced in 2018 and will expire in 2021.

· Expected repurchases in 2020 were approximately $2 billion. We annually review our capital structure with our Board of Directors, including our dividend policy and share repurchase activity. On February 13, 2018, we announced the 2018 share repurchase program providing for the repurchase of up to $15.0 billion of PepsiCo common stock which commenced on July 1, 2018 and will expire on June 30, 2021. On February 13, 2020, we announced a 7% increase in our annualized dividend to $4.09 per share from $3.82 per share, effective with the dividend expected to be paid in June 2020. We expect to return a total of approximately $7.5 billion to shareholders in 2020 through share repurchases of approximately $2 billion and dividends of approximately $5.5 billion.

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Data Item 20 - Amounts spent on Advertising and on Research and Development for the Past Three Fiscal YearsSource: 10-K for year ended 12/28/19, Item 7

· Advertising expenses increased, from $2.4 billion in 2017, $2.6 billion in 2018 to $3.0 billion in 2019.

· Deferred advertising costs increased, from $47 million at Dec. 29, 2018 to $55 million at Dec. 28, 2019.

· Research and development costs fluctuated around $700 million, which were $711 million, $680 million and $737 million in 2019, 2018 and 2017.

Advertising and other marketing activities, reported as selling, general and administrative expenses, totaled $4.7 billion in 2019, $4.2 billion in 2018 and $4.1 billion in 2017, including advertising expenses of $3.0 billion in 2019, $2.6 billion in 2018 and $2.4 billion in 2017. Deferred advertising costs are not expensed until the year first used and consist of:

· media and personal service prepayments;· promotional materials in inventory; and· production costs of future media advertising.

Deferred advertising costs of $55 million and $47 million as of December 28, 2019 and December 29, 2018, respectively, are classified as prepaid expenses and other current assets on our balance sheet. Research and DevelopmentWe engage in a variety of research and development activities and continue to invest to accelerate growth and to drive innovation globally. Consumer research is excluded from research and development costs and included in other marketing costs. Research and development costs were $711 million, $680 million and $737 million in 2019, 2018 and 2017, respectively, and are reported within selling, general and administrative expenses.

Data Item 21 - Description of any Impairments and Writedowns for the Most Recent Fiscal Year

Note 3 – restructuring and Impairment

Summary of major points

· Impairment as a result of restructuring plans initiated in 2014 and 2019.

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· This plan has led to Impairment of various assets. The impairment charge of 2014 plan was spread up to 2018.

· The impairment charge of the 2019 plan will be spread up to 2023.

· PepsiCo announces a productivity plan in 2019, seeking to leverage new technology and business model.

The plan shall allow the company to deploy right automation, simplify the organization and optimize manufacturing. The plan shall force the company to restructure. The restructuring process involves $2.5 billion pre-tax charges and cash expense of $1.6 billion. The pre-tax charges are made up of 70% severance and other employee costs, 15% assets impairments and 15% costs of implementing the initiative. The plan shall end in 2023, and this means the company shall spread the impairments across the period.

The 2019 Productivity plan

Plan to DateThrough 12/28/2019

Severance and other employee costs $ 286

Asset impairments 92

Other costs (a) 130

Total $ 508

(a) Includes other costs associated with the implementation of our initiatives, including contract termination costs, consulting and other

Professional fees.

In 2014, the company implemented a similar productivity plan which ended in 2019. The plan had total pre-tax charges of $1.3b, but there were no material pre-tax charges in 2019. 15% of pre-tax charges were categorized as assets impairments. The asset impairment charge for 2017 was $21b, while that of 2018 was $28b.

Item Note 4 - Property, Plant and Equipment and Intangible Assets

Summary of main points

The company did not have significant impairment relating to goodwill indefinite-lived assets, investments and non-current assets.

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A change in the macro-economic environment prompts the company to evaluate depreciable and amortizable assets for impairment. The evaluation allows the asset to be written down to the estimated fair value, which is determined by the discounted future cash flows. PepsiCo carries out impairment test on goodwill, indefinite-lived assets, investments and non-current assets in the third quarter of every financial year. However, the company carries out impairment tests if there is a 50% likelihood that the carrying value of the asset is not recoverable. The company had no material impairment charged from 2017 to 2019 for both goodwill and indefinite-lived intangible assets.

Note 9 — Financial Instruments

Summary of main points

· The company records non-temporary impairment for assets held for sale.

· In 2019, there was no non-temporary impairment on assets held for sale.

Finally, every year, PepsiCo records non-temporary impairment on assets held for sale. However, the 10k report show that there was no non-temporary impairment on assets held for sale.

Data Item 22 - Type of Pension Plan and Funded Status (if applicable)

Pension plans are categorized into define contribution and defined benefit plan. The defined contribution plan is similar to 401 (k). This plan allows the employer to contribute a specific amount toward employee’s retirement. However, the resulting benefits vary according to the performance of the invested funds. The defined benefit plan is funded when the employee is working. The employer must set aside funds that will pay promised retirement benefits. Companies running a defined benefit plan must report plan assets and obligations in the statement of financial position.

Source: 10-k

Item 7,

Note 7-Pension, Retiree Medical and Savings Plans

Summary

· The main retirement plan is defined benefit plan

· Some employees are allowed to participate in the 401 (k) plan

· 2019 accumulated benefits obligations outside the US were $12,890 million.

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· 2019 accumulated benefits obligations in the US were $14255 million

· In 2019, contribution towards pension was $197 million.

· 2020 projected of pension benefits are $945 million.

PepsiCo has a defined benefit pension plan for employees. However, some employees are not eligible to participate in a defined benefit plan, and this allows them to participate in a 401 (k) plan. The defined benefit plan is grouped into plan A (approximately 10 years) and plan B (approximately 23 years). PepsiCo reports gains and losses associated with the defined contribution plan when the actual return on plan assets differs from the expected return. In case the net accumulated gains or loss exceed 10% of the market value of asset or liabilities of a plan a portion of the net gains or loss is taken to the other pension plan for the following financial period. The pension and medical costs reported in operating profit are service costs (“value of benefits earned by employees for working during the year”). In 2017 the firm’s total contribution towards employee pension and medical benefits was $176 million, the amount increased to $180 million in 2018. In 2019, the contribution increased to $197 million.

The estimated future benefits payable

Our estimated future benefit payments are as follows:2020 2021 2022 2023 2024 2025 - 2029

Pension $ 945 $ 915 $ 900 $ 930 $ 970 $ 5,275

Retiree medical (a) $ 100 $ 95 $ 95 $ 90 $ 85 $ 355

(a) Expected future benefit payments for our retiree medical plans do not reflect any estimated subsidies expected to be received under the

2003 Medicare Act. Subsidies are expected to be

Finally, at the end of 2019 the accumulated pension benefit obligations in the US were $14255 million and the accumulated benefits obligations outside the US were $12,890 million.

Data Item 23 - Description of Pro Forma (Non-GAAP or Adjusted earnings)

ITEM 7: starting from page 57 non GAAP measures

Summary

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· The main non-gap measures are organic revenue, free cash flow, return on invested capital (ROIC) and net ROIC.

· Organic revenue is adjusted for foreign exchange translation, acquisitions, divestitures and structural changes.

· ROIC includes interest expense on the numerator.

· The free cash flow is calculated by subtracting capital spending and adding sales of property plant and equipment.

PepsiCo defines organic revenue as net revenue growth adjusted for foreign exchange translation, acquisitions, divestitures and structural changes. The company makes these adjustments to exclude items that do not provide meaningful information on ongoing performance. Besides, the exclusion enhances comparability of firm’s year to year performance.

The company subtracts capital spending when calculating free cash flow because of the high impact of capital spending on the company’s product innovation initiates and maintain the firm’s operational capabilities.

2019 2018 2017

Net cash provided by operating activities $ 9,649 $ 9,415 $ 10,030

Capital spending (4,232) (3,282) (2,969)

Sales of property, plant and equipment 170 134 180

Free cash flow $ 5,587 $ 6,267 $ 7,241

PepsiCo defines ROIC as net income attributed to the company plus interest expense after-tax divided by the sum of average debt obligations and average common shareholders. The company can also make other adjustments when calculating ROIC. This means the firm’s ROIC may differ from the ROIC of other firms. However, the company insists the non-GAAP measure allows the year to year comparability of a firm’s performance.

2019 2018 2017

Net income attributable to PepsiCo (a) $ 7,314 $ 12,515 $ 4,857

Interest expense 1,135 1,525 1,151

Tax on interest expense (252) (339) (415) $ 8,197 $ 13,701 $ 5,593

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Average debt obligations (b) $ 31,975 $ 38,169 $ 38,707

Average common shareholders’ equity (c) 14,317 11,368 12,004

Average invested capital $ 46,292 $ 49,537 $ 50,711

Return on invested capital 17.7 % 27.7 % 11.0 %

(a) Results include the impact of the TCJ Act. Additionally, our 2018 results included other net tax benefits related to the reorganization of our international operations. See Note 5 to our consolidated financial statements for further information.

(b) Average debt obligations includes a quarterly average of short-term and long-term debt obligations.

(c) Average common shareholders’ equity includes a quarterly average of common stock, capital in excess of par value, retained earnings, accumulated other comprehensive loss and repurchased common stock.

Data Item 24 - Equity Analyst’s Research Report (Synopsis of)

Analysts: Trefis Team

Destination: MIT engineers and Wall Street analysts

Organization: Forbes

Summary

· The performance of stocks across the US are adversely affected by the spread of COVID-19.

· PepsiCo stock has fallen by 11% since February 2020, while Coca-Cola stock has declined by 22%.

In the last five years, Coca-Cola earnings have increased by 5% as a result of the adoption of cost-cutting measures and franchising bottling plants. Over the same period, PepsiCo earnings have increased by 3.9% as a result of revenue increase.

Current market trends show stocks are performing poorly due to spread of Coronavirus. However, the diversification of PepsiCo has allowed the company to withstand market shock more than Coca-Cola. Precisely, PepsiCo is relying on revenue derived from food products to minimize the decline in revenue. Coca-Cola extensively relies on sales of carbonated soft drinks, and this means the firm’s revenue shall decline because people are mainly purchasing food and essential products.

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Data Item 25 - Recent Corporate announcements

Source 8-k report May 1st 2020

Summary

· The company has issued 0.750% senior notes due 2023 worth $1000M, and 1.625% senior noted due 2030 worth M1000M

The company issued has issued two categories of senior notes, i.e., 0.750% due 2023 worth $1000M and 1.65% due 2030 worth $1000. The company received cash of $1,987 million net of issuing costs and discounts. The cash received offers PepsiCo funds to retire some of the existing debt and meet the company’s expansion needs.