data collection methodology

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RESEARCH METHODOLOGY Data Collection Methodology

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Page 1: Data collection methodology

RESEARCH METHODOLOGY

Data Collection Methodology

Page 2: Data collection methodology

COLLECTION OF PRIMARY DATA

Page 3: Data collection methodology

COLLECTION OF PRIMARY DATA

Observation method

Interview method

Through questionnaires

Through schedules

Some more methods

Page 4: Data collection methodology

OBSERVATION METHOD

Structured and Unstructured observation

Participant, Non-participant and Disguised

observation

Controlled and Uncontrolled observation

Page 5: Data collection methodology

INTERVIEW METHOD

Personal interview

Direct personal investigation

Indirect oral investigation

Strengths and Weaknesses

Telephonic interview

Strengths and Weaknesses

Page 6: Data collection methodology

THROUGH QUESTIONNAIRES

Merits and Demerits

General form

Question sequence

Question formulation and wording

Page 7: Data collection methodology

THROUGH SCHEDULES

QUESTIONNAIRES SCHEDULES

Without assistance

Cheap

High non-response

Identity of respondent not

known

Slow method

Can be used only by

literate respondents

Wider sample possible

With assistance

Expensive

Low non-response

Identity of respondent is

known

Fast method

Can also be used by

illiterate respondents

Narrows the sample

Page 8: Data collection methodology

SOME OTHER METHODS

Warranty cards

Distributor or store audits

Pantry audits

Consumer panels

Depth interviews

Content analysis

Projective techniques

Page 9: Data collection methodology

PROJECTIVE TECHNIQUES

Word association tests

Sentence completion tests

Story completion tests

Verbal projection tests

Play techniques

Quizzes, tests and examinations

Sociometry

Pictorial techniques

Page 10: Data collection methodology

PICTORIAL TECHNIQUES

Thematic Apperception Test (TAT)

Picture 1

Picture 2

Picture 3

Page 11: Data collection methodology

PICTORIAL TECHNIQUES

Rosenzweig test

Will you be

my

valentine?

Let him enjoy his

icecream and then

I’ll enjoy them both

Page 12: Data collection methodology

PICTORIAL TECHNIQUES

Rorschach test

Ink blot 1

Ink blot 2

Ink blot 3

Page 13: Data collection methodology

PICTORIAL TECHNIQUES

Holtzman Inkblot Test (HIT)

Tomkins-Horn picture arrangement test

Page 14: Data collection methodology

PICTORIAL TECHNIQUES

Thematic Apperception Test (TAT)

Rosenzweig test

Rorschach test

Holtzman Inkblot Test (HIT)

Tomkins-Horn picture arrangement test

Page 15: Data collection methodology

COLLECTION OF PRIMARY DATA

Observation method

Interview method

Through questionnaires

Through schedules

Some more methods

Page 16: Data collection methodology

COLLECTION OF SECONDARY DATA

Reliability of data

Suitability of data

Adequacy of data

Page 17: Data collection methodology

SELECTION OF APPROPRIATE METHOD FOR

DATA COLLECTION

Nature, scope and object of enquiry

Availability of funds

Time factor

Precision required

Page 18: Data collection methodology

CASE STUDY METHOD

Meaning

Characteristics

Evolution and scope

Assumptions

Major phases involved

Advantages

Limitations

Conclusion