darren shimkus cushing anderson - udemy for business · leads to 30% better employee retention. 30%...

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Speakers

Darren Shimkus Cushing AndersonPresident Program Vice President

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Learning Accelerates DX

v Digital transformation (DX) technology has become a driver of business success, but its complicated.

v Comprehensive strategic skills development program accelerates adoption of DX

v Does it matter?

Seven Stages of DX Adoption

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Learning Accelerates DX

Within 1 year, comprehensively trained organizations are…

Seven Stages of DX Adoption

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Levers that maximize Impact

Link Learning Initiatives to Strategic Issuesv Identify the business goals that learning and development

programs can impact

v Align learning and development initiatives to business goals

v Reach agreement with the business sponsor on the expected impact (contribution) of learning and development to the expected outcomes – needn’t be precisely measured.

v Create a learning plan that aligns with expected contribution (effort and $)

v Report progress on the plan, and correlate with progress on the strategic initiative.

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Levers that maximize Impact: Intention

When elearning programs are closely linked to business strategy, we found:

§ Employee performance 32% greater gain than average

§ Employee productivity 38% greater gain than average

Possibilities are limitless:Benefits of improved skills:v Salesv Productivityv Costsv Compliance/consistencyv Speed to performv Engagementv Customer satisfactionv Contract sizev Impact of technologyv Time-to-value

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Measures that can be impacted

v Employee engagementv Employee retentionv Employee satisfactionv New-hire acceptance

rate

v Others?When elearning programs are closely linked to business strategy, we found:

§ Employee performance 32% greater gain than average

§ Employee productivity 38% greater gain than average

Provide sufficient learning offerings to meet the diverse needs of target learners

v Select learning offerings to align with strategic initiatives.

Learners have diverse needs. Depth, context/role, existing knowledge.

v Frustration increases when learners don’t get what they think they need.

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Levers that maximize Impact: Relevance

When an organization provides sufficient learning offerings to meet the diverse needs of the target learners, we found:

Cost reduction 89% greater than average

Employee retention 30% greater gain than average

Ensure Learners take the courses that are appropriate for their needs

v Establish specific consumption targets for each program.v Use multi-pronged approach to “market” the program: Strategic

leader-led, learning leader-led, manager-ledv Monitor & report consumption

When self-paced is part of the delivery model, courses tend to take less time, increasing completion, “value”, and impact

Strong consumption is a reinforcing feedback-loop

v Better satisfaction scores, easier to get funding for future projects.

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Levers that maximize Impact: Consumption

When learners consume courses that are appropriate for their needs, we found:

• Employees take between 50% and

150% more courses per year

• Employees who rate to the courses

highly take 50% more courses

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Levers that maximize Impact: Reinforcement

When organizations reinforce the learning, we found:§

Employee performance 11%greater gain than average

§ Employee engagement 21% greater gain than average

Reinforce learning through manager modeling, consistent expectations andother behaviors

v Reinforce link to strategic intention (“by taking this course, you are helping us become/achieve…”)

v Managers/supervisors must model new behaviors and expect learners to demonstrate new skills/knowledge

v May mean managers/supervisors need new knowledge/skills, too

v Set targets, measure & report performance/behavior change for everyone

q Bonus: build into employee performance management measurement until it sticks

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At Udemy: An Example of Maximizing Impact

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At Udemy: Example of Intention

Business Goals: Learning Initiative:

• Impact retention

Link Learning Initiatives to Strategic Issues

• Improve employee engagement scores

An L&D initiative to foster growth

conversations and align employees and

their managers

Strong management transparency leads to 30%

better employee retention.

30%59%

Employees who are "engaged and thriving" are 59% less likely to look for a job with a different organization in

the next 12 months.

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At Udemy: Example of Relevance

Provide sufficient learning offerings for the diverse needs of learners

You are here

Path 1

Path 2

Path 3

Future You is here

In-person Train

ing

Course

Online

Manager 1:1

Manager 1:1

All of

the above!

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At Udemy: Example of Consumption

Ensure learners take the courses that are appropriate for their needs

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At Udemy: Example of ReinforcementReinforce learning through manager modeling & consistent expectations

Shared Responsibility: Leadership Support:

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At Udemy: An Example of Maximizing Impact

Business Goals: Learning Initiative:

• Impact retention

Link Learning Initiatives to Strategic Issues

• Improve employee engagement scores

An L&D initiative to foster growth

conversations and align employees and

their managers

Strong management transparency leads to 30%

better employee retention.

30%59%

Employees who are "engaged and thriving" are 59% less likely to look for a job with a different organization in

the next 12 months.

5%Increase in

“Career Dev” engagement

score

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Levers that maximize Impact: Framework to Maximize Impact

…leads to…

…increases

…changes skills, attitudes and behaviors…but needs…

…to matter to the business

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Udemy for Business:

More Courses per Employee, Less Time per Course

1.8

4.1

0

1

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Num

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of c

ours

esBefore / without Udemy for Business

With Udemy for Business

137% more5.7

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6

7

Num

ber

of h

ours

Before / without Udemy for Business


Source: IDC White Paper, The ROI and Value of Udemy for Business for Corporate Learning, sponsored by Udemy, IDC#US44873719, February 2019

Intention:Meeting business needs

Greater Consumption

Greater Relevance (more employees)

264

833

0

100

200

300

400

500

600

700

800

900

Empl

oyee

s pe

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gani

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“We are using Udemy to

upskill employees in areas of high

need, and Udemy is right

there at the point of need…”

“We had a developer that needed AWS training… He

found courses on Udemy, and

did what he needed to do a lot quicker…”

“Udemy has allowed us to

better structure our onboarding process...”

1.8

4.1

0

1

2

3

4

5

Num

ber

of c

ours

esBefore / without Udemy for Business


137% more5.7

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5

6

7

Num

ber

of h

ours



264

833

0

100

200

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Empl

oyee

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Greater Relevance (more employees)

Greater Consumption

Intention:Meeting business needs

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Udemy for Business:

3-Year ROI Analysis

ROI Analysis Per Employee Trained

Investment (3 year) $1,281

Benefit (3 year) $12,408

Net Value of Benefit (3 year) $11,127

ROI ((NPV/Investment)*100) 868.6

Payback (Months) 2 months


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Essential Guidance: Implement the Framework

• Set up time with strategic program stakeholder and reach agreement on purpose and impact of training

• Identify learning programs without strategic sponsor –and reallocate funds/effort/attention toward higher value programs

• Double down marketing efforts on successful (well aligned) programs/courses

• Identify barriers to consumption

• Recruit key stakeholders to sponsor ongoing programs

• Leverage “companion” training from internal stakeholders/SMEs to complement content from external sources

Improved onboarding: “Udemy has allowed us to better structure our onboarding process, because our onboarding process is about skilling up in technology. And I’d say it probably allowed us to improve that by anywhere between 30% and 50%, for about 75% of the people onboarded. We sit new employees down and say, ‘Soak up Udemy content.’ The idea is, they save anywhere between 5 and 10 days…. They can click through to Udemy from within the portal.”

Upskill in needed areas: “We are using Udemy to upskill employees in areas of high need, and Udemy is right there at the point of need. . . We think people are using it as a way of making themselves more efficient in their current jobs.”

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Udemy for Business: Levers Maximize Value


Customers said…

Higher developer productivity: “Our developers are more productive because of Udemy… There was a case recently where we had a developer that needed to become better versed in AWS technology to do whatever he needed to do on a certain project. He found a couple of relevant courses on Udemy, and was able to use those to figure out what he needed to do a lot quicker than whatever he would have done otherwise.”

Help staff ramp up to take on new roles: “Part of what we do with Udemy is incentivize learning and training by saying the more you learn, and the more skills you have, the more we can give you a greater variety of consulting jobs that come up. So, Udemy plays a big part in the ability for staff to get a greater variety in their day-to-day jobs, which means they've got to get those skills. And Udemy allows them to do that in the shortest time possible.”

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Udemy for Business: Levers Maximize Value


Customers said…

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Udemy for Business:

Business benefits we observed


v Higher productivity for technical, development and IT staff members. Completing courses that improve skills led to productivity gains for these teams that IDC values at $4,500 average per trained team member per year.

v Higher productivity for most employees. Implementing better practices and developing soft skills that IDC values at $3,200 staff member trained per year.

v Increased revenue. Sales or consulting skill improvement led to additional business, which IDC estimates could be as much as $100,800 per year per organization.

v Faster onboarding means new employees reach full productivity sooner.

v Time savings for employees completing courses. Self-paced courses saved time that IDC values as equal to more than of $700k per year per organization.

v We also observed:• Higher employee satisfaction• Higher design team productivity• Higher IT team productivity

darren shimkus cushing anderson - udemy for business · leads to 30% better employee retention. 30%...

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