For almost 100 years, Darley has been focused on serving theworld’s emergency services. In fact, our mission statement reads,“Our mission is to passionately serve the world’s first responderand tactical communities by providing high quality, safe andinnovative products with unmatched commitment and service.”

In January 2012, Darley launched a new website aimed at homeowners, businesses and just about any organizationlooking to prepare for emergency situations.

If you’ve read our earlier editions of the Darley Times orwatched our monthly videos “Inside Darley,” you are aware thatnatural, technological and terrorist acts have significantlyincreased over the past 30 years.

According to Executive Vice President & COO Peter Darley, “We recognize this trend and found that there was no company, withthe emergency response background of Darley, focused on this vastmarket.”

Darley’s new website is unique because it features equipment foralmost any kind of disaster or emergency situation. Customers caneasily locate the equipment they need by the type of disaster they areanticipating. According to Darley Web Department Manager, JoeCatania, “A customer can search keywords such as Tornado, Earthquake,Hurricane, etc., and find just the equipment needed for that incident.“

Darley has never really marketed our products to the “masses” so it’s a change in our business approach. Perhaps we should berewriting our mission statement.

Darley is currently in discussions with several major federal government organizations that are looking at partnership links available on the new Darley site, www.homelandsecurityequipment.com.

W.S

. DARLEY & CO

.

ISO

9001 Cert#: 1000007

6

A Newsletter For Our Customers, Employees & Friends

TRUSTED WORLDWIDE

SINCE 1908

CONTACT USPump SalesPhone: 1.800.4DARLEY • 630.735.3500Fax: 708.345.8993

Ohler Pump Co. / Odin FoamPhone: 319.987.2121 • 319.987.2226Fax: 319.987.2161

Parts & EngineeringPhone: 1.800.634.7812 • 715.726.2650Fax: 715.726.2656

On the Webwww.darley.com • www.edarley.com

IN THIS ISSUEPresident’s MessagePage 2

The Darley Times is published by DarleyU.S.A. Headquarters: 325 Spring Lake Drive

Itasca, IL 60143-2072

Spring/Summer 2012Volume 22, Number 1

Darley Awarded Major Pump Contracts for the Dept. of DefensePage 5From the Office of Bill DarleyPage 6Darley Selects JD Edwards Software Page 6Employee Profile: Shane SullivanPage 6Darley Pump School andCAFS AcademyPage 7A Look at a Next Generation Darley: Sophie DarleyPage 7

Darley International: Darley TrainsAustralian Customers, New JDCCompact Eco Pumper for UK, CrimsonTransformer Ideal for Santiago, Chile,& Darley Sales Rep Survives Nightmare in UgandaPage 7Check Out Darley on FacebookPage 8Industry CalendarPage 8

Product Spotlight: Darley Now Offers Its Own GearPage 2Featured Product: Briggs & StrattonPowered “Dolphin™” Floating PumpsPage 2Darley Introduces New Breakthroughsfor 2012: PSD 1500 “Silent Pak,” ZS 3000,PSP 1250 “Solution Series” & Smart PanelPage 3Darley Divisions: Odin Foam, PolyBilt, Ohler Pumps & DefensePage 4Just Ask Engineering: What NewDevelopments are Under Way for High Rise Firefighting?Page 5

In recent months, Darley has been awarded several majorUS Defense contracts in excess of $20 million. Two of theseawards are for new technology products to support America’smilitary personnel in their war fighting and firefighting efforts.

In a contract valued at $5 million, Darley will be providingsoldiers in Afghanistan with remote control robots from partner Macro USA. The Macro Armadillo will be used forsearching vehicles at check points, surveillance of structuresprior to entering, and detonating IEDs on roads traveled byour soldiers.

To support our Defense firefighters, the US Air Forcerecently placed orders with Darley for up to 212 Pyrolance L1000 fireprotection systems. The total contract is valued at approximately $7.5million. The Pyrolance L1000 uses Ultra High Pressure (UHP) in a

patented technology to penetratewalls and other barriers by flowingwater at 10 gpm (38 lpm) with apressure of 1,500 psi (100 BAR) atspeeds of 400 mph (650 kph) through a specially designed lance that integrates graniteabrasive. This combination allows firefighters topierce or cut virtually any material very quickly.

Jim Podolske, of Tyndall Air Force Base said, “The units willbe placed at every US Air Force base across America andaround the world.” Jim also placed several other large orderswith Darley in late 2011 for Kirila Fire Training Facilities Inc.

This new website allows customers to select products based on differenttypes of disasters.

Darley Launches HomelandSecurityEquipment.com

High-Tech Products Catch the Eye of the Military

The PyrolanceL1000 uses Ultra

High Pressure (UHP).

The Macro Armadillo has

both DoD and first responder applications.

Darley Times_2_2012_unfolded 2/15/12 2:05 PM Page 1

It’s always humbling tomeet with America’s heroes– those who serve in the USmilitary and fire service. It’s an honor and privilegeto be in an industry where we can assist those whogive so selflessly. Kurt Vonnegut, writer andhumanist, realized their contributions to societywhen he wrote, “I can think of no more stirringsymbol of man's humanity to man than a fireengine.”

In this age of entitlement, the work ethic anddesire to help others exhibited by these heroes is so refreshing. It’s in strong contrast to the“Occupy Movement” demonstrators. One groupsays, “What can I do for America?” and the othersays, “What can America do for me?” I’m not sure,but I think these demonstrators are upset that companies make a profit.

On the very first day of business school, youlearn that the primary purpose of any business isto generate a profit. Is this wrong?

I distinctly remember a management meetingabout 15 years ago, when we all filled out surveyswhich included a question, “What is the purposeof our business?” All managers, except for one,answered that our primary purpose was to make a profit. Bill Darley disagreed, stating, “We areabout serving our customers, creating good jobsand giving back. If we do that, the profits willcome.” The room was silent.

Martin Luther King Jr. stated, “Life's most persistent and urgent question is: What are youdoing for others?” It’s a profound question, butone that is easily answered by those we serve, andby Bill Darley.

Today, our company has a formal CorporateSocial Responsibility (CSR) Plan. In short, we try to be good corporate citizens. Part of the planincludes supporting over 250 charities each yearwith most of our giving directed to the communitieswe serve and live in. While we don’t support thesecauses for any personal gain, it’s interesting to seethe good that comes back to us.

As we look to new markets such as water purification and homeland security equipment forhomeowners, we always consider the alignmentwith our CSR plan. Will we be serving humanity?But we also ask, can we do it profitably?

It’s kind of the chicken or the egg dilemma. BillDarley was right -- if we don’t continue to takecare of you, our customers, we won’t make a profit.If a company is not profitable, it can’t continue to serve its customers, create jobs and make contributions to society. Either way, we’re going tocontinue to be focused on you, our customers. If itever seems like we’re not, I hope you’ll let me know.

Paul C. DarleyPresident & Chief Executive Officerpauldarley@darley.com

2 Darley® Times www.darley.com • www.edarley.com

PAUL DARLEY

From the Office of

For over two decades, the “Dolphin™” hasbeen powered by dependable Briggs & Strattonengines. This has continued to be a great productfor use in streams, ponds, and swimming pools.

Recently, a team from Darley and Briggs & Stratton joined forces to make the“Dolphin™” lighter and more durable. Keyenhancements include:

More robust PTO bearingImproved startingLighter weightEasy, tool-free filter maintenance

These features, when added to theengine’s 344 cc cast-iron-sleeve PowerBuilt™platform make the “Dolphin™” an exclusivepump design, found only through Darley.

The Briggs & Stratton PowerBuilt™engine is simple-to-maintain and allows forfast, easy maintenance. There are no tools required to change the air filter and oil onthe Darley Dolphin. The engine is fitted with a remote oil drain for an easy mess-freeway to drain the oil from the engine. Once the oil has been drained and replaced withfresh oil, checking the oil is a breeze with the automotive-style dipstick.

Just like the pump is backed by an extensive Darley service network, the engine isbacked by a global Briggs & Stratton engine service network.

The overall pump size remains the same at 33” (838 mm)L x 30” (762 mm)W x 20”(508 mm)H. At 106 lbs. (48kg), this lightweight pump is easily carried by two peoplethrough even the roughest terrain.

You can count on the Darley “Dolphin™” to be dependable, easy-to-start, and simple-to-operate. Also available powered by Honda.

Service to Humanity is

the Best Work of Life

Briggs & Stratton Powered“Dolphin™” Floating Pumps

Darley Now Offers Its Own GearInside Every Firefighter Beats the Heart of a Champion

Those with the Passion to Rise to the Occasion

FEATURED PRODUCT

PRODUCT SPOTLIGHT

Performance405 gpm @ 15 psi250 gpm @ 46 psi100 gpm @ 63 psi

The Darley FloatingPump delivers up to 405 gpm.

With so many choices available in protective clothing, it’s no wonder customers look to Darley for advice. Our teamevaluated a number of designs, fabrics and features and ispleased to announce the release of our new line of DarleyChampion turnouts. The name Champion has been associatedwith our pumps and trucks since the early 1900s and is veryfitting for the first responders we serve.

“We were looking at a spec that made sense for boththe domestic and international markets,” noted Jeff Schlitterwho works with our overseas customers. “This gear meets allthe NFPA safety standards, plus includes a number of extraslike loads of pockets, reinforced knees, 3M triple trim andDRD. Customers won’t believe that they can still get all thesequality features at a reasonable price.”

4th generation Matt Darley is shown modeling Darley’s new line of Champion turnout gear.

Our gear is loaded with large pockets & clips, reinforced knees,double stitched seams, overlapping collar, reflective 3M tripletrim, fire resistant Nomex® IIA outer shell and a DRD.

Darley Times_2_2012_unfolded 2/15/12 3:02 PM Page 2

Functional Panel Controls Include:

1-800-4DARLEY • 1-800-323-0244 Darley® Times 3

DARLEY INTRODUCES NEW BREAKTHROUGHS FOR 2012

The new PSD “Silent Pak” pump allows for a 1500 gpm NFPA rated pump without a pump transmission! After working closely with Chelsea and Allison for months, on December 1, 2011, Darleyreceived approval for a 1500 gpm rating from Chelsea when using their Model 870XAFJP-B5XV seriesPTO with a 200% ratio and an Allison EVS 3000 Series transmission. The engine speed needed is only2049 rpm, so it can be matched with most engines on the market capable of producing at least 225net horsepower. The Allison transmission must be ordered with the 1:00 PTO provision, but the pumpcan run off the 8:00 or 1:00 position.

This new pump PSD “Silent Pak” is:Quiet – No transmission to generate pump noiseCompact – Pump weighs only 225 poundsEconomical – Priced at a fraction of the cost of conventional splitshaft midship pumps

ZS 3000 - Highest Flow EverDarley’s new ZS pump is the highest flow pump available on the market

with flows in excess of 3400 gpm in a compact package. The ZS pump is available with a two-gear or three-gear configuration and

is offered in a variety of drive configurations including PTO Driven (ZSP),Engine Driven (ZSE), Midship (ZSM), Direct Drive (ZSD).

The pump is rated at 2500 gpm for NFPA 1901 Pumper applications andas a 3000 gpm pump for ARFF, Industrial and Fire Boat ratings.

The ZSP (two-gear PTO configuration) pump offers an integrated automaticpriming system that can draft from two 8” suction hoses at a 10’ lift in less than30 seconds.

Darley has been making 1250 gpm side-mounted PTO pump packages for over five years, but our new “Solution Series” pump really brings these units to anew level.

The “Solution Series” features the Darley PSP 1250 PTO-driven pump with acontrol panel that has all the bells and whistles. It incorporates electronic Akronvalves for large diameter discharges, a Foam Pro 2002 foam proportioner, FRC water and foam level gauges, optional push-pull foam-capable 2” Akronvalves for crosslay and speedlay discharges with the choice of an electric Akron 3”foam-capable valve in place of a 2” valve, standard Darley 2.5” valves in eitherpush-pull or lever-controlled, Darley AutoPressure pressure governor and high-impact “Vision” Series control panel.

SEE THEM AT THE FDIC

Our international customers have been asking usfor a “European Style” control panel for completepump operation and Darley now delivers with ournew Smart Panel. While this style of panel has notbeen widely requested by our domestic customers,we’ve looked closely at all the European panels andhave incorporated the best features into one control.

The Smart Panel features high-resolution controlsthat can easily be read in sunlight with a WVGA 800x 480 panel. It displays info such as engine dataincluding battery voltage, oil pressure, temperatureand RPM, inlet pressure, pump discharge pressure,set point, water tank level, foam tank level (opt), andair compressor temperature and pressure (opt).

AngledView

Smart Panel Brings All Controlsto Your Fingertip

The Smart Panel delivers full pump controls in one compact location with an easy-to-read display.

Control engine speed through RPM modeActs as pressure regulator in Pressure modeSettable preset in RPM and Pressure modesActs as CAFS Commander (opt)Rotary knob for setting pressure/RPM (push to force idle)Displays discharge pressures (opt, displayed on second page)Forces back to your preset (not back to idle like others) and shows alarm on main page if cavitation is detectedWaterproof7” high contrast color LCD screen displays image clearly, even in direct sunlight

Maintenance Free – No maintenance required for the pump when ordered with a Darley mechanical seal

PSD 1500 “Silent Pak” Could Change Everything

PSD 1500 can deliver an NFPA rating without a pump transmission.

PSP 1250 - “Solution Series” Turnkey Package

The ZS 3000 is available in a varietyof drive applications.

The PSP 1250 “Solution Series” is ideal for tankers and economical pumpers.

Darley Times_2_2012_unfolded 2/15/12 2:07 PM Page 3

Versa Pak modules are provided inrugged compact poly cases.

Available payload is a key concern when considering initial attack or compact fire and rescueapparatus. PolyBilt bodies with integrated tankdesigns make sense as common tank and bodywalls are allowable offering space and weight savings.

This baby blue apparatus built for Youngstown,PA features our PolyBilt co-poly body with plenty ofcarrying capacity including seven large storage compartments and a300/25 integrated water/foam tank. An Odin Cobra cross-mountCAFS system featuring the Darley model 2.5 AGE 250 gpm/250 psipump system make thisunit a very nimble andpowerful machine.

Darley has designed a series of water treatment systems for FirstResponder use. The Versa Pak A features the latest water treatmenttechnologies utilizing Darley’s unique system of advanced oxidationand combined filtration for emergency response fresh water purification.The Versa Pak B features the latest in Decontamination and Surface

Sanitation without the use ofchemicals. Both modules areprovided in rugged compactpoly cases for easy transport

and deployment. Versa Paks arebattery-powered and recharge-able with solar, 12, 24, 120 or240 volt power supply.

Visit www.purifiresystems.comor contact Peter Darley or YiMeng (Max) at 800-4-DARLEYfor additional information onthis exciting new product.

Odin Foam has a new foam propor-tioner to add to the line of Darley products. The “ATP FOAM FLURRY” isour most economical proportioner toget foam into your fire fight! Around-the-pump systems have been popularfor years in the wildland fire scene, buthave never been made to this standardor with this ease of operation. The“ATP FOAM FLURRY” works without12v power – no amperage issues forsmall pumps. Some of the differencesof our system:

All brass construction – no plasticRemote mount operation placardFast adjusting variable control ball valveCapable of .5% injection rate up to 100 gpm

It is a fact that foam will reduce time in your knockdown and mopup. For your next Darley portable pump purchase, or for retrofittingyour current pump, the “ATP FOAM FLURRY” will deliver foam cost effectively. Simple-to-install and operate!

For more info on the “ATP FOAMFLURRY”or any Odin products, pleasecontact Seth Klobassa or Dave Maierat Odin Foam, 319-987-2226.

4 Darley® Times www.darley.com • www.edarley.com

Ohler Pumps is a division of Darley® acquired in 2007.

DARLEYDIVISIONS

OHLER PUMPS

Odin Foam is a division of Darley®

acquired in 1997.

Darley’s Shot Show booth drew huge crowds.

Peter DarleyChief Operating Officerpeterdarley@darley.com

Makes around-the-pump foamproportioning economical.

Patented Integrated Body / Tanks by PolyBilt

We are positioning our team to capture several major opportunitiesand we are working with our vendors to derive more competitive pricing. We have also recently added four new team members.

George McCullough joined Darley as our Defense DivisionManager in the fall of 2011. George comes to us with an extensivecontracting and military career. A West Point graduate, George isbuilding our outside sales team and making sure that we execute onour defense initiatives.

In 2012, Darley added Mario Cockrell who will lead our businessinto Ft. Bragg. Jeff Freeman and Josh Knighten were added to engagethe Navy and the Marine Corps on the West Coast, respectively.

Our new team members will enable us to capture business previously untapped. We look forward to the new contacts and relationships that they will develop on behalf of the Darley Team.

Last year, we kicked off Darley Defense Days – a tradeshow with Darley’s key strategic vendors held on base for a unit that isdeploying. The purpose of this event is to bring the subject matterexperts in close contact with the user and thebuyers of the equipment.

In 2012, we will be exhibiting at over 20 defense tradeshows and have 10 plannedDarley Defense Days! Mark your calendarsfor the next one on March 22 at Joint BaseLewis McChord (JBLM).

Darley Defense is a divisionof Darley® started in 2008.

GS-07F-8908D

Versa Pak A features the latestwater treatment technologies.

OD

INFO

AM

PolyBilt® is an LLC owned by Darley® &ProPoly of America.

New Darley Defense TeamShines at the Shot Show

POLYBILT

PolyPak CAFS pumper for Youngstown, PA.

DA

RLEY

DEF

ENSE

SYSTEMS

®

PuriFire Versa Pak SystemsMulti-Purpose Water Treatment Technology

New ODIN “ATP FOAM FLURRY”

ODIN “ATP FOAM FLURRY”...$525

Darley Times_2_2012_unfolded 2/17/12 10:01 AM Page 4

High rise sky-scrapers present

particularly difficult fire fighting challenges. Recent tests conducted by Darley in conjunction with theShanghai Fire Department have shownremarkable solutions to some of thosechallenges. In construction projects,for instance, sprinkler systems may notbe fully operational.

We were allowed to conduct tests in a structure withan approximate height of 250 meters (70 stories) toverify the response capability in extreme conditions. In comparison, an NFPA 1901 pump can push water uparound 30 stories with an effective stream at the end.These tests were performed with specialized equipment

and custom built apparatus.

Our testing showed that high-pressure water and CAFS couldbe successfully deployed and discharged at that height, andour special wye draining systemworked well. Draining the hoselines raises serious safety concernsthat were addressed successfully.

The Helicopter Pumper is an interesting alternative. Our partners at Kanrus are delivering

helicopters equipped tocarry 700 gallons ofwater and, equippedwith our HE64R seriespumping unit, are ableto achieve impressiveknock-down capabilitiesin tall structures. They’reon YouTube if you wantto take a look.

The latest development in highrise fire fighting is Drone Aircraft.

The Darley Stinger is a compact,remotely controlled helicopter,

about 1 meter in diameterwhen deployed, which canrelay fire ground information

back to the command post in real time. With its sophisticatedinstrumentation andcapabilities, it can flyto any story of a highrise building, and with infrared cameras,

determine which floors are in danger. The Darley Stinger not only can beequipped with HD live video, but alsothermal imaging, radiation and hazmatdetection, and a host of other features.

The world is getting taller. Cities aregetting taller. The physics of firefightingwon’t change. Our demand to respond to events in taller buildings will onlyincrease in coming years. As we learned inShanghai, preparation is the key.

JUST ASK ENGINEERINGQuestion?

Michael C. RuthyVP Engineeringmikeruthy@darley.com

What new developments are underwayfor high rise firefighting?Asked by: Bo Zhang, Darley China

W.S. Darley & Co. has been serving the US Department of Defense for over 80 years.During World War II, Darley provided thousands of pumps and hundreds of fire apparatusto the US Army and US Navy. At the end of the war, these pumps and trucks were leftthroughout the world and became a springboard for Darley’s international business,which today can account for as much as 50% of our core fire business in a given year.

In the past 30 years, Darley pumps have been used on most major military contractsfor fire apparatus including the P18, P22, P23, P25, P26 as well as the TFFT and HWATT programs.

In 1994, Darley was awarded the P100 contract with the US Navy. Since that time, Darleyhas delivered more than 5000 pumps to the US Navy, US Coast Guard and more than 35other navies around the world. According to a US Navy spokesperson, “The Darley P100 replacedthe Hale P250 pump and as a result of that change, we were able to shut down our maintenance and repair

facilities that were needed to support the P250.” In 2011, the Navy renewed the P100 contract for five years.

In 2001, the US Coast Guard (USCG) awarded Darley the P6 contract for dewateringpumps. These are used on virtually every USCG Vessel for saving ships in disastrous situations. In 2002, Darley was awarded the coveted “SOS” Award after the P6

was used to save a ship off the coast of Alaska bypumping water from the P6. All members of the sinking vessel survived long enough to be rescued.

In 2011, the USCG awarded Darley the P1 contractfor similar pumps that are deployed from helicopters.

Darley’s Ohler Division recently delivered over 2,000P125 pumps to the USMC and US Army for fuel andpotable water transfer.

Darley continues to look at developing products for the US Department of Defense as a key initiative.

The CAFS quality was enhanced inhigh rise testing.

Answer.

Helicopter firefighting isn’t just forWildland applications anymore.

The Darley Stinger is ideal for all first response applications.

The Darley P1 and P6 pumps have been used by the USCoast Guard and other foreign CoastGuards for the past ten years. At leastone is on every vessel.

1-800-4DARLEY • 1-800-323-0244 Darley® Times 5

The Darley P100 was used on the USS Cole disaster.

Darley has delivered over 5000P100 pumps since 1994.

The P6 was recently featured onthe cover article in Coast Guardmagazine.

Darley Awarded Major Pump Contracts for the Department of Defense

Darley delivered high-pressurewater and CAFS from 70 storieswith our AutoCAFS EMBC.

The Darley Stinger offers high-definition video as well as optional thermal imaging and bio detection.

Darley Times_2_2012_unfolded 2/15/12 2:07 PM Page 5

Shane Sullivan began his career at Darley as anengineering intern in May 2007. One year later, he joined us as a full-time Design Engineer aftergraduating from UW Stout with a Bachelor’sdegree in Engineering Technology MechanicalDesign.

Shane continued his education while workingat Darley and earned a Master’s Degree inManufacturing Engineering in 2010.

According to Shane, “Working for Darley has not only been educational but extremelyrewarding. This family-owned business displays a level of commitment to its customersand employees that is unmatched in the industry. It is great to work in an engineeringdepartment that strives to put out the highest quality products to the fire fightingindustry. I have learned a lot in my time here and look forward to many more yearsworking for Darley.”

Shane has been advancing in his personal life as well. In October 2011, he marriedhis long-time sweetheart Lauren. They live in Chippewa Falls and together are raisingtheir son, Ryder.

When he’s not designing pump solutions for our military and OEM customers, he enjoys biking, snowboarding, and spending time outdoors with friends and family.

I can’t accept nottrying! And wherever I go, I’m going with my heart.

I’ve tried my entirecareer at Darley and in my personal life to listen to people first –then listen, suggest, decide or listenmore, and now more than ever that’simportant due to all of the challengingchanges at Darley. Did you ever see a fishmounted on a wall with its mouth shut?

It could have been easy this month tosay I’m not going to write a column.However, Newton’s Law of Inertia immedi-ately came to mind “objects at rest tendto stay at rest.” So keep moving!

Five years ago I made a note as follows:If the student surpasses the teacher, that is an honor to the teacher. I now feel thatis happening at Darley – that’s good!

At Darley and in our personal lives, it’simportant to question everything, to takenothing for granted, and always to seekthe truth.

A lot is written about ethics which allboils down to what we do and decideeach day.

As Thoreau commented, “Shall I go toheaven or a-fishing.” I concluded heavencan wait.

I have also noted with a smile years agothe following about retirement! It’s half themoney (or less) and twice the spouse!(With Fran, that’s wonderful).

Why did God make the world round? So you couldn’t look too far down theroad – that’s okay.

Have a great 2012 – it’s opportunity time!I promote all of you to be iconoclasts –“they do what others say can’t be done.”How? By seeing things differently.

A closing thought – do not let what you cannot do interfere with what you can do.

6 Darley® Times www.darley.com • www.edarley.com

Bill DarleyChairman of the BoardE: billdarley@darley.comC: 708-902-0021

EMPLOYEE PROFILE

If you were to take a look at our Strategic Direction,you would see that one of the areas that we focus upon is Technology. This includes much of the infrastructure that we use for running our business.

Thanks to our Darley Demanders, our business hasgrown tremendously over the past few years. Duringthat time we also acquired our Odin Foam Divisionand our Ohler Division. Each division was running its own separate ERP system. The systems either did not talk toeach other or shared information on a very limited basis. We determined it was time for a new ERP system that couldbe used by all divisions of the company and that would behighly scalable toward future growth.

After a fairly extensive search and vetting, we selected Oracle JD Edwards Enterprise One.We started the first phase of implementation in March of 2011. We went live in our ItascaCorporate headquarters in October 2011. We are now beginning the second phase of the implementation at our Chippewa Falls, WI and Janesville, IA locations.

Some have compared installing a new system to getting a root canal. It is expensive, invasive, and painful. Sometimes there are complications. Sometimes the pain lingers on afterthe procedure is done. But, in the end, the pain is gone and the tooth is saved. We have gonethrough this in Itasca. Most of the pain has gone away. We are now starting to be able to takeadvantage of some of the new functionality that this software offers.

Our customers are now seeing a new and improved invoice document and a new monthlystatement. It is now much easier for us to send documents by e-mail. The software has thecapability for our customers and suppliers to connect through a portal. They will be able to usethe portal to check on their orders. We don’t have the portal turned on yet. That might notcome online until after we have the main features of the software up and running in all locations.

This is just one of our continuing investments in technology. Our engineering departmenthas been heavily involved in a new program to analyze and improve the design of our pumpimpellers.

We at Darley will continue to move forward in all areas of our Strategic Direction so that wecan continue to serve the world’s first responder and tactical communities by providing high-quality, safe, and innovative products.

BILL DARLEY

From the Office of

Congratulations to Billand Fran Darley on their 25th wedding anniversary.They celebrated the day with their entire family by preparing and servingfood at a soup kitchen forthe homeless in Chicago.

Darley Selects JD Edwards to BetterServe CustomersBy: John C. Long, IT Director

Darley’s new Enterprise ResearchPlanning (ERP) System is scalable for our anticipated growth.

Darley Times_2_2012_unfolded 2/15/12 2:08 PM Page 6

John Dennis Coachbuilders (JDC) is the largest builder offire apparatus in the United Kingdom (UK) and they are ourpartners in PolyBilt Europe. Over the past five years, mostof their customers have switched from aluminum bodiesto PolyBilt.

As in the USA, many UK firebrigades are looking to a new styleof multipurpose vehicle and JDChas delivered with their new Eco-Pumper series that features a Darleymidship mounted HSP pump.

According to JDC Managing Director, Alan McClafferty, “Our customers love the new Poly Lite body and Darley pumpperformance. They can now do more with less. We are lookingat export markets.”

DARLEY INTERNATIONALThe Australian Fire Service has been an important

market for Darley for over 40 years. Darley pumps areprominent in this market. Most of the major cities and most county fire services rely on Darley pumps forease of operation and service. Darley Australia, based in Adelaide, SA is led by Trevor Wing. In the Darley

family tradition, Trevor has recently expanded theoperations with the additionof his son, Damian.

Recently, Lairy Normandtraveled to Australia to conduct service training for manyof our major customers. Lairy comments, “I even had seasoned mechanics mention they learned somethingnew (you can teach an old dog new tricks).”

Darley Trains Australian Customers

Lairy Normand and Damian Wingwith students from Adelaide.

Lairy Normand shown with students from Melbourne Fire Brigade, Tasmania Fire Service and A.C.T.

Crimson recently delivered a Transformer pumperwith a Darley PSP pump to the capital city of Santiago,Chile. Sold and serviced by Crimson dealer FerexpoS.A. Santiago is a unique major city protecting fourmillion citizens with a solely volunteer brigade!

Captain Sebastian Mocarquer of the Santiago FD comments, "Our new heavy rescue truck was designedto improve our safety levels, gain higher efficiency levels and enhance our operational capabilities, performing in both rescue and fire ground operations. The key for combining all of theaims was to choose a Transformer equipped truck, so we could fit all of the necessarygear without compromising valuable space in the truck."

In November 2011, Darley Sales Representative Ed Wright visited Uganda while on ahumanitarian mission to help train local fire services on EMT and firefighting. While there,Ed and his team found themselves at the mercy of armed bandits. They were driving fromthe airport to Mubende, loaded with much-needed medical equipment and teachingsupplies when they were ambushed. Armed bandits stopped them on the highway. Ed says, “All our money and goods were taken. It is rather humbling to have a machete held to your throat while you arebeing restrained on the ground.”

Amazingly, no one was injured and the police actedquickly and apprehended the bandits. Ed comments, “Thepolice obtained a sniffer dog from a neighboring town'sbarracks and had four of the five bandits arrested. Most ofour items and money were returned within hours — wildlyunheard of in that area of the world. I pray for their souls, asthey face a very dark and brief future under Ugandan law.”

PUMP SCHOOL & CAFS ACADEMY

Hi, my name isSophie Darley andI am 17 years old.This summer I wasfortunate enough to have the amazing opportunity to go to Ecuador with my Dad on amedical mission trip. We went to remote poortowns outside of Quito. The trip was the mosteye-opening experience of my life.

While in Ecuador, we helped by taking vitalsigns, making patient files and my personalfavorite, giving fluoride treatments to kids andthen getting to play with them while theirparents saw the doctors. The people in Ecuadorwere so appreciative of our help. It made me feelgood to help them.

I would like to be a teacher when I grow up.For the last 6 months, every day after school I’ve participated in a student teaching program with first grade students. This trip solidified my feelings about this career path. I think a jobwhere I’m helping kids would be the best and Iwould love getting up for work every morning.

After experiencing this poverty, I feel soblessed for everything I have been given in life.If you ever have a chance to do something likethis, I would highly recommend that you do it.

Sophie Darley is the youngest daughter ofPaul & Heidi Darley.

PUMP SCHOOLDarley provides a comprehensive class that covers everything from pump theory to hands-on maintenance and repair of Darley pumps andaccessories. Pump School is absolutely free.Students only pay for transportation, room and meals. All OEM and Service Centers areencouraged to attend at least every five years.Classes are held the first full week of May andOctober each year. Call Elesha Schimmel at 1-800-634-7812 for more details or to sign-up.

October 2011 Pump School graduates.

Apr. 30 - May 2 Pump School - SOLD OUTMay 3 - 4 CAFS AcademyOct. 1 - 3 Pump School

CAFS ACADEMYThe annual Darley CAFS Academy is a greatway to learn how to maintain, service and operate your CAFS. Cost is free to all pumpschool attendees or only $75 for the 2-dayschool, $50 for a 1-day pass. Contact TroyCarothers at cafs@darley.com for more detailsor to sign-up.

A LOOK AT A NEXT GENERATION DARLEY

SophieDarley

New JDC Compact Eco Pumper for UK

The new JDC EcoPumper is just what many

UK customers have been lookingfor to meet their unique needs.

The Darley HSP 250 delivers performance in a compact package mounted under the officer’s side compartment.

Crimson Transformer Ideal for Santiago, Chile

Darley Sales Rep Survives Nightmare in Uganda

Ed Wright shown with firefighters in Uganda.

1-800-4DARLEY • 1-800-323-0244 Darley® Times 7

The Crimson Transformerwas found to be ideal for one of

the largest cities in South America.

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PLEASE VISIT US AT THESE UPCOMING TRADE SHOWS AND EVENTS

* This is a partial list of trade shows. Darley will exhibit at over 85 trade shows this year.

Apr. 19 - 21 FDIC Indianapolis, IN

May 5 - 9 Ontario Fire Chiefs Toronto, ON

May 18 - 19 NW Fire Expo Portland, OR

May 18 - 20 PA Fire Expo Harrisburg, PA

May 19 - 24 Metro Fire Chiefs Conference Louisville, KY

May 22 - 24 SOFIC Tampa, FL

June 1 - 3 FDIC - Atlantic Wolfsville, NS

June 2 - 4 British Columbia Chiefs Canada

June 10 - 13 Alberta Fire Chiefs Edmonton, AB

June 11 - 14 NFPA Conference & Expo Las Vegas, NV

June 14 - 16 NYSAFC Fire 2012 Verona, NY

July 19 - 21 Firehouse Expo Baltimore, MD

July 22 - 27 Texas A & M Municipal Fire School College Station, TX

July 30 - Aug. 3 DoD Training Conference Denver, CO

Aug. 3 - 4 FRI - Fire Rescue International Denver, CO

Sept. 23 - 26 Fire Rescue Canada St. John’s NF

Sept. 27 - 29 Modern Day Marine Quantico, VA

Oct. 22 - 24 AUSA Expo Washington DC

2012 Trade Shows

Up until the 1990’s, Darley’s primaryway of marketing equipment wasthrough our catalog, but in today’schanging world, our approach hasbecome much more multi-channelwith the addition of a stronger outsidesales team, e-commerce websites andnow, social media. Facebook has inexcess of 800 million users and isgrowing. Since this past fall, Darley hasadded over 20,000 new friends to ourFacebook pages. Be sure to “Like Us”on all the Darley Facebook pages andlearn about trade shows Darley will beattending, new product announce-ments, exclusive sales, industry news,company events and the latest DarleySweepstakes.

Check Out Darley on Facebook

Join the Darley community at:facebook.com/edarleycomfacebook.com/darleydefensefacebook.com/wsdarley

We welcome your comments, suggestionsand questions for upcoming issues of

the Darley Times

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