DARKWATER DIGITAL

Company Credentials

What The Heck Is A Social Media Agency, Anyway?

� Social media agencies help organize your presence in

� If you haven’t realized the potential of the internet, and in particular, social media, you have a lot of catching up to do

organize your presence in online media and try to ensure your brand has a steady dialogue

� Sometimes, social media agencies help you manage your online reputation by tackling negative comments about your brand

Is Darkwater Digital A Social Media Agency?

� No, we are not

� Well, not entirely. To call ourselves a social media agency would undermine what we stand for

� “Digital Communications Specialists” defines who we are and what we do. It sounds cooler, too

� When we say we redefine PR 2.0, we mean it

So, What Do We Do, Exactly?

� When it comes to building a brand image, there is no stronger media than the internet

� We lead our lives by asking everyone we meet, “Are You Online?”

� We give your brand the edge it needs to outgrow all other competition in the most rapidly growing sphere in the world

� And that’s not just it…

Stop Being Vague

� To be more specific and to confine ourselves to a nutshell for the moment, there are three major services we specialize in:

– Digital Communications– Digital Communications

– Public Relations

– Online Reputation Management

Digital Communications

� Have you Googled yourself lately? If you haven’t you’d be surprised at what you’d find

� When it comes to establishing a presence online, it does not mean putting up a website

� The semantic websphere is where we begin building your brand for you

Digital Communications

The Semantic WebUser-generated

content:Group

Dynamics:Technical Quagmire:content:

Wikis, Blogs, photo and video sharing, etc.

Dynamics:

Discussion Forums,

Comments, Bulletin Boards, Microblogs, etc.

Quagmire:

Java, Ajax, DHTML, etc.

So, I Have A Blog. What Next?

� Is it enough to have a blog somewhere and hope that you’re ‘socially aware’?

� We think not.

� Blogging, though a good � Blogging, though a good initiative, is just 0.5% of your digital communications activities

� Making your website interactive and Web 2.0 friendly is an absolute necessity

� Then comes the monster checklist

The Monster Checklist

� Social Media Mapping

� Social Media Outreach

� HTML-encoded Emails

� Corporate Blogs

� Online Polls & Surveys

� Content Development

� Blogger Events

� Blog Camps

� Webinars

� Podcasts

� Photo Sharing

� Video Hosting

� Search Engine Optimization

� Website Design & Development

� Flash Animations

� Mobile Applications

� Online Press Conferences

� Knowledge Transfer, Training & Development

Is That All Darkwater Offers?

� Of course not!

� Public relations and brand-building is something we all worship

� We realize that a brand can be built successfully only with a collaborated online and offline effort

� So, we threw in a PR division as well and created another monster checklist

The Second Monster Checklist

� Media Training

� Media Management

� News Tracking & Monitoring

� Offshore Media

� Press Release Dissemination

� Image Management

� Interviews & Feature Articles� Offshore Media

Relations – USA & Canada *

� Event Management Support

Articles

� Collateral Development

� Public Affairs

� CSR Consultancy

*Offshore media relations will soon include Europe & Asia Pacific as well

So, Where Is Darkwater Located?

� We have our headquarters in Bangalore, where our precious servers are based and hence, most of our techies

� Bangalore also houses our HR and Business Development divisions

� New Delhi hosts our main corporate office� New Delhi hosts our main corporate office

� Chennai hosts our software development division

� We are considering an Asia Pacific headquarters in Singapore, and we hope it will be operational in this financial year

� Mumbai, Pune, Chandigarh, Hyderabad and Ahmadabad have been reached through an extensive network or stringers and freelancers

Software Development? Oh Yes.

� Since most of us have grown in the PR industry, we understand the problems faced by organizations in news tracking & keeping track of endless monthly coverage

� To make life easier for all of us, we are developing and testing an automated web-based news tracking and archiving tool, that can be used to do almost anythingused to do almost anything

Track, Monitor & Read News

Bookmark, Scan & Tag Clips

Secure archives

Evaluate ad value

Attach and email required clips

And a horde of other things

How Do We Work?

� Due to the ubiquitous nature of our services, we work on two levels:

– We work with brands and organizations directly and help them in their digital directly and help them in their digital communications efforts

– We associate ourselves with PR Agencies and help them strengthen their digital communications services

� Everyone wins, right?

Few Of The Clients We Work With

What They Say About Us

� “Working with Darkwater Digital was the best decision I have taken. They met their deadlines promptly and their work on our website was top-notch.”

» GayatriKiran» GayatriKiranManaging Partner,

SamyuktaChild Development Consultancy

� “They ensured me a global reach and they delivered. Kudos.”

» AparnaGonibeedWorld-renowned corporate trainer &

life-skills coach

Nikhil KumarManaging Director

Website: www.darkwaterdigital.comEmail: nikhil@darkwaterdigital.com

Phone: +91 98860 76108

Contact Information

Phone: +91 98860 76108Skype: nikhil.kmr