Danny Caldwell Film Festival Campaign
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DESCRIPTIONDanny Caldwell Goes to Hell is a senior thesis film of the Dodge College of Film and Media Arts. For my senior thesis I developed a public relations and advertising campaign. This is a sample of the film festivals strategies I developed.
<ul><li>1.Rob Zombie Can suck His Canniballs </li></ul><p>2. Movie Title: Danny Caldwell Goes to Hell Year: 2009 Director: Ben Caution Lupinetti Producer: Melissa Izbicki Screenwriter: Austin Sheeley Sound Designer: Alex Ma Editor: Casey McClelland Production Designer: Erin Mitchell Art Director: Maya Levy Costume Designer: Samson Collins Starring: Clint Morrison, Stephanie Drapeau, Gordon Carmadelle, and David Alan Graf Marketing Director: Janelle maluenda 3. LL HOW TO NAVIGA E HET 1 Title Page2 Credits3 Table of Contents4 Introduction5 Executive Summary6 Objectives7 Synopsis8 Fundamentals9 Target Audiences 11 Phase One: Film Festivals 12 Los Angeles Festivals 13 Freak Show: Florida 14 Horror fest: Big Bear 15 First Glance: Philadelphia 16 Festival Kit 17 DVD Art 18 Festival Strategies 19 Marketing and Public Relations 20 Guerilla 21 Social Media 4. 1 INTRODUCTION 5. LAM PAIGN WIL W HA T HIS C T DO FOR YOUDanny Caldwell Goes to Hell is an intelligently written campy horror comedy thatcriticizes the way the sell out movie industry caters to washed out masses by onlyproducing bad horror films with excessive amounts of latex, blood, predictable dia-logue and obvious twists endings. Danny is a screenwriter with lofty ambitions. Hewants to write scripts about Satchel Page, the oldest major league pitcher of alltime, yet can only make a living writing sub par horror scripts. With a baby onthe way, Danny hushes the frustrated artist within to responsibly sell compromisedscripts and provide for his new family. Then Danny dies. The dead screenwriter isnow faced with a punishment as ironic as his screenplays: he must spend the rest ofeternity stuck as a character in a crappy horror flick. The film is ironic. It is asatire. It is bloody. Hilariously bloody. Danny Caldwell Goes to Hell is a film for the horror fanatics. The slashes and bloodgeysers are so over done, its ridiculous. Its an experience for the frustrat-ed writer, painter, producer, performer and any other individual that callshimself an artist. Its a story line for any one who struggles to respect theintegrity of his art, while trying to make a decent living.The following pages will layout the fundamentals of the film. The campaignwill explore the strengths of Danny Caldwell and who will enjoy watch-ing it. It will go into detail as to what festivals Danny Caldwell willbe most successful at. This campaign bookwill providesamples of collateral materials for press,as well ascontact information and story angles.Finally thisbook will provide access information forthe socialmedia accounts that have been set up as well asstrategies and tactics.5 6. ES PL AN OBJECTIVM ARKETINGPosition film as a fun piece of student cinema, poking fun of the ba- nality of todays horror film industry.Demonstrate the Danny Caldwell Goes to Hell is the next step for Wein- stein Company to communicate that the company is done with selfish financially driven endeavors and is getting back to the basics, back to the art, and more importantly, back to having fun. Appeal to very targeted niche consumer audiences by developing an under-ground distribution campaign that relies on trusted strategic partnershipsand positive word of mouth marketing to develop hype and successfully gainentrance to at least five film festivals across the nation.Bruce Campbell presents DannyPsychobilly boys sporting Danny Caldwell merchStudent director, Ben Lupinetti, with distributors, Caldwell at 2010 Sundance Film FestBob and Harvey Weinstein, on the bloody white carpet. 6 7. RY DANNYS STODanny Caldwell Goes to Hell is about a guy who writes crappy screenplays. Not because hes a bad screen writer. Hes a good screen writer and he writes great scripts. Intelligent scripts in fact. But the industry wants crappy horror films, and since the industry pays his bills, and hes got a baby on the way, he compromises the integrity of his work and writes crappy horror films. For a living. It sucks.So Danny dies. Unfortunate right? But even worse: he is ill fated with the ironic punishment of being stuck in a crappy horror film- forever.Dannys B-List horror film from Hell is filled with hillbillies. Even better though, these hillbillies are cannibals. They live on a people farm. They invite people into their home. They cage em, breed em, and eat em. Its disgusting. And awesome.Dannys hell is a crappy horror film. Every cheesy special affect from blood geysers and predictable dialogue floods the screen. Limbs are lost at no ones expense. Screams and chase scenes, and plot twists overwhelm Danny until he wakes up... Right? PLOT TWIST! Does Danny wake up? Did he die? Will he continue writing awful screenplays for the rest of his life?Its ironic. Its cheesy. Its hilarious.Its got blood. And cannibal hillbillies.Whats better than bloody cannibal hillbil- lies? 7 8. S FU N-DA-MENTALConcept Capsule Campy horror comedy about the industrys demand for sub-par screenplays to please washed out masses, ironically oozing with blood and gore. Marketable Elements Blood; Horror. An easy association.Comedy: Dannys sarcastic wit and exaggerated situations Obadiah and his Hillbilly Cannibalmake for a subtly hilarious film with ironic value in re-family are creepy and weird make Danny Caldwell a unique horror film. gards to horror.Screen Writing: A masochistic passion. It requires a lot oftime, a lot of alone time, and 90% of the work done will be thrown away. Integrity of Art: An internal struggle. Artist VersusCorporate. Cheer for the underdog. Its the epitome ofDavid and Goliath in the art world. Cannibals: Freakish. Interesting. Out of the ordinary.Hilarious! Hillbillies: Gross, incestuous, just as freakish as canni- bals. Thats why cannibal hillbil-lies is even more marketable thananything. 8 9. IGN IKE T HIS CAM PA W HO WILL L PRIMARYScreen Writers:Screenwriters dont like the movies that play in the theaters. Thats why theywrite their own. It must be clear that this movie is written for screen writ-ers, coming from the underground, student, world of cinema. They will relate toand understand the main characters internal struggle more than any other tar-get audience. SECONDARYHorror Fanatics:These die hard fans are critical of contemporary horror and well aware thatthe classics are the best of screamer cinema; they cant stand crappy horror.They will appreciate that Danny caldwell mocks the genre that is at stake.They are very difficult to influence, and are uninterested in anything main-stream. They trust friends more than any one. TERTIARYStarving Artists:Whether it is music, film, art, poetry, or dance, artists will relate to Dan-nys struggle to remain true to his passion of screen writing, and understandwhy he is sent to Hell for selling out. Artists do not want to be marketedto, live in a tight knit community, and the best way to penetrate the artworld is to come from it. 9 10. Phase One: Film Festivals 7 11. G W HERE ARE WE G OINS LOS ANGELE Shriekfast: http://www.shriekfest.com/ Strategy: Campy, horror, comedy. Deadline: May 22. uper shorts/Webisodes (10 min/ pages & under, including credits) Early: $20.00 Regular: $25.00, Late: $35.00 Regular shorts (11 min/pages-49 min/pages, including credits) Early: $30.00 Regular: $35.00, Late: $45.00 firstname.lastname@example.orgScreamfest LA: http://www.screamfestla.com/ Strategy: Horror sci-fi, female leadership, female producer, Early: $35 Regular Deadline 07/15/10 $50 FINAL deadline 8/15/10 $60 ne of the biggest creative contests in the country, SXSW isan opportunity for Danny Caldwell to earn the respect fromthe creative community, specifically from industry leaders.Eerie: http://www.eeriehorrorfilmfestival.com/ Strategy: Creepy hillbilly characters. Akward situations. Submit via withoutabix. Horror shortSundance 2011: http://festival.sundance.org/ If youre curious... They begin ac- cepting submissions June 2010 $35-$75 entry fee via withoutabox.com email@example.com 12. 0 FLORIDA 201 FREAK S HOWStrategy: Appeal to the artist that wants to create art without sac- rificing creative integrity. http://www.freakshowfilmfest.com/freaky Award Categories Best Short Best Cinematography Best Actor Best Special FX MakeupThe 2010 entry period is as follows: Early Deadline is Feb. 12, 2010. Entry Deadline is May 14, 2010 * LATE DEADLINE AUG. 13, 2010*Entry Fees Short Films 10,000+ Horror Fans and 0 to 45 minutes in length multiple distributors $20.00 before February 12, 2010 will attend *$30.00 before May 14, 2010* $40.00 before August 13, 2010 ***Run time includes credits*** 12 13. L ROR FILM FESTIVA B IG BEAR HOR 2010 http://www.bigbearhorrorfilmfest.com/Strategy: Ben Lupinetti is the ultimate horror fan because he produced a film that is standing up for the integrity of the horror industry.Early bird deadline: June 1, 2010* Regular deadline: July 1, 2010* Shorts/Student FilmsEarly bird: $15.00/Regular: $30.00Big Bear Horror Film Festival Contest Seeks Out the Ultimate Horror Fan Big Bear Lake, California April 27, 2010 - - The Big Bear Horror Film Festival, produced by Evil Kitty Productions, is hosting a contest to find the ultimate horror fan (UHF).Contestants must create 1-2 minute videos wherein they creativelyexplain why they should be chosen as the Ultimate Horror Fan. Videos, whichmust be sub- mitted no later than July 1st, will then be judged by the generalpublic, using the festivals official website. Winner will be announced July 15, 2010 and will be invited to attend the festival for free, as a guest judge.As a guest judge, the UHF, will be asked to view all films which have been sub- mitted for consideration in the festival. The guest judge will utilize a scoring sheet to provide feedback on those films and will be honored at the festi- val, as well. Some tangible and non-tangible benefits and requirements may apply. For complete rules and specifications regarding the contest and to down- load a submission form, please visit the festivals official website, on the 2010 Festival page, under Ultimate Horror Fan:www.bigbearhorrorfilmfest.com | firstname.lastname@example.org 14. 0 E FI LM FEST 201 FIRST GLANCStrategy: Indie, art film, Unique because of its witty dialogue. Spunky characters and ironic situations.http://www.firstglancefilms.com/Withoutabox.com submission: Short Narrative Shorts Too Student ShortsFIRSTGLANCE FILM FEST PHILADELPHIA 2010 CALL FOR ENTRIES NOW OPEN!!!!Early Deadline March 13 2010 Regular Deadline April 13, 2010 Late Deadline May 13, 2010Entry Fee: Starting at $25.00 for early submissions. Entries must be submitted on NTSC Region 0 or 1 DVD.147 15. T FESTIVAL KICast BiosDANNY CALDWELL GOES TO HELLCeiling Fan ProductionsBusiness CardsDANNY DannyCaldwellHell@gmail.com CALDWELL Twitter.com/@DannyCaldwellGOESTO HELL 626-825-3602 Cast Bios Clint Morrison Clint is an actor living and working in Los Angeles, Califor- nia. Upon graduating from Georgetown University with Phi Beta Kappa honors, Clint drove cross-country to pursue a career in acting. Clint has trained with the Groundlings School in improv comedy and is currently studying under Howard Fine at the Howard Fine Acting Studio in West Hollywood. Currently, you can see Clint in Chris Berubes The Seven Deadly Sins DANNY CALDWELL GOES TO HELL which runs Tuesday nights at 9:30pm at The Next Stage Theatre Ceiling Fan Productions at the corner of Sunset Boulevard and La Brea Avenue.DANNYDannyCaldwellHell@gmail.com CALDWELLTwitter.com/@DannyCaldwell Stephanie DrapeauDANNY Stephanie is the epitomy of a success story in Hollywood she quickly DANNY to the top. Having performed in over 17 short climbs CALDWELL GOES TO HELL and feature films in less than one year, she is not shy about Ceiling Fan Productions working her way to stardom. Stephanie has talent in both DANNY CALDWELL GOES TO HELLGOESTO HELL626-825-3602 DannyCaldwellHell@gmail.com drama and comedy as she has been gifted with intelligence,CALDWELLCeiling Fan Productions Twitter.com/@DannyCaldwell depth, and a zest for life that you cant help but love...andDANNY to top it all off, her down-to-earth nature will keep her on DannyCaldwellHell@gmail.com GOES TO HELL 626-825-3602 the set simply because shes a blast to be around!CALDWELL Twitter.com/@DannyCaldwellGordon Carmadelle Upom earning his bachelors from Louisiana State, Gordon has played lead in multiple films, leading to guest starring rolesGOESTOHELL626-825-3602Fact SheetCast Biosin shows such as The Big Easy and Mystery. His theater workMovie Title: Danny Caldwell Goes to Hell has earned him the award for Best Male Newcomer in the Baker Year: 2009 Theater production, Wait Until Dark. Director: Ben Caution LupinettiProducer: Melissa Izbicki SynopsisScreenwriter: Austin SheeleyProductionCast Bios StillsSound Designer: Alex Ma Danny Caldwell Goes to Hell is a film about a guy who writes crappyEditor: Casey McClelland screenplays. Not because hes a bad screen writer. Hes a good screen David Alan GrafProduction Designer: Erin Mitchell writer and he writes great scripts. Intelligent scripts in fact. Buthas been acting Los Angeles native David Alan Graf Art Director: Maya Levy the industry wants crappy horror films, for over a quarter of a decade, gracing a varietyand since the industry pays his Costume Designer: Samson Collins bills, and hes got a baby on the way, of film, television, and integrity productions.he compromises the theatrical ofStarring: Clint Morrison, Stephanie Drapeau, Gordon Carmadelle, and He was featured in the upcoming Muse Productions his work and writes crappy horror films. For a living. The Virgin Suicides) release of (American Psycho,It sucks. David Alan Graf This Girls Life. So Danny dies. Unfortunate right? But even worse: he is ill fated with MPAA Rating: R for adult themes, language, and violence. the ironic punishment of being stuck in a crappy horror film- forever. Genre: Campy Horror ComedyKeywords: Horror, blood, screen writer, sell out, hillbillies, canni- Dannys B-List horror film from Hell is filled with hillbillies. Evenbals, pregnancy, redemption better though, these hillbillies are cannibals. They live on a people farm. They invite people into their home. They cage em, breed em, andTagline: They Can Suck His Cannniballs eat em. Its disgusting. And awesome.Concept Capsule: Campy horror comedy about the industrys demand for Dannys hell is a crappy horror film. Every cheesy special affect from sub-par screenplays to please washed out masses, ironically oozing blood geysers and predictable dialogue floods the screen. Limbs arewith blood and gore. lost at no ones expense. Screams and chase scenes, and plot twists overwhelm Danny until he wakes up... right? PLOT TWIST! Does Danny Horror Industry Timeline wake up? Did he die? Will he continue writing awful screenplays for1900-1930 Silent Fear the rest of his life?1930-1940 Classic Creations1940-1950 Chills and Chuckles1950-1960 Sci-fi, B-Movies and Hammer Horror1960-1970 Psychos and Zombies Its ironic. Its cheesy. Its hilarious. Its got blood. And c...</p>
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