PRESENTED TO: Noelle LeVeauxPRESENTED BY: Jessica Anderson-KVIL

DALLAS, TX:

YOUR GIRLS TRIP DESTINATION

B GTHINGSHAPPEN

HERE

#DallasBIG

MARKETING OBJECTIVE

To brand Dallas as a girls trip staycation in surrounding areas of Dallas through the recognition of

Courtney Kerr.

THE IDEA

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“Why Courtney Loves Dallas”: 1) A 3 month campaign starting in January leading up to spring break with Courtney Kerr giving a virtual tour of hip locations in Dallas on air that would attract women to Dallas for their next girls trip or “staycation.”

E-Direct Marketing: An e-direct marketing campaign in specific cities (Fort Worth, McKinney, Collin County) that is targeted to specific demographics sent out 2 times per month. Idea: Integrating a “enter to win” Dallas trip contest:

• Females with children in the household• Females with a full time job

(Courtney Kerr will be the face of the e-mail and videos from her excursions around Dallas can be in the e-mail).

Courtney Social Media Takeover: Have Courtney broadcast that whoever takes the best pictures with the “BIG” and uploads it to their social media with the tag #Dallasbigcontest will be entered to win a girls trip in Dallas.

COURTNEY KERR

Courtney Kerr, the star of BRAVO TV’s popular show “Courtney Loves Dallas,” and famous fashion blogger, is 103.7 KVIL’s newest on air host. Courtney came to fame from her followers actually caring about what she likes and doesn’t like. Courtney now has millions of followers and devoted fans around the nation who value her opinion.

Courtney is in the “know” of the hottest fashion, restaurants, hotels, and pop culture in DFW. Courtney Kerr is the perfect personality to be the “face” of Dallas, and attract more women to visit.

Tune in today from 12pm-1:30pm during my

lunchtime takeover while I show you my favorite spots

in Dallas! Planning a vacation or even just

looking for a staycation? Grab your girls and let me show you the modern day

Sex &The City..Dallas style.

COURTNEY’S TRIP THROUGH DALLAS

HOTELS

SHOPPING ENTERTAINMENT

RESTAURANTS

OUTDOORS

NEED A GETAWAY? See why Courtney Kerr thinks DALLAS should be

your next vacation destination.

CLICK HERE TO ENTER TO WIN A GIRLS TRIP TO

DALLAS for 4!

Girls trip? I think so. Grab your girls and

let me show you the modern day

Sex & The City..Dallas style. USE CODE: “DALLASBIG” to

receive 20% off at select locations.

RESTAURANTS

HOTELS

ENTERTAINMENT

SHOPPING

Videos from Courtney’s excursions around Dallas can be incorporated in

e-direct blasts.

E-Direct blasts:1) All females with

children in the household

2) All females working a fulltime job

E-blasts can be sent out to specific cities daily, weekly, or monthly.

#DALLASBIGCONTEST

#DallasBIG #livelocal

Courtney Kerr will broadcast that whoever takes the best pictures with the “BIG” and uploads it to their social media with the tag #Dallasbigcontest will be entered to win a girls trip in Dallas (Spa day, hotel room, dinner, live show).