Promoting Brand Awareness

Through Social Networking

Presented By:

Saleh Alaskar, Judy Ma, Alejandra Velazquez, and Maria

ToledoWednesday May 23,2012

For Professional Communication Seminar

• Contents

1.Magic Solution (Overview)2.Why does DailyFeats need

us?3.How are we going to do it?4.Proposed Video5.Conclusion/Q&A

Judy:Marketing Supervisor

Saleh:Marketing Designer

Yazmín:Marketing Analyst

Maria:Marketing Assistant

1. Magic Solution (Overview)

About MS

• Founded in 1992, Magical Solutions a product brokerage and Internet marketing company. Magical Solutions has generated over $3.8 billion USD in accumulated retail sales. In that time, individuals have earned over $2.2 billion USD in commissions and estimated retail profits. Headquartered in Irvine, Orange County, the company employs over 500 people globally with international operations in the United States, Australia, Canada, Hong Kong, Taiwan and the Philippines.

4.-You make positive impact to the community

1.-You are young - officially launched March 2011.2.-You have competition - Keas.com &

Lift.do 3.-Your current website is worth $33,259 USD.

2. Why does DailyFeats need us?

3. How are we going to do it?

About Twitter…

- "Life wasn't worth living unless it was documented on Facebook and Twitter” (Clark, 2009, p.6; The Economist, 2010)

- Launched in 2006, gained most of its popularity in 2009 - 58.5million users world-wide - 949% increase since Sep 2008. (Schonfeld, 2009)

- A form of e-WOM, one of the most effective forms of marketing. (Jansen et al., 2009. p.2169)

Twitter – Celebrity Effect

Twitter – Celebrity Effect

• -Results quickly seen

• -good for promoting brand awareness.

• -E-WOM & Recommendation

• American Marketing Association show that referrals and recommendations have a significant impact on new customer acquisition and retention (Bucklin, Pauwels, and Trusov, 2009)

About Streetmarketing…

What is streetmarketing?

• The Methods Most Effective street marketing itself implemented in the Street, at traffic lights and other alternatives in the City.

1. Generate Word of Mouth Marketing

2. Social Networking3. Sales4. Web Traffic

Almost half of small businesses have succesfullyt connected with new customers throuh social networks in the usahttp://mashable.com/

How efficient is streetmarketing?

London Streetmarketing

Campaign

London T-mobile Campaign Results

Our proposed DailyFeats Streetmarketing Campaign

4. Proposed Video

Plannig:Combining celebrity effect with streetmarketing effect.

How:1.Choose a domestic flight with Lady Gaga on it.2.When people are waiting fortheir luggage, Dailyfeats will give out gift boxes with Dailyfeats Message.

Results:We expect similar results from this campaign as previous ones we’ve done.

RESULTS

5. Conclusion/Q&A

- Why us? We are good at what we do

- DailyFeats need our help to promote brand awareness

- We will use social networking tools, like Twitter and indirect effects of streetmarketing to promote DailyFeats.

- The results we expected will be similar to previous campaigns.

Bibliography

Bucklin, R. K., K. Pauwels, and M. Trusov. 2009. "Effects of Word-of-Mouth Versus TraditionalMarketing: Findings from an Internet Social Networking Site." Journal of Marketing 13: 90-102.

Clark, N., 2009. Top 5 Consumer Trends, Marketing Magazine, 16 December.

Jansen, B.J., Zhang, M., Sobel, K. and Chowdury, A., 2009. Twitter power-tweets as electronicword-of-mouth, Journal of the American Society for Information Science and Technology, 60(11), p.2169-2188;

Schonfeld, E., 2009. Twitter finds growth abroad with 58.4 million global visitors in September,TechCrunch, 26 October. Available from: http://techcrunch.com/2009/10/26/twitterfinds-growth-abroad-with-58-4-million-global-visitors-in-september/ [Accessed on 21stMay 2012]

www.marketingcharts.com/direct/tweeters-more-engaged-wit-tv-shows

http://socialtimes.com/the-sharing-avalanche-infographic_b88015