dabur company marketing ppt @ bec doms bagalkot mba
Post on 12-Sep-2014
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Dabur company marketing ppt @ bec doms bagalkot mbaTRANSCRIPT
Well Come To
Dabur Company
Dabur Company
DABUR HLL(Hindustan Uniliver Limited)
P&G(Proctle &Gamble)
INDUSTRY COMPETITORS
DABUR BRANDS
OTHER COMPETITIVE BRANDS
ORAL CAREDabur red tooth paste
Pepsodent,Close up
BRAND COMPETITORS
DABUR BRANDS
OTHER COMPETITIVE BRANDS
HAIR CAREVatika Enriched Coconut OilVatika Black Shine ShampooVatika Dandruff Control.
Sunsilk, Pantene, Clinic Plus.Head and Shoulders.
BRAND COMPETITORS
DABUR BRANDS
OTHER COMPETITIVE BRANDS
SKIN CAREDabur Uveda Fairness Cream
Fair and Lovely Fairness Cream.
BRAND COMPETITORS
DABUR BRANDS
OTHER COMPETITIVE BRANDS
FOOD CAREReal Nature Fresh Real Active Juice
Kissan Fruit JuiceTajmahal tea, Broke Bond tea,BRU-Coffee.
BRAND COMPETITORS
DABUR BRANDS
OTHER COMPETITIVE BRANDS
HOME CAREDazzl.Odonil air fresher.
Domex, Cif, Mr-CleanFebreze.
BRAND COMPETITORS
COMPETITORS OBJECTIVES
Ensure safety of its products and operations for the environment by using standards of environmental safety, which are scientifically sustainable and commonly acceptable.
· Develop, introduce company to meet the company standards as well as statutory requirements for environment. Verify compliance with these standards through regular auditing.
· Assess environmental impact of all its activities and set annual improvement objectives and targets and review these to ensure that these are being met at the individual unit and corporate levels.· Reduce Waste, conserve Energy and explore opportunities for reuse and recycle.
HUL(Hindustan Unilever Limited)
COMPETITORS OBJECTIVES· Involve all employees in the implementation of this Policy and
provide appropriate training. Provide for dissemination of information to employees on environmental objectives and performance through suitable communication networks.
· Encourage suppliers and co-packers to develop and employ environmentally superior processes and ingredients and co-operate with other members of the supply chain to improve overall environmental performance.
· Work in partnership with external bodies and Government agencies to promote environmental care, increase understanding of environmental issues and disseminate good practice.
COMPETITORS OBJECTIVESP&G([Proctle and Gamble)ObjectivesIntegrety They always try to do the right things.they are honest and straight
forward with each other. They operate within the spirit of law and uphold the values and
principles of P&G every action and decisionLeadership They all are leaders in area of responsibility. They have a clear vision. They focus their resources to achive leadership objectives and
strategiesOwnership They all act like owners treating the companies assets as their own & behaving with the companies longterm succcess in mind.
COMPETITORS OBJECTIVESPassion for WinningThey are determined to be the best at doing what matters most.They have a compelling desire to improve and to win in the
marketplace.
TrustThey respect P&G colleagues, customers and consumers. They have confidence in each other's capabilities and intentions. They believe that people work best when there is a foundation of
trust.
Innovation They place great value on new consumer innovations.
Competitor strengths and weaknessHUL(Hindustan Unilever Limited)StrengthsHUL’s distribution n/w is covering over 3400
distributors & 16 million outlets. This helps them to maintain heavy volumes.
HUL has been continuously able to grow at a rate more than growth rate for FMCG sector.
CONTD…..WeaknessHUL’s market dominance, originating from its
extensive rich and strong brand presence , allowed it to raise the prices even as raw materials were getting cheaper.
They are trying to cut down their cost in order to protect their volumes.
CONTD…..P&G([Proctle and Gamble)Strengths Leading Market Position
Diversified and innovative product Portfolio
Strong Finances in past years
SWOT analysis-Weaknesses Quality control Problem Decreased Revenues in their Northeast Asian Market
Decide whom to attack & whom to avoid (S-Strong-Weak-Closed-Distant-Good-Bad)
Justisification: As reference to brand competitors for most of the dabur brand they are providing substitutes with equal features, so, thatwise HUF are strong, close & good competitors for Dabur.
Competitor S
W C
D G B
Attack Avoid
HUL √ -
- - - - √ -
Competitor S W C D G B Attack Avoid
P & G -
√ - - - - - √
Justification:
As considering P & G brands in Indian market there are only few brands are there which competes with dabur brands So,we assume that P & G weak, distant & good competitors.
PRODUCT PRICE PLACE OR DISTRIBUTION CHANNEL
PROMOTION
1.Dabur minimum price a) Candy
0.50 paisa Consumer
Retailer
Wholesaler
Manufacturer
TV commercials Newspapers POP Display Wall Painting Video Vans Sales Proportions
b)Chawanprash Rs.695 (with shipping) Retailers
Agents
Wholesaler
Manufacturer
TV commercials Newspapers POP Display Wall Painting Video Vans Sales Proportions
Four P’s of Dabur
Market Share of Dabur