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Funded by the European Union’s H2020 Programme Waste-1-2014. GA - 642067 www.reslag.eu D 8.2- vFINAL Page 1 of 34 Turning waste from steel industry into valuable low cost feedstock for energy intensive industry GA Nr.: 642067 D 8.2 Communication Plan Version Final 30 March 2016

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Funded by the European Union’s H2020

Programme Waste-1-2014.

GA - 642067

www.reslag.eu D 8.2- vFINAL Page 1 of 34

Turning waste from steel industry into valuable low cost

feedstock for energy intensive industry

GA Nr.: 642067

D 8.2

Communication Plan

Version Final

30 March 2016

Funded by the European Union’s H2020

Programme Waste-1-2014.

GA - 642067

www.reslag.eu D 8.2- vFINAL Page 2 of 34

DISCLAIMER

The opinion stated in this report reflects the opinion of the authors and not the opinion of the

European Commission.

All intellectual property rights are owned by RESLAG consortium members and are protected

by the applicable laws. Reproduction is not authorized without prior written agreement.

The commercial use of any information contained in this document may require a license

from the owner of that information.

ACKNOWLEDGEMENT

This document is a deliverable of RESLAG project. This project has received funding from

the European Union’s Horizon 2020 research and innovation programme under grant

agreement Nº 642067.

Funded by the European Union’s H2020

Programme Waste-1-2014.

GA - 642067

www.reslag.eu D 8.2- vFINAL Page 3 of 34

DELIVERABLE DOCUMENTATION SHEET

Project Acronym RESLAG

Project Title Turning waste from steel industry into valuable low cost feedstock

for energy intensive industry

Grant Agreement number 642067

Call identifier H2020-WASTE-2014-two-stage

Topic identifier WASTE-1-2014

Funding Scheme Innovation Action

Project duration 42 months (September 2015 – February 2019)

Project Adviser Dr. Manuel Irún Molina (EASME)

Coordinator CIC Energigune – Dr. Bruno D’Aguanno

Consortium partners CICe, AM, DLR, IK4-Azt, ETH Zürich, Imperial, FAU, CEA, OC,

ENEA, VTT, TA, ALSTOM, IWKS, LCE, MASEN, NOVARGI,

ALSTOM-CH, HASTEN

Website www.reslag.eu

Deliverable number D 8.2

Deliverable title Communication Plan

Description Description of the communication strategy, target audiences and

communication tools of the project.

WP number WP 8 – Dissemination and Exploitation

Related task Task 8.2

Lead Beneficiary Hasten

Author(s) Joseba Prieto - Hasten

Contributor(s) All partners

Reviewer(s) Lola Maldonado – CIC Energigune

Type R (Report)

Dissemination level PU (Public)

Language English - GB

Due date 29/02/2016 – M 6

Submission date 01/02/2016 – M 7

Status Final

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REVISION HISTORY

Vers

ion

Date Comment Author

v1 08/02/2016 First draft Joseba Prieto – Hasten –

Communication Manager

v2 15/02/2016 Second draft Joseba Prieto – Hasten –

Communication Manager

v3 26/02/2016 Third draft Joseba Prieto – Hasten –

Communication Manager

v4 29/02/2016 Fourth draft Joseba Prieto – Hasten –

Communication Manager

v5 10/03/2016 Fifth draft Joseba Prieto – Hasten –

Communication Manager

vf-2 29/03/2016 Sixth draft Urko De La Torre – Hasten -

Communication Manager

vf-1 30/03/2016 Quality check CIC Energigune – CICe - Project

coordinator

vf 30/03/2016 Submitted CIC Energigune – CICe - Project

coordinator

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Table of Contents

EXECUTIVE SUMARY ........................................................................................................... 6

NOMENCLATURE .................................................................................................................. 7

LIST OF FIGURES ................................................................................................................... 8

1 INTRODUCTION ............................................................................................................. 9

2 COMMUNICATION OBJECTIVES .............................................................................. 10

3 TARGENT AUDIENCES ............................................................................................... 11

4 BRAND IDENTITY ....................................................................................................... 12

4.1 Logo ....................................................................................................................... 12

4.2 Templates ............................................................................................................... 13

4.3 Other corporate material ........................................................................................ 13

5 COMMUNICATION STRATEGY ................................................................................ 14

6 COMMUNICATION AND DISSEMINATION CONTENT ......................................... 16

7 COMMUNICATION AND DISSEMINATION CHANNELS ...................................... 17

7.1 Website................................................................................................................... 17

7.2 Social Networks ..................................................................................................... 18

7.3 Press releases.......................................................................................................... 20

7.4 Congresses ............................................................................................................. 20

7.5 Workshops ............................................................................................................. 20

7.6 Public events .......................................................................................................... 20

7.7 Newsletters ............................................................................................................. 20

8 REPORTING ................................................................................................................... 22

9 CONCLUSIONS ............................................................................................................. 23

BIBLIOGRAPHY ................................................................................................................... 24

ANNEX I ................................................................................................................................. 25

ANNEX II ............................................................................................................................... 26

ANNEX III .............................................................................................................................. 27

ANNEX IV .............................................................................................................................. 28

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EXECUTIVE SUMARY

This Communication Plan has been designed to communicate and disseminate the activities

that the partners of the RESLAG project will carry out for 42 months. As it is explained in

this document, this Communication Plan will be modified according to the results

collected in the Strategy Report (see Annex V of the “D.1 Website and communication

material”). This report will collect the results of the different communication channels that

will be used to communicate and disseminate, helping to identify the improvement aspects of

the Communication Plan.

A concrete and unique Brand Identity has been designed in order to make the project

recognisable and give it its own identity. In order to make sure that all partners know how to

applicate the RESLAG brand in the different communication platforms and printed materials,

it has been designed and a simple but effective brand manual, which is available in

RESLAG intranet.

The Brand Identity will be transversally applied to all the communication channels that will

be used in the RESLAG project: Website, Social Networks, Press releases, Congresses,

Workshops, Public events and Newsletters. This communication channels have been

selected attending the different communication objectives, which are described in detail in

this document. RESLAG project communication objectives are the following ones: Brand

knowledge, Promotion, Dissemination, Search for potentially attractive markets and

Education.

Each communication channel and communication objective has been selected taking into

account the different targeted audiences that we want to reach: Institutions (Public, private

and political), Other H2020 projects, Scientific community, Industrial companies,

Investors and Society.

In order to impact these audiences with an interesting content via the selected channels, an

internal monthly content collection procedure has been stablished, to ensure that:

The information content flows correctly and in time from all the partners of the

RESLAG project to Hasten (the partner in charge of the communication of the

project).

Any information content that is going to be communicated is previously validated

by the project coordinator (CIC Energigune).

The main content that will be generated and published via the communication channels is:

News: Relevant activities, milestones and curiosities of the RESLAG project itself or

activities related to the revalorization of slag carried out by the partners of the project.

Near future Congresses that will be attended by the partners: In order to

announce with anticipation the assistance to Congresses and Events in the selected

communication channels, it will be necessary to collect the necessary preliminary

information about them.

Summary of Congresses that have already happened: Once the Congress or the

Event has been done, information about it will be collected in order to generate

content for the different communication channels.

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NOMENCLATURE

ACRONYM DESCRIPTION

EU European Union

GA Grant Agreement

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LIST OF FIGURES

Figure 4.1: European Union´s H2020 logo .....................................................................12

Figure 4.2: RESLAG Logo ..........................................................................................................12

Figure 5.1: Communication planning ...............................................................................15

Figure 6.1: Communication content procedure flow-chart ..................................16

Figure 7.1: Communication tools for different target segments ........................17

Figure 7.2: Website homepage .............................................................................................18

Figure 7.3: RESLAG Twitter ....................................................................................................19

Figure 7.4: RESLAG LinkedIn .................................................................................................19

Figure 9.1: Summarized communication plan organization chart ...................23

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1 INTRODUCTION

This document is a deliverable concerning the RESLAG project funded by the Horizon 2020

programme of the European Union under Grant Agreement #642067.

In the deliverable, some communication objectives are set which will enable the RESLAG

project to be explained to the market niche identified in the target audience section. During

the 42 months of the project, any research carried out (if not all, the most relevant) and all

breakthroughs for slag recovery and reuse will be reported.

This dissemination of the advances and implementation of the pilots will involve all partners

of RESLAG, who will be given detailed knowledge of progress during their research in order

to achieve more effective communication.

Throughout this document we will see the relationship between:

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2 COMMUNICATION OBJECTIVES

All the dissemination and communication activities have been designed in order to have an

impact on the specific segmented target audiences shown in the following section.

The communication objectives are:

1. Brand knowledge: The messages must try to reinforce the brand in all areas. To do

this, the common usage of the logo by all partners is essential.

2. Promotion: of the congresses, conferences, seminars... in which some or all of the

RESLAG consortium members take part in presenting the project.

3. Dissemination: Public disclosure of the progress and results of the project.

4. Search for potentially attractive markets: Active participation with the aim of

increasing the project’s area of exploitation.

5. Education: Increasing public awareness of the environmental benefits of the project.

All these objectives are closely related with European “Communicating EU research and

innovation guidance for project” handbook, which explains the importance that

communicating the benefits of funded projects brings to the whole society.

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3 TARGENT AUDIENCES

After an analysis of the potential audiences of the project, its interest groups and target

audience have been identified. The target audience identified is broad and varied. To facilitate

the development of a more effective communication strategy the wide potential audience has

been separated into the following groups according to their interests and previous knowledge

in the subject:

Institutions. Public, private and political institutions and other authorities.

The support of these institutions is key to the successful implementation and

strengthening of the project.

Other H2020 projects. Other relevant initiatives and projects of the Horizon 2020

programme.

Scientific community: Researchers working in the same or similar research lines.

Industrial companies. Companies from different sectors interested in optimising the

use of slag in their production processes.

Investors. European and international investors and companies searching for

investments in this area.

Society: European citizens and general society interested in recycling and

environmental issues.

Aside from the target segments listed above, we must not forget the importance of internal

communication among members of the consortium that it is ensured through the meetings

held during the project explained in the “D1.1 Data Management Plan” or the Intranet of the

project explained in detail in the “D8.1 Website and communication material”.

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4 BRAND IDENTITY

The Brand identity of the RESLAG project has been designed to reflect a unique, consistent

and differential image and style that makes any communication from RESLAG recognisable.

All the communication and dissemination tools explained in the following section use a

consistent brand identity for RESLAG which matches the image that the consortium of

partners wishes to convey.

It is important to note that in all communications carried out, both internally and externally,

the European Union logo must be shown with the following phrase: “Funded by the European

Union’s H2020 Programme Waste 1-2014 – GA 642067”.

Figure 4.1: European Union´s H2020 logo

4.1 Logo

At the start of the project, a logo was designed aimed at advertising RESLAG. Therefore the

public objective, as previously stated, can easily identify and associate research to this

logo/brand. The logo was designed with a clear and dynamic “look and feel” representing the

raw materials used and the circular economy concept behind the RESLAG project. Through

the logo, the RESLAG project communicates the principal claim of the project: “Turning

waste into value”.

This design must be used by all partners whatever the medium on which they are working:

website, brochures, deliverables, documents, graphical materials... to facilitate the

identification and recognition of RESLAG. A corporate identity manual (see Annex IV) has

been designed to ensure consistency of use of the logo in all media that will be described

below and will be available at the intranet of the project for all the partners of the RESLAG

project.

Figure 4.2: RESLAG Logo

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4.2 Templates

In order to unify the external and internal communications of the partners, templates have

been designed for public and confidential presentations and documentation. These templates

ensure the transmission of a unified corporate image.

The templates will be available for all partners in the intranet of the project (see more detail

about the intranet in the “D8.1 Website and communication materials”)

4.3 Other corporate material

As it is explained in “D8.1 Website and communication materials”, other communication

material will be developed throughout the project. These materials are focused on off-line

communication and will be developed by the end of April.

Printed leaflet: It will show the main project features, aims, expected results,

partners and pilot projects. There will be two types of printed leaflet:

o The first one will be used to show the technical aspects of the project. It will

be interesting for specialized media, Industrial companies and related

projects.

o The second one will be used to introduce RESLAG Project from another

point of view, easier to understand for the general public.

Standard presentation for the EU: It will be continuously updated to incorporate

the achievements of the program. This presentation will be available for all partners.

It will help them to explain the project anywhere they go. This presentation will be

open to add or remove parts of it to adapt it to possible requirements. This

presentation will be useful for the following targets or situations:

o General public presentations, like universities.

o Meetings with interested Industrial companies.

o European and international investors and companies searching for

investments in new metal mining facilities.

o Public, private and political institutions, and other authorities.

Vertical rollups: design for project advertising in customized mobile publicity

exhibitor format, especially important for the last two workshops explained in “D8.2

Communication Plan” document.

Project information posters design: As we have explained in “vertical rollups”

section, there will be information posters designed for the last two workshops

explained in “D8.2 Communication Plan” document. These posters will increase the

project and his partner’s visibility, whose aim is to invite potential industries to the

explained workshops.

Information pack for media: This is the last communication material but one of the

most important at the same time. Information pack for media, also called press kit, is

a communication material specially designed for media and journalists. This material

meets the needs of one of the most important targets: the media.

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5 COMMUNICATION STRATEGY

A holistic communication strategy ensures that the defined communication objectives meet

the identified target segments through the appropriate communication channels at the right

timing.

The communication strategy of the RESLAG project has been developed to achieve an

integrated and consistent information flow from the project to all the target segments

identified in the previous section of this document, avoiding disparate messaging efforts.

Ultimately, it will allow the partners of the project to create and distribute information that,

even being different in style and objective, has an inner coherence. This consistency

reinforces the RESLAG brand and prevents contradictory messaging to different target

segments across all media platforms.

A first attempt in the definition of all the communication actions planned for the entire

duration of the project have been done but this planning will be updated and is open to

modifications provided by all the partners of the RESLAG project to complete and improve it.

In order to get updated information about interesting new communication actions from all the

partners, Hasten (the communication partner) will send a monthly reminder asking for new

communication activities detected by the partners.

The information received will be taken into account to update the communication planning

shown below:

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ACTIVITIES YEAR 2016

March April May June July August September October November December

Newsletter

NW1

NW2

NW3

Congresses

International

Slag

Valorisation

Symposium

(*)

Global Slag

Conference &

Exhibition (*)

/ 72nd World

Foundry

Congress 2016

American

Society of

Mechanical

Engineering

ASME

SolarPACES

Symposium

series

Madri+d

Science

Week

Press releases PR1

PR2

Curiosities/progress

CU1

CU2

Industry news

IN1

IN2

IN3

Social networks SN

ACTIVITIES YEAR 2017

January February March April May June July August September October November December

Newsletter

NW4

NW5

NW6

NW7

Congresses

Slag valorisation

symposium

(*)

Global

Slag Conference

&

Exhibition (*)

Conference

of the European

Ceramic

Society (IC)

American

Society of

Mechanical Engineering

ASME

SolarPACES

Symposium series

9th European

Slag

Conference (*) /

Materials

Science and

Technology

(IC)

Madri+d

Science Week

Press releases

NP3

NP4

Curiosities/progress CU3

CU4

CU5

CU6

Industry news

IN4

IN5

IN6

IN7

Social networks SN

* This event is of great interest for the whole consortium

Figure 5.1: Communication planning

ACTIVITIES YEAR 2019

January February March

Newsletter

Congresses

International

level

workshop

(without

fixed date)

(*)

Final EU-

level

workshop

(*) / Slag

valorisation

symposium

(*)

Press releases

Curiosities/progress CU11

Industry news

IN12

Social networks SN

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6 COMMUNICATION AND DISSEMINATION CONTENT

Taking into account the large scale of the RESLAG project, with a duration of 42 months and

19 partners from 8 countries involved, a simple yet effective information flow has been

designed in order to allow all the partners to collaborate with the creation of content that will

be shared in the communication channels described in the next section.

Every first working day of each month Hasten (the communication partner) will send a

reminder email to all the partners of the RESLAG project with the different templates (see

Annex I, II and III) that will have to be filled by the partners to collect the different kind of

content that has been generated during the previous month:

News: Relevant activities, milestones and curiosities of the RESLAG project itself or

activities related to the revalorization of slag carried out by the partners of the project.

Near future Congresses that will be attended by the partners: In order to

announce with anticipation the assistance to Congresses and Events in the selected

communication channels, it will be necessary to collect the necessary preliminary

information about them.

Summary of Congresses that have already happened: Once the Congress or the

Event has been done, information about it will be collected in order to generate

content for the different communication channels.

Once the reminder has been sent the following procedure will be followed by all the partners

of the RESLAG project:

Figure 6.1: Communication content procedure flow-chart

WEEK 1 WEEK 2

Communication partner(Hasten)

All partners of the RESLAG

project

Project Coordinator

(CIC Energigune)

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Templates for News, future and past Congresses

and Events

Complete template with the information required

Review the final content and make

changes if necessary

Completed Templates

Structure, style and format the “raw”

information collected

Strategical decision on the

channels and timingFinal

content draft

Final content

DAYS SINCE REMINDER

Website

Social Networks

Press Releases

Congresses

Newsletter

Workshops

Public events

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7 COMMUNICATION AND DISSEMINATION CHANNELS

The information content generated during the 42 months long RESLAG project needs to be

communicated through the most effective channels depending on the target audiences that

want to be reached and the characteristics of each of the channels. As explained in the

previous section, once the information content has been generated, optimized and approved

Hasten will strategically decide the timing and the channels that will be used to release it.

In order to achieve the integrated strategy explained in the Communication and dissemination

strategy section, the main tools that are going to be used to approach each of the target

segments have being defined according to their characteristics, and are shown in the figure

below:

Figure 7.1: Communication tools for different target segments

In this section the different channels that are going to be used by the RESLAG project will be

described.

7.1 Website

The website is RESLAG’s main online communication tool (www.reslag.eu). All the sections

of the website are explained in great detail in “D8.1 Website and communication materials”.

The information contained in the website will be reviewed monthly in order to pinpoint

possible areas of improvement which will contribute towards the enrichment of the

experience of users.

Aside from the information displayed in the website itself, the website will also be used as a

platform for dissemination of information content generated throughout the project mainly

through:

The Open library section: Any interested visitors will be able to access data generated

during the project, scientific publications and public deliverables in this section.

WebsiteSocial

Networks

Press

releasesCongresses Workshops

Public

eventsNewsletter

Institutions

H2020

projects

Scientific

community

Industrial

companies

Investors

Society

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The News section: Any interested visitors will be able to access the News generated

regarding the main events, milestones, curiosities and progress of the project.

The links to the Social Networks: The website has many links available to the social

networks of the project and even a twitter feed. In addition, it enables any user to

share whatever they find interesting directly from the website to their social networks.

The Changing banner: There is a banner on the website that has been designed to be

changed throughout the project to advertise the congresses, public events, workshops,

curiosities and milestones achieved.

Figure 7.2: Website homepage

7.2 Social Networks

The objectives of the social networks in the RESLAG project are:

To bring research carried out to the general public.

Maintain closer relationships with the target audiences.

Centralise discussions and communication between partners.

To carry out recruitment processes for the consortium.

To carry out market research and understanding.

Alternative channel such as a mailbox for suggestions, doubts, complaints...

Social networks will serve as a channel for the mass distribution of the news published on the

website; to advertise events that will be attended by members of RESLAG; as well as for the

creation of forums. Aside from the communication and dissemination of the content generated

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by the RESLAG project, Hasten will do a close monitoring of the related content generated

by other social accounts to share it and help to disseminate it.

Social networks which are considered to be more in tune with RESLAG’s target audience

have been identified: Twitter (https://twitter.com/reslag_eu) and

LinkedIn(https://www.linkedin.com/company/reslag). If, as the project progresses, other

needs are detected, other social networks and platforms could be added, such as Facebook or

YouTube.

Figure 7.3: RESLAG Twitter

Figure 7.4: RESLAG LinkedIn

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7.3 Press releases

From all the content generated by the RESLAG partners during the project, the significant

breakthrough accomplishments and events will be identified by Hasten and sent to online and

offline communication media.

Each press release should be accompanied, approximately 2 weeks after sending, with a

follow-up to the publications produced (if there are any) in the communication media.

7.4 Congresses

RESLAG partners will take part in different congresses, some of which have been already

identified such as the SolarPACES Symposium, Conference of the European Ceramic Society

or European Slag Conference...

Diverse visual corporate material, created ad-hoc, will be used at these and other events, such

as rollups, brochures, leaflets or posters aimed at increasing the visibility of the project and

consolidating the Brand identity of RESLAG.

7.5 Workshops

Two Workshops will be held by RESLAG at the end of the project in order to bring together

the partners of the RESLAG project with potential end-user industrial companies, academic

experts of the scientific community and potential investors.

The objective of these Workshops is double:

To provide knowledge and disseminate the results obtained during the period of the

project to specialists and stakeholders in the region.

To make face to face contact with potential end-users in order to boost the technology

transfer and the exploitation of the results obtained.

7.6 Public events

In order to disseminate the work that it is being done in the RESLAG project to the Society in

general, different public events will be attended in order to explain in a non-expert friendly

way the main objectives, results and benefits of the project.

7.7 Newsletters

A newsletter will be sent once every 4 months to the subscribed contacts in order to directly

inform them of the most relevant and latest progresses of the project.

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The database of subscribers will be generated by Hasten in collaboration with all the partners,

that will identify and send to Hasten the interested contacts within the scientific community,

industrial companies, investors and other H2020 project partners.

The newsletter will list in an attractive way the new additions of information on all the

communication and dissemination channels of the RESLAG project, redirecting the readers to

them in order to generate traffic, as it is important that interested target audiences, do not just

visit them once, but keep involved and updated on the information content generated by the

project.

The results and statistics from the newsletter will be drawn from each newsletter one week

after sending it. Conclusions and possible areas of improvement will also be indicated (if any)

which will help to optimise future mailings.

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8 REPORTING

All the communication activities will be accounted for in reports in order to assess the targets

reached and, if necessary, to reinforce the strategies.

Web analytics results, published news, as well as the reports from the social networks will be

presented monthly. In addition, a report will be submitted for each of the newsletters sent and

each press release will be monitored.

To carry out strict control of the results, different KPIs have been defined to assess the

success, or lack thereof, of each action.

KPIs of the website

o Number of budgets requested

o Number of single users on the site

o Average duration of each visit

o Popular web pages and browsing flow

o Traffic source of the visitors

o Regular visitors vs new visitors

KPIs of the newsletters

o Number of emails opened and opening ratio

o Number of clicks and click rate

o Number of web sessions from newsletters

KPIs of the press releases

o Number of publications in the media

o Number of web sessions from press releases

KPIs of the social networks

o Number of followers

o Number of mentions

o Number of comments

o Number of interactions

o Number of web sessions from social networks

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9 CONCLUSIONS

In order to optimize the communication and dissemination activities of the RESLAG project

an initial holistic and integrated definition process has been made in order to stablish the main

Objectives, Target Audiences, Channels and Reporting actions that will define the

Communication strategy.

Figure 9.1: Summarized communication plan organization chart

Nonetheless, the Communication Plan will at all times be adapted to the project and to the

strategic changes of the latter when seeking continuous improvement. This is a living

document which can be updated. The methodology applied to the communication and

dissemination activities (planning, execution, control, identification of improvement areas)

ensures the continuous improvement of the results during the project.

Funded by the European Union’s H2020

Programme Waste-1-2014.

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BIBLIOGRAPHY

http://ec.europa.eu/research/participants/docs/h2020-funding-guide/grants/grant-

management/communication_en.htm

Funded by the European Union’s H2020

Programme Waste-1-2014.

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ANNEX I

Template for News: This template is required to collect information that will generate news

on the website, newsletters and for publications on social networks.

NEWS RESPONSES

NEWS AFFECTING

THE PROJECT OR

ANY OF ITS

PARTNERS

[Explaining the news concerning the project or pilot]

WHO DID WHAT [Explaining who did what]

HOW [Explaining how it was carried out]

WHEN [Explaining when it was carried out]

WHERE [Explaining where it was carried out]

WHY? [Explain the causes and drivers]

Funded by the European Union’s H2020

Programme Waste-1-2014.

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ANNEX II

Template for near future Congresses: The Project partners must fill out the following table

to report on near future attendance at congresses and conferences, to be used as content for

the website, newsletters and publications on social networks.

CONGRESS OR

CONFERENCE RESPONSES

CONGRESS OR

CONFERENCE

DATE AND

VENUE (AND

WEBSITE IF

ANY)

[Indicating the congress, conference, seminar date and venue]

ORGANISERS [Explaining who organises the event, how many times it has been hosted, etc.]

WHAT IT IS [Describing the congress, conference, etc. which RESLAG has taken part in ]

Funded by the European Union’s H2020

Programme Waste-1-2014.

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ANNEX III

Template for already attended Congresses: The Project partners must fill out the following

table to report on attendance at congresses and conferences, to be used as content for the

website, newsletters and publications on social networks.

CONGRESS OR

CONFERENCE RESPONSES

CONGRESS OR

CONFERENCE

DATE AND

VENUE (AND

WEBSITE IF

ANY)

[Indicating the congress, conference, seminar date and venue]

ORGANISERS [Explaining who organises the event, how many times it has been hosted, etc.]

WHAT IT IS [Describing the congress, conference, etc. which RESLAG has taken part in ]

NUMBER OF

PARTICIPANTS,

AGREEMENTS,

ETC

[Describing congress participants, agreements, etc.]

WHY RESLAG

HAS TAKEN

PART AND

WHAT THIS

PARTICIPATION

HAS ACHIEVED

[Describing RESLAG participation, achievements obtained, etc.]

DESCRIPTION

OF

PARTICIPATION,

BRIEFING

[Describing RESLAG participation in the congress, additional documentation, etc.]

Funded by the European Union’s H2020 Programme Waste-1-2014.

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ANNEX IV

Brand manual: In order to increase RESLAG project knowledge and make sure that target audiences relate the project with a particular brand, we have

designed a simple but effective brand manual, which is available for all the partners in the intranet with the other communication material:

Funded by the European Union’s H2020 Programme Waste-1-2014.

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Funded by the European Union’s H2020 Programme Waste-1-2014.

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Funded by the European Union’s H2020 Programme Waste-1-2014.

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Funded by the European Union’s H2020 Programme Waste-1-2014.

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Funded by the European Union’s H2020 Programme Waste-1-2014.

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Funded by the European Union’s H2020 Programme Waste-1-2014.

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