1. 2. Meredith Puleio Priya Jha, MSW Victoria Jennings, Ph.DLeslie Heyer, MBA
2. 3. CycleTel and iCycleBeads
   • Affiliation:
   • • CycleTel: Institute for Reproductive Health, Georgetown University funded by USAID
   • • iCycleBeads:Cycle Technologies
   • Target Audience:
   • • Women of reproductive age who:
   • • • own aconventional(CycleTel) mobile phone or own aiPhone ( iCycleBeads)
   • • • are interested in using a non-hormonal method of contraception.
3. 4. CycleTel in India
   • Key Partnershipswith:
   • • SMS Gateway & Hosting Provider
   • • Call Center
   • • Software Developer
   • • Research & Marketing Firms
   • Lesson:
   • • Deployment environment MUCH morecomplexthan anticipated.
4. 5. What Worked.
   • Leveragingopen source software (FrontlineSMS)for proof-of-concept testing
   • Applying new product development framework
   • Partneringwith a technology partner (ThoughtWorks, Inc.)that employs Agile practices
5. 6. Key Findings
   • Pre-Existing Need and Demand
   • Timing/Frequency of Messages
   • Messages Easy to Understand and
   • Facilitate Couple Communication
   • People Willing-to-Pay for the Service
   Value of Proof-of-Concept I am mostly free at that time of day. It maintains privacy.- Female This is an idea that can change your life! Male
6. 7. iCycleBeads
   • LaunchedDecember 3, 2010
   • 600downloads by 1/24/2011
   • Reached#12 oniTunesTop 20
   • Healthcare and Fitness Category (1/24/2011)
7. 8.
   • Launched December 3, 2010
   • 1260 downloads by 3/28/2011 in 25+ countries
   • Now available in English and Spanish
   • Reached Top 20 Chart of iTunes Healthcare & Fitness apps
   • Featured on WUSA9 news
   iCycleBeads