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Paul Jungkap Cheon Seoul, R.O. Korea

MP:+82 10-6306-0184 [email protected]

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Objective An experienced and motivated executive having intensive experiences in operation of an

independent company with skills in business strategy, system improvement of a whole business unit,

planning, marketing, setting up of manufacturing and trading business organization, building up

customer network, credit and business risk management, intensive communication, relationship

building, motivation of personnel, and having qualified leadership.

Summary of Qualification

¨ Operation of a company at top executive level

¨ Overlooking group of companies locally and abroad

¨ Valuation of business unit and project – analyzing revenue and free cash flow based on industry

analysis, finding appropriate cost of capital with different model

¨ Contract of joint venture business, opportunity finding of FDI, financial report analysis, credit and

liquidity risk analysis of a firm

¨ Experience in establishment of a start-up business – setting up of start-up business of trading

and manufacturing in S. E. Asia, business plan, new product launching program in global scale,

analysis of core-competence, resource allocation, budgeting,

¨ Business strategy and marketing – intensive market research, positioning and differentiation,

SWOT analysis, five force analysis on particular industry,

¨ Extensive sales and operation experience in international and domestic market – distribution of

medical devices, pharmaceutical preparations, active pharmaceutical ingredients, engineering

plastic at automotive part industry, dyestuff, detergent raw material, PET resin

Professional Background

Genewel Co. Ltd August, 2015 – till present

Chief Operating Officer

Overlooking R&D, Production, Sales and New Business Development

- Business Development – exploring additional growth engine other than existing portfolio in the

field of in-vitro diagnostics, imaging solution of medical device, biomarkers for diagnostics and

cell therapy with extensive knowledge on drug development process, regulatory, pre-clinical /

clinical studies, approval strategy, marketing & sales platform in pharmaceutical industry.

- Exploring Acquisition & growth model – indepth analysis on industry, trend, market, technology,

estimating financial performance, cash flow and firm value

- License-out to West Europe : medical devices, ex-Korea after additional pre-clinical and clinical

studies



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Shin Poong Pharmaceutical Co., Ltd October, 2002 – July, 2015

Director, Overseas Operation Jan. 2010 – Jul. 2015

- Drug approval in EMA – novel molecule(2011) and label change, National campaign and drug

registration in 31 countries in Asia & Africa including Korean national agency(MFDS)

o Project management of drug development & approval : clinical and pre-clinical studies,

dossier strategy, vendor managements(for chemistry, regulatory, and clinical science.

Scope - service term, budget, objectives and contracts), publishing for peer review,

registration in EMA and other 31 countries in Asia and Africa.

o Works for inclusion in WHO Pre-qualification, Essential Medicine List and Prescription

Guideline

o Pharmacovigilance system set-up for EMA, Korean Agency and national level : SOP,

manual, training, information gathering of adverse event

o Managing P IIIb clinical studies - 9 sites in 5 different countries for label change

- Implementation of Global Marketing Platform of novel molecule :

o Increasing awareness, product benefit through communication with Global / Regional KOLs.

o Extensive working in 31 different nations for inclusion in national treatment guideline

o Implementation plan of strategy - action items, schedule, budget, human resource and

organization

o Acquisition of national distributors in each demanding country

- Managing international sales and business development of medical devices and FDF

o HA based adhesion barrier: Partnering in China, Gulf Countries and S. E. Asia

o Approval of GMP, CE, ISO 13485 at manufacturing site and registration dossier for

regulators

o In Europe 3 countries, in Asia & Africa 12 countries

o Planning of campaign strategy, implementation plan in each country, key message and

delivering information to KOLs.

- Overlooking Shin Poong overseas affiliates

o Five companies : manufacturing in China, Vietnam, Sudan, Import & Retail in Myanmar and

Philippines

o Business strategy & performance, portfolio, financial plan and dividend, process

improvement, policy on HRM,

o Budget on expansion on new investment

o Expansion of Chinese factory: constructing separate manufacturing site in compliance with



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Chinese new GMP guideline

- Project Management – new product launching and feasibility study of new business

o Analysis and decision on new Project : gene transferred human blood protein by biological

process

o Establishment of Joint Venture Company for production and global distribution including N.

America an W. Europe

o Feasibility study: technology, market, revenue, investment, cash flow, business risk and

NPV.

o Foreign direct investment and feasibility study: establishment of Myanmar Shin Poong

President at Phil Shin Poong Pharma, Inc, Manila Philippines Dec, 2004 – Dec, 2009

Overlooking whole operation of Shin Poong Philippines

- Business Strategy, Budgeting, Planning

- Financial Operation, Capital Structure

- Human Resource Management

General Manager at Planning Department October 2002 – Nov, 2004

- Corporate business strategy – long term product portfolio, human resource management,

capacity expansion and fixed asset policy, outsourcing decision, sales network policy

- Supervising overseas fixed assets(FDI) – sales, cash flow, finance, human resource, business

strategy, capital budgeting and auditing for factory in Sudan, China, Vietnam Philippines, and

Myanmar

MM Gear Co., Ltd Feb. 2002 – Aug. 2002

Chief Operating Officer

- Program design of innovative product launching in Korea, USA and Japan

- Acquisition of overseas sales network(Radiosack, CompUS, and Bestbuy, etc)

- Setting up of E-commerce network(contract wtih major internet shopping mall as distributor in

Korea)

- Cash management, IR, financial and cost accounting, capital budgeting, and fund raising

Daewoo International Corporation Jan. 1989 – Feb. 2002

Sales in overseas and domestic market for industrial chemicals, business planning, product

development(merchandising), new (industrial)customer acquisition, competitive analysis, product

positioning and differentiation, implementation of segmentation strategy, business administration,

risk management, OJT and leadership training of subordinates.



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Team Leader of Life Science Team June 2000 – Feb. 2002

- Merchandising and export of pharmaceutical raw materials, medicines, and biotech products to

industrial customers, implementation of various marketing strategy(differentiation, segmentation,

industry analysis), handling regulatory issue in different country, OJT and leadership training

- Improved operating profit by 300% one year after through implementation of ‘Generic Strategy’

- Management of three overseas operation(FDI) – marketing, finance, capital budgeting, and

performance measurement for the companies in Sudan and Vietnam

Team leader of Polyester Resin Business Team Sep. 1998 – May 2000

- Assigned as manager of newly established organization for PET resin merchandising, export

and off-shore business

- Beginning volume was 400Mt/month and it became 12,000Mt/month in April 2000

- Acquired new industrial customers in Europe, China, CIS, Latin America and North America.

Built up global customer network in sales and merchandising

- Implemented global business strategy, risk management program for position, liquidity and credit,

OJT and leadership program for personnel

- Executed long-term contract with global scale customers(Coca Cola Amatil-Vienna, Danone-

Eviane, Alcoa – Sao Paulo, etc)

Education in USA Feb. 1997 – Aug. 1998

International business Section Manager 1989-1996

- Distribution of engineering plastics in Korea after Importing from USA and Japan

- Export and off-shore business of dyestuff, detergent raw material, pesticide and executed three

FDI projects (a) Pharmaceutical company rehabilitation project in Sudan, (b) Pesticide

manufacturing company in Vietnam – contract with JVC partner, (c) Pharmaceutical

manufacturing company in Vietnam – contract with JVC partner and established sales &

distribution network

Education

MBA, Ross School of Business , University of Michigan, Ann Arbor, MI 1997-1998

BS, Plant Pathology, Seoul National Univ., Seoul 1982-1988

Kyungnam High School, Pusan, Korea 1979-1981

Key Words

Efficiency, management, responsibility, strategy, risk, risk management, position, portfolio,



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diversification, business volatility, focus, differentiation, customer driven, leadership, performance,

value creation, EVA, ROE, cash flow,

Computer Skills

Excellent skills of MS Word, Excel, and Power Point, Statistics with Excel

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