CURRICULUM VITAE

JOURNEY SO FAR

Expertise in Telecom Domain with deep understanding of Sales, Marketing and Service Delivery.

Selected and part of Special National projects for Idea Cellular like AT Kearney Postpaid Growth, Idea Digital Services.

8 Years of experience in Online sales, New Services Rollout and Marketing strategies

Rated Exceed expectation in all Appraisals

Organization: Idea Cellular Ltd Role: Marketing – BI to CMO Duration : Mar’ 15 - date

1. Driving Key Marketing objectives – AOP, Revenue, Processes, Circle Marketing performance

2. Track, monitor and drive Projects through cross functional interaction with IT/SD/NW

3. Driving New Businesses Initiatives for the company

4. Preparation for Reviews done by Chairman and Leadership teams

Achievements

1. Part of Idea Digital Services project – OTT Services and My Idea APP

2. Part of Idea 4g launch Team from Marketing

3. Part of Idea team for formulating the response towards Net Neutrality debate

Organization: Idea Cellular Ltd Role: Sales Duration : Oct’13 – March’15

1. Driving Postpaid Revenue by taking Specific Initiatives in Retail and Enterprise Segment.

2. Worked closely with AT Kearney Team for designing and implementing Postpaid Initiatives.

3. Handled 4 Channel partners having over 150 sellers.

4. Responsible for Daily Goal setting for sellers and motivating them to achieve these goals.

5. Responsible for sourcing corporate deals.

Achievements

4. Awarded Selling Star - Top TSM in Idea Mumbai Circle.

5. Only TSM to cross 300 High Rental plan Sales (>= Rs 899) – in over a year’s launch.

6. First TSM in Idea Mumbai to do 2000 Gross Activations in the Month of March’14

Organization: Idea Cellular Ltd Role: Business Analyst to COO Duration : Sept’11- 13

1. Responsible for Driving Business Growth along Four KPI – Rate, Minutes, Subscribers, Revenue.

2. Preparation of comprehensive report indicative of functional KPI trends for top management.

3. Responsible for preparation of Mumbai Circle Budget.

4. Pre Post analysis of product launch to understand consumer uptake and Revenue upliftment.

5. Responsible for benchmarking companies performance externally vis-à-vis its competitors and

internally amongst various circles.

6. Visiting market to understand channel concerns and ensure brand visibility.

Achievements

1. Designed Circle Strategic Business Objectives (CSBO) and Functional SBO’s with help of Balance

Score Card during formation of yearly strategy.

2. Designed a Model for achieving Data Revenue for Idea Cellular ltd (Pan India) in lines with MD’s

PERSONAL DETAILS

Name: Anuj Agarwal

Date of Birth: 29th January, 1987

Current Address: H-204, Sector 135, Noida, Near Greater Noida Expressway

Phone/Mobile: +91-9702004008

E-mail: Anuj2911@gmail.com Education: A Marketing and Sales major from Goa Institute of Management (2010)

EMPLOYMENT HISTORY

Vision for 2016.

3. Built a business case for Mumbai circle Spectrum Auction for 1800 MHZ & 900 MHZ - Presented to

MD of the company.

4. Implemented the strategy of deploying sites to High Traffic areas of Competitors to Garner greater

Market Share by supporting sales and Network.

5. Re-Oriented sectors and expanded sales and distribution network to improve Traffic share.

6. Being a –ve EBITDA circle – Strict monitoring of all Cost items was done and suggestions were made

to the respective functions to cut down costs.

7. Part of National launch team for Cloud setup for Idea, Interviewed senior IT officials of various

SME’s and benchmarked against competitor offerings.

8. Awarded Gemba Kaizen for automation of Daily COO tracker.

Organization: SBI Life Insurance Role: Regional Directors Team Duration : April’10 - Aug’11

1. Assisting the Regional director by keeping a detailed insight of the whole region. Maintaining the entire regions’ database and providing analytical insights to channel heads.

2. Being a part of the Regional Management Committee was involved in setting up regional level incentive schemes.

3. Responsible for extending support to various departments:

Operations: Ensuring closure of Super HNI cases and to keep a tab on undelivered policies

Audit: Ensuring timely closure of Audit reports of branches

IT: Assessing regional needs and mapping and liaising with vendors

Accounts: Restraining extravagant expenditures

Achievements 1. Instrumental in initiating the concept of a comprehensive weekly report, a ready primer for the

Director and Regional Heads, exhaustive in its coverage of all aspects of sales & operations. 2. Coordinated opening of 23 New Branches across metro and rural areas in Financial year 2010 and

2011, through step by step guidance and continuous assistance to Branch in-charge 3. Analyzed the usage of broadband across different size branches and suggested a complete change in

plan accordingly, was able to save on an average Rs. 50,000 per month.

Social Media Marketing and Brand Building Initiatives Online Social Media Marketing Started my own online entrepreneurial venture by creating my own website

(www.WebsiteTask.com) offering content solution service to small and big organisations.

Experienced in Social Media Marketing and Brand Building o Facebook Advertising and brand building o Google AdWords and Bing Promotion o Email Marketing o Good Knowledge of SEO techniques o Press Release Advertising

Successfully sold Digital, Physical goods and services over the past 8 years by implementing internet marketing techniques and by achieving higher search engine rankings.

Goa Institute of management Senior Core Committee member of Event management club (Razzmatazz). Conceptualised several

first time events. Responsible for financial, logistics and negotiations, operations under the club.

Part of the sponsorship team for Wizbiz – Annual Corporate Quiz, organised by GIM. Pitched and converted some major sponsors like Kingfisher, Hyundai Motors.

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2008-2010 PGDM (Marketing) Goa Institute of Management 5.1/8

2004-2008 B.Tech (ECE) Jaypee institute of Information and Technology (Noida)

76%

2004 XIIth C.B.S.E Delhi Public School, R.K.Puram 85.80%

2002 Xth C.B.S.E Apeejay Sheikh Sarai 78.80%

I hereby affirm that the information furnished in this form is true and correct.

SUMMER PROJECT Organization: Plantronics India Ltd. Duration: 2 months Selected in the top 5 projects of the batch.

Objective: Identification of Distribution channels based on Vertical Opportunities Highlights:

1) Identified Major OEM’s and their Major Channel Partners (Up to Tier 3) by visiting a total of 23 companies and identifying Top 6 Verticals to target in the process.

2) Top 10 companies from each vertical was broken according to Management Level and revenue potential in each vertical was calculated

ACADEMIC/ LIVE PROJECTS Market Research for Archer Communication and Goa Broadband Network: Feasibility study of

introduction of `Triple Play Application’ in Hotel Industry.

Industrial Sales project on Aircel’s sales, distribution and promotion pattern

Research project under Funskool India to study reasons behind loss of market share of one of their award winning products.

Studied how major Banks undergo branding exercise and how each builds differentiating unique brand equity.

EXTRA CURRICULAR ACTIVITIES & ACHIEVEMENTS

Played Guitar for over 6 years and won accolades for performances at cultural events and other major stage shows.

An active lawn tennis player having played at state level for the state of Doha, Qatar. Won various mementos and runner up Trophy at Qatar Open.

Have organized many stage shows for cultural events in college including the College Fest, ‘Jive’ as well as outdoor music schools (Sur Noopur and Blue Notes)

ACADEMICS