Cutting Edge Club Project Analytics

Lumsing Technolgy LTD

Elayna Li

2016/7/02

Project Overview:

The Cutting Edge Club is a customer loyalty program created by the Lumsing

global marketing team.

We use our social media channels (Instagram, Facebook) to direct our

followers to register for the Cutting Edge Club. The main social media channel

we use is Instagram. We did giveaways for the Cutting Edge Club launch

project from June 15th-June 29th at Lumsing_official on instagram. Our project

was simple: if the participants provided the correct information, they got a

chance to win a Lumsing prize pack and a free product each month through the

Cutting Edge Club.

Main Targets:

1. Attract the maximum amount people to register for the Cutting Edge Club.

2. Increase followers on our social media channels.

3. Boost brand popularity

Final Results:

·Special made landing page

·Website traffic analysis

Monthly Audience Overview （June）

Audience Overview from June 15th-June 29th

•During the Cutting Edge Club campaign, we had a total of 23976 page views

on our website. During the campaign the average number of page visits per day

was 1599. Normally our page is visited 238 times per day. This was a 571%

increase during the 15 days of the campaign.

·Registration Details

Lumsing has had this customer loyalty program since 2014. The total number

of new users registered from 2014 and 2015 was 1274. From this 15 day launch

campaign, we gained 3004 new members. This was an increase of 135% over

the numbers of the last 2 years.

·Instagram analysis

· New followers on Instagram 2379

· Likes on Lumsing’s profile posts 1677

· Comments on Lumsing’s Profile posts 724

· Tagged people under the comments 2172

· Total Likes on Lumsing’s partner posts 347635

· Total Comments on Lumsing’s Partners post 3375

June 15th

July 2nd

·Facebook analysis

· Likes on Lumsing’s profile posts 632

· Comments on Lumsing’s Profile posts 101

· Shares on Lumsing’s Profile 197

·YouTube analysis

·Views on Cutting Edge Club’s Video 1782

· Likes on this video 18

Page Interaction:

·Instagram examples

134 likes and 49 Comments

93 Likes and 89 Comments

22969 Likes and 183 Comments 29658 Likes and 117 Comments

180 beautiful photos uploaded on Instagram with the hashtag #Cuttingedgeclub

Out of 1622 posts, we made the top post for #batteryproblems

We also received a very special “thank you” message from the winner.

·Facebook examples

18000 Views and 20 Shares

195 Likes and 10 Comments

·Top technology media post

http://www.androidguys.com/2016/06/22/join-lumsings-cutting-edge-club-to-g

et-any-product-you-want-absolutely-free/

Conclusion:

The total amount that we spent on Instagram was $7865. We partnered with 17

media influencers and posted a total of 51 pieces of content. During Cutting

Edge Club Project, we had 3003 potential clients registered from all over the

world with their professional Amazon reviewer account information. They will

be our email marketing target clients under our CRM database.

·ROI:

·Acquisition cost per subscribers: $2.6

·Acquisition cost per followers: $3.3

·Engagement cost per Likes: $0.02

·Engagement cost per Comments: $1.9

·Comments rate increase on Instagram: 1900%

This project not only benefited our social media sites, but also gave us valuable

information we can use to analyze our clients better. We can use this

information to define our user pool and target our future customers better.