PART 1 – Productive Remote Work Environment

Setting yourself up to work remotely is important to your overall productivity. Here are my recommendations for your word space, desk, hardware and software.

For communication:

Video conferencing: or

Screen Capture Recording:

Project Management: , Trello

For Outreach:

– Livestream to Facebook Live.

CRM -

CUSTOMIZE STAGE Course 1 – Marketing II

Home Studio Gear:

Dueling Screens – The ultimate battle weapon!

Headset: Logitech USB $70 approx. (Headphones and microphone)

Microphone: , Filter, Mic Stand

Pen Tablet: Screen markup. .

Stand-up Desk (Adjustable)

Lighting –

Mouse Pad

Project Management Board

Content Creation & Productivity:

Microsoft Suite

Browsers – Chrome, Edge, Firefox (Test Safari on employees’ laptop.)

Video: Vimeo & Youtube

– Inexpensive Programmers

– Templates

Photos: & 123RF.

– Managing DNS

Stripe & Paypal – Online payments

Adobe Suite – Photoshop, , Illustrator, Acrobat DC

Wordpress: , , Astra Pro, ,

Hosting –

Amazon – For everything else.

PART 2 – How to Increase Inbound Inquiries

In order to create more inbound/lead inquiries please follow this step-by-step formula. Step 1 – Start off by considering what is the structure of your offer.

• • • • • • • •

Step 2 – Is there any incentives, limitations or additional factors to your offer.

• • • • ?

Step 3 – Create a “high-converting” landing page. A powerful landing page that converts is one of the most critical aspects of any lead gen campaign. In most cases, send your paid traffic to a dedicated landing page NOT your homepage. Here are some rules to create a powerful landing page.

a. Use an attention-grabbing headline. Some examples of hypnotic headline words: announcing, astonishing, at last, exciting, exclusive, fantastic, fascinating, first, free, guaranteed, incredible, initial, improved, love, limited offer,

powerful, phenomenal, revealing, revolutionary, special, successful, super, time-sensitive, unique, urgent, wonderful, you, breakthrough, introducing, new, how-to b. Do not include links in order to reduce distraction. c. Try to ensure that your that is irresistible. d. Clear and immediate that is "above the fold” using a RED button or embed the form in the prime real estate section (top) of the page. e. is . Make sure that your ad is focused on the benefit and try to say it in as few words as possible. g. Create to: About Us, Contact Us, Privacy Policy. (Increases your Adwords quality score) make sure that each of these links opens a new webpage so that the original landing page remains open, i.e.: target="_blank" is the .html code for this instance. h. your landing pages. Set up at least two different landing pages so that you can test and determine which landing page converts better. i. Use testimonials and/or award icons on your page to build trust.

Step 4 – Send your landing page to a few colleagues for comments and constructive feedback.

Step 5 – Consider your best .

FREE Traffic

• : Hard to do but there is usually a long-term ROI. • : If you can create a following then go for it. • : Very popular and excellent way to build a reputation.

PAID Traffic

, aka those things on the side of the page your ad blocker erases

like Google AdWords or Bing Ads

, the sponsored content that appears in your Twitter, Instagram, and Facebook feeds or before the YouTube video you clicked on

— a type of content marketing that looks like an article on a website or even in a print mag but is a piece of content marketing for a brand.

, where a social media influencer promotes your product or brand for their audience

Step 6 – Setup audiences in Facebook.

5 Simple Steps to Create a Facebook Retargeting Campaign

i. Log in to your Facebook Ads Manager and select Audiences. ... ii. Click on Create Audience and select Custom Audiences. ... iii. Select Website Traffic. ...

iv. Select your target audience from the dropdown menu. ... v. Get your pixel code and place it on your website

PART 3 – Effective Video Marketing

1.

Hi, my name is ______________________thank you for investing your time to learn _______________________________________________(name of course.)

In this video I’ll be talking about .

2. (If you’re comfortable, this can come before introducing yourself.)

Questions are a very powerful way to engage the mind . Think of a question that would cover your topic while capturing curiosity and interest. Generally, you will only need one question, and unlike a live presentation, you do not need to say, “thank you”.

E.g. “Why do most people underestimate the value of good copywriting skills?”

What is your opening question?

?

3. /

This is your opportunity to introduce what you believe to be the viewer’s biggest problem. The viewer does not often know that they even have a problem, so it is up to you to verbalize it clearly. Then offer up your solution which is the remaining content of the video.

E.g. One of the biggest challenges that online businesses have with their SEO strategies is that they do not know how to do effective targeted keyword research. By using powerful software like Market Samurai, you can find keyword

phrases that are; highly searched, low in competition and as a result will rank high in a Google Search Engine results page.

Problem:

Solution:

4. How To’s

A good effective learning video contains 3 or 4 key learning points in the form of “how-to’s.” Make sure that you not only give great “how-to” information but that you clearly explain the benefit if learned and implemented.

Think of “how to’s” like this: What it is? What does it do? How does it work? How do I do it?

Think of key benefits like this: What will my result be? What problem does it solve? What will I get if I do it? Where will I end up? What’s the outcome?

Begin by creating 3 sample learning points for your video;

i.

ii.

iii.

5. and

Is important to summarize the content of your video and then create a call to action. Whatever you want the viewer to do you should simply tell them what to do.

“Thank you for spending time discussing .

Make an offer: Think of what you want them to “buy into” and create your offer.

Here are the main elements of a good “brain-dead” offer.

Deal: What is the main product or service and what is the “retail-price?”

Bonus: Pile on the value by including other products and services.

Limitation: Put a time or quantity limitation on the deal.

Guarantee: Reverse the risk.

Call to Action: Whatever you want them to do i.e.: fill out a form, click the button to buy or pick up the phone and call, you must state it clearly with a “command-mode” (friendly power) voice.

PART 4 – The Key Ingredient to Effective CRM

Segmenting & Follow Up

While you could do 1-size fits all emails, it’s far more effective to segment your audience into appropriate categories.

This is usually accomplished with Tags.

There are 3 main types of tag categories:

1. Status – Where is each contact within a marketing funnel?

2. Profile – Demographics, geographics, preferences, ratings.

3. History – What have the done with us?

Setting up tags:

1. Decide on what information is relevant that you can act upon.

2. Build your web form using radio selections, checkboxes and dropdown lists.

3. Add the corresponding tags to each element choice.

4. Create benchmarks or goals for each tag applied.