customer service is everyone’s job: empowering the organisation—case study: tafe nsw (relate...

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Page 1: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

#RelateLive

Page 2: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

Brendon WalkerTAFE NSW Manager, Online Engagement

Page 3: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“That’s not my job” - You know exactly who

Page 4: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

Let me tell you a story about a Manager…and it wasn’t his job

Page 5: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

I used to work to in an Ambulance Control Centre. All 000 calls and ambulance dispatch happens from here.

It was a pretty busy place.

Page 6: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

Sometimes, a call taker might need assistance from a clinician. Especially when medical scripting didn’t go to plan.

It was winter. Everyone was busy. The manager walks in to check the rosters.

Page 7: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

There was an elderly lady on a call. Her husband couldn’t breath.

The call taker did her best to coach the lady on placing her husband into the recovery position.

Page 8: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

But she was old and frail. She didn’t have the physical strength to position her husband into the recovery position.

The situation was hopeless.

Page 9: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“Oh god…his lips are turning blue”

The ambulance was still 5 minutes away…

Page 10: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“Please hurry…he’s not breathing”

The call taker tried to signal help from any clinician in the room. All were busy, except for one.

But frontline operations were no longer his job. He was busy.

And so the manager finished checking his rosters, then left the room.

Because helping on that call was not his job.

Page 11: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

55 years of love, marriage, laughter, tears, family, joy…

All hanging in the balance.

But it wasn’t his job.

Page 12: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“It’s not my job”

The ambulance didn’t make it there in time.

And a life faded away.

Page 13: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

Let’s take a step back

This story is true…to a point.

Page 14: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

There was an elderly lady on a call. Her husband couldn’t breath.

The call taker did her best to coach the lady on placing her husband into the recovery position.

Page 15: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

Sometimes, a call taker might need assistance from a clinician. Especially when medical scripting didn’t go to plan.

It was winter. Everyone was busy. The manager walks in to check the rosters.

The manager could SEE that it was busy. He could HEAR that it was busy. He was AWARE people could be under a lot of stress.

He NOTICED a colleague trying to get some help.

So he went over to help.

Page 16: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

The manager takes over the call and asks the lady exactly where her husband is. At the same time he notices a history of breathing problems in the call takers notes.

As a former clinician, he knows what a typical home of a patient with a respiratory condition looks like.

The lady responded…

“He’s in his chair”.

Page 17: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

And the manager said…

“Is it one of those recliners with the remote control”?

And she said “yes’!

Page 18: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“Oh god…his lips are turning blue”

So the manager asked the lady to recline that chair all the way back as far as it would go so her husband would be laying flat.

And once he was laying flat, he was able to talk her through placing her husband into the recovery position, which the lady was now able to do.

Page 19: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“He’s breathing oh thank you…he’s breathing”

Page 20: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“It’s not my job” And it didn’t matter that it wasn’t his job. Because everything that was important to that person was of utmost priority. It wasn’t that managers job to help one of their team who was struggling to help someone else. And it wasn’t his job to save that man’s life. Perhaps you’ll never come across a situation

like this in your workplace, but the attitude of caring is universal.

Customer Service, specifically Customer CARE is everyones job.

Page 21: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

What is important to a customer at the time of their call or message, may not be important to you. But it’s important to them. Helping your customers should be the top priority of every person in an organisation or business. We all have a role to play.

It doesn’t matter if you’re customer facing or not. Just help. We, as people, have no idea about what challenges other people are facing. So when a customer reaches out for you to help…give them one less thing to worry about. And help.

Page 22: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

No-one said changing the service attitude and culture of an organisation would be easy.

But you have to at least start. And that journey starts with you.

Take the first step and BE the change you want to see.

Page 23: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

“a journey of a thousand miles begins with a single step”

- Laozi

Page 24: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)

Key TakeawaysFour-Up

Begin Customer service excellence won’t happens unless someone actually starts doing it.1

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Lead Be the example you want to see. Forget what it is you’re doing for a minute, and help out.

Encourage Others may tell you that it’s none of your business. It IS your business. It’s EVERYONE’s business. Own it!

Perspective Everyone has a different experience. Don’t assume you know what’s going on in someone’s life. Just help! Give them one less thing to worry about.

Page 25: Customer service is everyone’s job: empowering the organisation—Case Study: TAFE NSW (Relate Live Sydney)