DAT

ASH

EET

1

CUSTOMER ANALYTICS PRODUCT SUITE

For businesses, big data and advanced analytics can offer winning insights. Leveraging such insights can drive product innovation; track and improve the impact of product launches in real time; develop nuanced customer insights; design more effective pricing decisions; increase revenue; and collaborate better for organizational success.

Capillary’s Customer Analytics suite helps retailers segment customers based on demographics, purchase affinity, and purchase preferences to predict customer shopping and interaction patterns. By effectively analyzing customer data, marketers can plan and execute targeted campaigns, personalize shopper experiences, and witness higher campaign performance. Our retail insights and predictive capabilities help you build a business of the future.

OUR KEY DIFFERENTIATORS

ANALYTICS FOR GROWTH AND CUSTOMER DELIGHT

• ROI based analytics methodology

• Extensive big data and statistical proficiency

• Robust back end that handles millions of transactions and thousands of SKUs

• Full stack solution – complementary products and easy flow of information and intelligence

• Multi-vertical expertise

• Design and benchmarking of retail best practices

Higher ROI and SalesGrowth

• Discover opportunities of growth hidden in your data

• Enjoy higher ROI from customer engagement and loyalty initiatives

• Implement segmented campaigns to reduce marketing costs

Personalized experiences everywhere

• In-and-out of store, online and offline

• Recommend products, rewards, and offers to shoppers

• Increase customer base and reactivate lapsed customers with targeted and relevant campaigns

Smarter businessdecisions

• Identify and act on business opportunities – what products to launch, which region to expand reach

• Determine the right channel for campaigns

• Identify customer needs and instantly act on them

Design and Benchmark

• Maturity planning to grow your CRM and Loyalty programs

• Benchmark campaign, program, product, category, or seasonal performance

• Analyze competitors and your industry to discover best practices

KEY BENEFITS

CUSTOMER ANALYTICS

CustomerSegmentation

CampaignRecommendations

PropensityModeling

IntelligentCouponing

A COMPREHENSIVE CUSTOMER ANALYTICS SOLUTION

• Classify customers on the basis of demographics and purchase behavior

• Customize reports and apply filters such as zones, stores, loyalty tiers, etc.

• Create heat maps, graphs, and charts

• Obtain segment level KPIs and dashboards such as Sales, CRM, Store Leader boards

• Generate individualized coupons to increase response rates

• Engage the right customer with the right offer on the right product through the right channel at the right time

• Deploy bounce back coupons at the store to increase basket size or arrest attrition

CUSTOMER SEGMENTATION INTELLIGENT COUPONING

• Deploy individualized campaigns at the scale of millions of shopper lifecycles

• Run targeted and personalized campaigns only on channels that are relevant to your customer, reducing marketing costs

• Create segmented lists, save as sticky lists, and use for easy follow-up engagements

• Create models that predict customer behavior and affinities

• Launch new products or offers to the highest affinity customer group

• Boost transactions by offering relevant cross-sell and upsell to shoppers

• Leverage Predictive Analytics to enhance marketing performance and ROI

CAMPAIGN RECOMMENDATIONS PROPENSITY MODELING

For More InformationTalk to an omni-channelexpert today. Send ane-mail to: info@capillarytech.com

Corporate Headquarters25-01, OCBC Center, Chulia StreetSingapore – 049513Phone: +65 31576448www.capillarytech.com

Global OfficesIndia +91 80 49074600Singapore +65 31576448Dubai +971-55-6207668

Capillary provides OmniChannel Engagement and Commerce solutions that help consumer brands increase customer reach, engagement, and sales. The solution suite includes CRM, Customer Analytics, Marketing Cloud, MartJack ECommerce Platform, and O2O Commerce. Capillary connects 150 million consumers and enables 20,000+ stores and 250+ enterprise e-commerce implementations globally. Leading brands such as Unilever, Walmart, Puma, Calvin Klein, Redtag, Pizza Hut, Lulu, and KFC trust Capillary. Founded in 2008, Capillary is backed by Warburg Pincus, Sequoia Capital, Qualcomm Ventures, Norwest Venture Partners, and American Express Ventures. For more information, visit www.capillarytech.com