Curriculum Vita Last Name: Pichler First Name: Bernd Chinese Name: 彼夕乐 （BiXiLe） Education: Dipl.-Kfm.univ., Exec.MBA (GSBA Z) Date of Birth: 19.03.1967 Place of Birth: Sobernheim/Rheinland-Pfalz/Germany Parents: Father Rudi (Officer, retired; Mother Margareta

Administrative employee, retired) Address: Chao Yang Gong Yuan Xi Li Nan Qu 15, C10-0815, P.R.China Phone: +8613910288170 E-mail: Bernd_Pichler@web.de Marital Status: Divorced since 09/2012

3 Children (Jacques 22 studying in Germany, Larissa 20 studying in Germany, Maurice 15 in School in Duesseldorf/Germany)

Education: 1986 Abitur in Heinsberg/NRW 1988-1992 Studies at the University of the Armed Forces in Hamburg: Economics &

Management (Diplom-Kaufmann univ.); Thesis: A Conception to the target-optimal combination of Management Accounting and Management Support System for Decision Support (Top Mark 1.0, German Mark system)

1995-1998 Part-time Executive Master of Business Administration at the GSBA Zurich (Scholarship); Thesis with Prof.Wong, Berkeley University, San Francisco: Evolving into the future – Decentralisation at Volkswagen AG exemplified by the Business Unit „Services“; proposed for the Best Thesis Award (Grade A+/1.0)

Since 1999 Start of DBA Doctor father: Prof.Dr.Dipl.-Ing. H.-H.Hinterhuber, University of Innsbruck/Austria; Working title: The Transition of successful Economic Leadership-Concepts into other social Institutions for developing a Leadership-Controlling (Nearly finished, but due to stay in England and China paused -Preferred to study Chinese instead. Intention to finish before 2015)

Employment History: Officer in the German Forces (1986-1998) 1986-1988 Education Army Logistics-Officer 1988 Ranger Training at the Airborne Army School Bavaria (Einzelkaempfer) July 1992 Commando-Training with Former French "legion l étranger" 1992-1993 Education Logistics-Officer at NATO (AWACS Geilenkirchen) 1994 Education Logistics-Officer Airforce 1995-1996 Logistics-Officer at the Fighter Squadron 49 in Fürstenfeldbruck/Munich 1996-1998 Instructor and Inspection-Leader at the Airforce Officers Academy in

Fürstenfeldbruck June 1998 Voluntary leave from the German Federal Armed Forces (End of the

12-year contract) Career in Volkswagen AG (1998-today) July 1998 Entry at Volkswagen AG, Wolfsburg, in FCG Financial Accounting, Team

Volumes and Stocks (Volumenplanung) June 2001 Team-Leader Team Volumes and Stocks May 2001 Member of the VW Group Talents Pool March 2003 Appointment as member of management (Paid outside Tariff) at VW AG

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08/2003-08/2005 Promotion into the role of Group Financial Controller in the VW Group UK Ltd., the VW importer in UK (VW, VWCV, SEAT, Skoda and AUDI).

09/2005-03/2010 Director Sales Finance and Sales Controlling in SAIC-VW Sales Company Ltd., Shanghai, P.R.China (Skoda and VW brand)

Since 2007 Deputising for the Vice President & Executive Director Volkswagen Brand SAIC-Volkswagen Sales Co., Ltd.

October 2007 Appointment as “Fuehrungskraft im Oberen Management” des VW-Konzerns (Member of Upper Management Circle of the VW Concern)

02/2010-02/2011 Chair of the Workgroup Automotive and Automotive Components of the European Chamber of Commerce in Shanghai, P.R.China (Due to move to Beijing ceased)

04/2010-06/2011 Managing Director Commercial of Volkswagen (China) Import Co.,Ltd, (VICo) Beijing, P.R.China

07/2011-03/2012 Managing Director Brand Volkswagen, Volkswagen Group (China) Import Co.Ltd (VGIC) and CFO of VGIC, Beijing, P.R.China

04/2012- 11/2012 Chief Financial Officer, Volkswagen Group (China) Import Co.Ltd (VGIC), Beijing, P.R.China

From 12/2012 National Sales Director, VW brand, in SAIC-VW Sales Company Ltd., Shanghai, P.R.China (Skoda and VW brand)

Publications: November 2002 Article in the magazine ' Controlling ' together with Mr.Wolfgang Schneider

with the title: The Application of Controlling oriented management information systems at Volkswagen

March 2004 Reader contribution in the book: Competitiveness and ethics, published by Prof.Dr.Ralph Berndt with the title: Leadership Controlling ensures lasting corporate success

October 2007 Reader contribution in the book: Competitive Strategies with Focus on China, published by Prof.Dr.Ralph Berndt with the article: Future Challenges with of the CFO in China.

October 2007 Article in Shanghai Business Review 10/2007 “Five Future Challenges for China CFO’s”

March 2008 Start of the project “Controlling-in-China”, non-commercial initiative with WHU Vallendar and Tongji-University to promote Controller education in China

May 2010 [Zeitschrift fuer Controlling & Management ZfCM] a) Interview-Beitrag für das Heft 5/2010 b) Participation in Schaeffer, Utz et al, ZfCM Performance measurement in Chinesischen Tochterunternehmen, p.311-315

September 2012 Sales Performance Steering in Automotive Business, planned in Controller Magazin Special 09/2012, p.14/15, co-authored with A.Malcherek

Awards: Winner of the Ideas-Championship 02/1990 of the “Industriemagazin”

(Initiating a VOLKSWAGEN and GSBA scholarship) Honoured by the German Federal Armed Forces by the honour cross in silver

For Exemplary Fulfilment of the Soldiers Duties Honoured by the US Army with the Army Commendation Medal for Exemplary

Services for the USA ‘Best Professional Reader’s Article Award’ of the GSBA Zurich for the article: Future Challenges of the CFO in China. Language Skills: Mother tongue German; Fluent in English; Advanced in Spanish, French;

Chinese-Mandarin Intermediate Speaking and Reading

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Computer Skills: SAP Administrator, MS Office, Web/Html Programming, Oracle Financial

Analyzer Hobbies: Triathlon (Finisher of ironman China 20/04/08), Marathon (30 started and

completed, PB 2:58), Playing Drums, Soccer, Badmington Work experience: Finance related: In Volkswagen Controlling: - Coordination and Reporting of Volumes by Model, Factory and Country worldwide - Evaluation of program changes by Contribution Margin, Remanent Cost and Mix Effects - Performing Model-, Country-, Customer Mix Analysis - Preparing Budget, Midterm and Longterm Planning as well as Forecast - Bookkeeping of the Company car Pool of VW AG - Establishing a Volume-Register Comparison of Pre-Production Planning versus Actual and

Plan Volumes as a Oracle OLAP Analyzer Solution - Preparing Decision Support Documents for the BOD and BOM of VW AG In Volkswagen Group UK: - Controlling of five Group Brands (SEAT, Skoda, VW PC, VW CV, AUDI) - Performing Business Cases - Managing External Audits and Internal Audits - Managing Bentley Consolidation as 100% Daughter Company - Impairment and Conversion of Debt into Equity - Refinancing at External Money Market up to 250m GBP daily - Preparing Budget, Midterm and Longterm Planning as well as Forecast for 5 Brands including

Overhead Allocation and Consolidation - Maintain a documented system of accounting policies and procedures - Oversee the operations of the accounting department, including the design of an organizational

structure adequate for achieving the department's goals and objectives - Oversee the accounting operations of subsidiary corporations, especially their control systems,

transaction-processing operations, and policies and procedures - Ensure that accounts payable are paid in a timely manner, all reasonable discounts are taken on

accounts payable and accounts receivable are collected promptly - Process payroll in a timely manner - Ensure that periodic bank reconciliations are completed and required debt payments are made

on a timely basis - Maintain the chart of accounts, an orderly accounting filing system and a system of controls

over accounting transactions - Issue timely and complete financial statements - Coordinate the preparation of the corporate annual report - Recommend benchmarks against which to measure the performance of company operations - Calculate and issue financial and operating metrics - Calculate variances from the budget and report significant issues to management - Provide for a system of management cost reports - Provide financial analyses as needed, in particular for capital investments, pricing decisions,

and contract negotiations - Comply with local, state, and federal government reporting requirements and tax filings In Shanghai Volkswagen: Operating in a Chinese (60%) – German (40%) Joint Venture and in Volkswagen Group Import Company (WFOE) - Accompanying growth from 250’000 Unit Sales VW brand to over 800’000 Units sales of

Skoda and VW brand

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- Establishing an new brand from financially from scratch including Model profitability, Dealer Viability in terms of Business case based on Margin/Bonus-System Creation

- Creating an entirely new Reporting System - Managing a Trade Acceptance program with 150mEuro magnitude in financially turbulent

times (2005-2008) - Providing leadership in the development for the continuous evaluation of short and long-term

strategic financial objectives like ROS, ROI and Margin Improvement - Ensure credibility of Finance department by providing timely and accurate analysis of budgets,

financial trends and forecasts - Developing, implementing, and maintaining a comprehensive cost system - Directing and overseeing all aspects of the Finance & Accounting functions of the organization - Evaluating and advising on the impact of long range planning, introduction of new programs/

strategies and regulatory action - Establish and maintain strong relationships with senior executives so as to identify their needs

and seek full range of business solutions - Provide executive management with advice on the financial implications of business activities - Manage processes for financial forecasting, budgets and consolidation and reporting to the

Company - Provide recommendations to strategically enhance financial performance and business

opportunities - Ensure that effective internal controls are in place and ensure compliance with PRC-GAAP,

IAS and applicable federal, state and local regulatory laws and rules for financial and tax reporting

- Evaluating Effectiveness of Sales Support and Regional Marketing Campaigns - Achieved five consecutive years to deliver target result - Developing the standard setting Sales Performance Steering down to Regional Targets - Deputising for the Managing Director (In SVW) General Management and Sales related: In Volkswagen Import Company and Volkswagen Group Import Company (together with Chinese Managing Director Partner) - Managing Network, Aftersales, Sales, Marketing, HR, Finance, IT, Customer Satisfaction,

Wholesales and Logistic, Strategy and Sales Steering Department in all relevant topics - Developing new Margin/Bonus System which helped to improve Sales satisfaction from rank

38 to 2, Aftersales Satisfaction from 4 to 1 - Initiated the company "100K Strategy" to go from a 20K unit sales company to a 100K

premium car brand in China - From 2009YE to 2011YE, sales increase 283%(total market share from 0.2% to 0.46%) - Increased 300% with ROS of 5.1%, PBT increase 1000% - Repositioning of Phaeton GP3 and delivered 6600 AaK in 2011 - Managing Responsibility of 5 billion Euro Turnover, including 100m Euro Spareparts and

Accessories - Increased Sales of VW Brand Import cars by 289% (from 20000 to 57800) in same period - Managed to onboard staff increase by 349% (255 from 73) including Assessment Center and

Pre-Interviews and lowering fluctuation rate from 20% to 7% - Selecting and Opening of 58 additional dealerships (from 49 to 108) based on own strategic

partnership Investor strategy - Conducting more than twenty Model and Derivative launches including the World launch of

Phaeton - Developing sales plans, incentive programs and marketing campaigns as well as sales channel

selection - Closely monitor stock levels at all stages and ensure sufficient and adequate supply based on

stock depth targets

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- Perform long-term product planning including mix-optimization, product feature definition, option and accessories packages with adequate target price positioning including negotiations with corporate finance departments

- Setting up and overlooking fleet sales and Used Car Programs’ development - Initiating Staff loyalty programs in Importer and dealerships - Migrating from Single-brand into the set up of Volkswagen Group Import Co.Ltd, a National

Sales Company with multiple brands (VW PC, VW CV, SEAT, Bentley, Lamborghini, Skoda) - Managing the biggest sales of Phaeton, Touareg and Scirocco Model worldwide - Initiated restructuring and process orientation to railroad growth - Developing staff into higher positions including Personal development Plan, KPI and MbO - Member of various Steering Committees (Bentley Integration, Go25 Financial Services, CRM

Integration, DMS upgrade, ASEAN Executive Committee) - Leading pilot program of Increasing turnover per customer to an increase of profits versus

budget (in 2011 2.7b RMB increase!) Final statement: I highly appreciate attentiveness; reliability and trust, which I myself have embodied all my live. Leading people towards demanding targets in a fair way by being creative, systematic, efficient and passionate is my vocation, no matter which country, language or industry. You may ask my former and current colleagues, bosses and staff members to prove the aforementioned. I recommend an internet search on Baidu.com on my Chinese Name. Beijing, Thursday, 18 April 2013