curating your connections
DESCRIPTION
Presentation I gave at Museumnext in Edinburgh on 26 May 2011.TRANSCRIPT
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s
Curating your connections
@stevebridger
26 May 2011 - Edinburgh
#MuseumNext
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I help charities trust more of their own people to build relationships
online that create value, and which support collaboration &
philanthropy
g
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while you were sleeping...
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An evolution from ‘just add social media’... to ‘we have a strategy’... to ‘we are a social organisation’
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A curator thinks about how precious these ‘memory traces’ are and how important it is to be prepared to create new positive memories
exhibits as social objects
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"Technology is the campfire around which we tell our stories" Laurie Anderson
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s“...ordinary conversation became quite audible to my ears.”
Grow bigger ears
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your brand
influencers
friendsE
FH
marketers’ roles will evolve a bit from broadcasters to
aggregators
connect employees to supporters - shared
narratives
Think of these as walls you can step
over
i often inhabit this space
marketing
conversations
around
‘exhibits’?
employees
I
I
your organisation
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encourage staff to speak for your
organisation ‘in public’
end users / supporters
trust the hiring decisionthe challenge is to ‘socialise’ staff without generating chaos
the digital capability that comes online needs to be rolled into the brand
H
E FJ
GK LC M
I N
people
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G
I
E
beneficiary / service usercampaigner
volunteer donor / fundraiser
but charities are structured for ‘transactional’ relationships,
not for participation & conversations
pressure to grow finances & programmes K
visitor?
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behaviours established inside the workplace? ...and now outside
social media (1987)?
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The web of ‘flow’ and ‘instant’ campaigns
The web of ‘pages’ and top-down campaigns
We need to reach out to people in a way that isn’t just marketing
Social media is about long term engagement... you won't win by dipping in and out.
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‘in the moment’
“people will forget what you said; people will forget what you did, but people will never forget how you made them feel.” - maya angelou
Make the experience better when shared
visceral
(stuff that ‘tingles’)
we usually park best stories
for future use
j
we’re wired for stories
much of the value in
SOCIAL MEDIA stems
from its immediacy and
the ability of staff to
report & share what
they are experiencing
right in front of them(to fuel action)
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• The following for making their Flickr photos available through a Creative Commons license:
• http://www.flickr.com/photos/martinrp/323100499/• http://www.flickr.com/photos/loungerie/4112350172/• http://www.flickr.com/photos/anuntrainedeye/2106485881/• http://www.flickr.com/photos/cinocino/2610592520/• http://www.flickr.com/photos/krypto/3321950347/• http://www.flickr.com/photos/krypto/3322766720/• Kevin & Amanda for some of the fonts• David Armano & Dave Gray for always sharing
Credits & stuff
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Thanks for listening...
“we build too many walls and not enough bridges” Isaac Newton
@stevebridgerBuilder of Bridges