cultures differ in attentional focus 1 :

1
Cultures differ in attentional focus 1 : -Independent, Western cultures focus on central objects -Interdependent, Eastern cultures focus on surroundings -East Asians detect expanding visual changes better than Americans, but detect shrinking changes worse 2 Turkish culture shares Eastern and Western influences: -Compared to Americans, Turks should have more similarities to East Asians, i.e. wider breadth of attention Do cultural differences in attentional focus extend to differences in visual interference at far distances? -Tested with modified Eriksen Flanker Task 3 -Manipulated distance between target and flanker -Prediction: Turks will be more susceptible than Americans to interference at far distances Cultural differences in accuracy Near Incompatible trials are unique Manipulation of flanker distance No cultural differences in RT distribution Motivation and prediction Differences in speed-accuracy curves American and Turkish subjects Cultural Differences in Flanker Task Interference Peter Millar 1 , Berna Uzundag 2 , Aysecan Boduroglu 3 , Angela Gutchess 1 , & Robert Sekuler 1 1 Brandeis University, Waltham, MA, USA 2 Koc University, Istanbul, Turkey 3 Bogazici University, Istanbul, Turkey N 35 Americans 41 Turks Tested at Brandeis Univ. Bogazici Univ. Mean age 18.6 (3.2) 20.7 (2.7) p <.01 Processing Speed 79.5 (16.8) 77.1 (15.8) p =.50 Operation Span 46.7 (15.6) 52.7 (13.6) p =.09 Median Simple RT 267 ms (29) 297 ms (25) p < .01 Median Choice RT 419 ms (52) 492 ms (67) p < .01 100 Control trials 50 Far Compatible trials 50 Far Incompatible trials 50 Near Incompatible trials 50 Near Compatible trials [1] Varnum, M. E. W., Grossmann, I., Kitayama, S., & Nisbett, R. E. (2010). The origin of cultural differences in cognition: The social orientation hypothesis. Current Directions in Psychological Science, 19 (1), 9–13. [2] Boduroglu, A., Shah, P., & Nisbett, R.E. (2009). Cultural differences in allocation of attention in visual information processing. Journal of Cross Cultural Psychology, 40 (3), 349-360. [3] Eriksen, B.A. & Eriksen, C.W. (1974). Effects of noise letters upon identification of a target letter in a nonsearch task. Perception & Psychophysics, 16 (1), 143-149. [4] Boduroglu, A., Lan, X., & Shah, P. (2008). Cultural differences in functional field of view. Paper presented at the Annual Meeting of the Psychonomics Society. Priorities differ between Americans and Turks: -Speed-accuracy curves suggest that on Near Incompatible trials, Americans need more time after stimulus presentation than Turks to respond accurately -According to RT distribution, Americans are not slowing down to improve accuracy -Compared to Turks, Americans may prioritize speed over accuracy, despite difficulty Why are Near Incompatible trials more difficult for Americans than Turks? 1) Americans may mistake incompatible flankers for targets at near distances: -In errors on Useful Field of View task, Americans are more likely to confuse neighboring positions, whereas East Asians make more random errors 4 2) Americans may treat near letters as multiple items, while Turks group them as a gestalt: Culture x Compatibility interaction, p < .02: -Americans’ accuracy more impacted by incompatible trials than Turks’ -Difference driven by Near Incompatible trials (p < .03) What is happening in Near Incompatible condition? -Turks are more accurate, but no slower, than Americans -Inconsistent with Speed-Accuracy Trade-off -We produced speed-accuracy curves to explore how accuracy rates change as a function of RT: No main effect or interactions of Culture (all ps > .25) No cultural difference in RT for any trial type (all ps > .50) Failing to find the expected cultural difference in RT, we analyzed accuracy rates between cultures: This research was supported in part by a National Science Foundation grant (BCS-1147707) awarded to A.G. and by a GEBİP TUBA grant awarded to A.B. Contact: [email protected] 1400 ms 1850 ms 1500 ms 1650 ms 3850 ms 0.5° 1.5° 11.0° 7.0° Americans exhibit steeper speed-accuracy slope than Turks in Near Incompatible trials (above), but not in other trial types (below) * * * p < .05

Upload: vina

Post on 20-Mar-2016

39 views

Category:

Documents


2 download

DESCRIPTION

Cultural Differences in Flanker Task Interference Peter Millar 1 , Berna Uzundag 2 , Aysecan Boduroglu 3 , Angela Gutchess 1 , & Robert Sekuler 1 1 Brandeis University, Waltham, MA, USA 2 Koc University, Istanbul, Turkey 3 Bogazici University, Istanbul, Turkey. - PowerPoint PPT Presentation

TRANSCRIPT

Page 1: Cultures differ in attentional focus 1 :

Cultures differ in attentional focus1: -Independent, Western cultures focus on central objects -Interdependent, Eastern cultures focus on surroundings -East Asians detect expanding visual changes better than Americans, but detect shrinking changes worse2

Turkish culture shares Eastern and Western influences: -Compared to Americans, Turks should have more similarities to East Asians, i.e. wider breadth of attentionDo cultural differences in attentional focus extend to differences in visual interference at far distances? -Tested with modified Eriksen Flanker Task3

-Manipulated distance between target and flanker -Prediction: Turks will be more susceptible than Americans to interference at far distances

Cultural differences in accuracy

Near Incompatible trials are unique

Manipulation of flanker distance

No cultural differences in RT distributionMotivation and prediction Differences in speed-accuracy curves

American and Turkish subjects

Cultural Differences in Flanker Task Interference

Peter Millar1, Berna Uzundag2, Aysecan Boduroglu3, Angela Gutchess1, & Robert Sekuler1

1Brandeis University, Waltham, MA, USA2Koc University, Istanbul, Turkey

3Bogazici University, Istanbul, Turkey

N 35 Americans 41 TurksTested at Brandeis Univ. Bogazici Univ.Mean age 18.6 (3.2) 20.7 (2.7) p <.01Processing Speed 79.5 (16.8) 77.1 (15.8) p =.50Operation Span 46.7 (15.6) 52.7 (13.6) p =.09Median Simple RT 267 ms (29) 297 ms (25) p < .01

Median Choice RT 419 ms (52) 492 ms (67) p < .01

100 Control trials

50 Far Compatible trials

50 Far Incompatible trials50 Near Incompatible trials

50 Near Compatible trials

[1] Varnum, M. E. W., Grossmann, I., Kitayama, S., & Nisbett, R. E. (2010). The origin of cultural differences in cognition: The social orientation hypothesis. Current Directions in Psychological Science, 19 (1), 9–13.[2] Boduroglu, A., Shah, P., & Nisbett, R.E. (2009). Cultural differences in allocation of attention in visual information processing. Journal of Cross Cultural Psychology, 40 (3), 349-360.[3] Eriksen, B.A. & Eriksen, C.W. (1974). Effects of noise letters upon identification of a target letter in a nonsearch task. Perception & Psychophysics, 16 (1), 143-149.[4] Boduroglu, A., Lan, X., & Shah, P. (2008). Cultural differences in functional field of view. Paper presented at the Annual Meeting of the Psychonomics Society.

Priorities differ between Americans and Turks: -Speed-accuracy curves suggest that on Near Incompatible trials, Americans need more time after stimulus presentation than Turks to respond accurately -According to RT distribution, Americans are not slowing down to improve accuracy -Compared to Turks, Americans may prioritize speed over accuracy, despite difficultyWhy are Near Incompatible trials more difficult for Americans than Turks?1) Americans may mistake incompatible flankers for targets at near distances: -In errors on Useful Field of View task, Americans are more likely to confuse neighboring positions, whereas East Asians make more random errors4

2) Americans may treat near letters as multiple items, while Turks group them as a gestalt: -Possibly a result of cultural differences between focal and contextual attention -Turkish advantage might disappear if incompatible stimuli pop out, limiting grouping

Culture x Compatibility interaction, p < .02: -Americans’ accuracy more impacted by incompatible trials than Turks’ -Difference driven by Near Incompatible trials (p < .03)What is happening in Near Incompatible condition? -Turks are more accurate, but no slower, than Americans -Inconsistent with Speed-Accuracy Trade-off -We produced speed-accuracy curves to explore how accuracy rates change as a function of RT:

No main effect or interactions of Culture (all ps > .25) No cultural difference in RT for any trial type (all ps > .50)Failing to find the expected cultural difference in RT, we analyzed accuracy rates between cultures:

This research was supported in part by a National Science Foundation grant (BCS-1147707) awarded to A.G. and by a GEBİP TUBA grant awarded to A.B.

Contact: [email protected]

1400 ms 1850 ms1500 ms 1650 ms 3850 ms

0.5° 1.5°

11.0°7.0°

Americans exhibit steeper speed-accuracy slope than Turks in Near Incompatible trials (above), but not in other trial types (below)

*

*

* p < .05