CULTURAL INDUSTRIES & CULTURAL INDUSTRIES & THE DEPARTMENT OF THE DEPARTMENT OF

CULTURAL AFFAIRS AND SPORTCULTURAL AFFAIRS AND SPORT

Presentation by Ms Hannetjie du PreezChief Director Cultural Affairs

Western Cape Department of Cultural Affairs and Sport

17 May 2006

Overview of presentation

� Overview on Cultural Industries• International• National• Provincial

� Departmental role� Reporting areas� Conclusion

UNESCO:UNESCO:�UNESCO’s Florence Agreement on the Importation of Education, Scientific and Cultural Materials (1950) �UNESCO’s Nairobi Protocol (1976)�Various international expert meetings held, including those held between 2000-2005�A focal point for culture in the future�International dimension of cultural industries provides determining role for the future i.t.o. freedom of expression, cultural diversity and economic development

Cultural Industries – International Directives, policies and agreements

UNESCO:UNESCO:�Definition of the Cultural Industries: Cultural industries are those industries that combine the creation, production and commercialization of products which are intangibleintangible and culturaland cultural in nature. These contents are typically protected by copyright and they can take the form of goods or services� Recognize yawning gap between North and South�The Intergovernmental Conference on Cultural Policies for Development (Stockholm Conference) and the Action Plan on Cultural Policies for Development�International, regional and national policies to address culture, trade and globalization

Cultural Industries – International Directives, policies and agreements

Cultural Industries – World Markets

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1995 2000

AsiaEuropeUSA

UNESCO:UNESCO:�The UK, USA and People’s Republic of China produce 40% of the world’s cultural trade products in 2002, whilst Africa and Latin America together only produce 4%�International trade in cultural goods increased from $38 billion (1994)to $60 billion (2002), with Africa in each case producing less than 1%�UNESCO’s 10-year plan: Cultural Diversity: 2000 –2010: Challenges of the marketplace

Cultural Industries – World Markets& the Convention

UNESCO:UNESCO:�UNESCO’s Convention on the Protection and Promotion of the Diversity of Cultural Expressions (2005)•Objectives•Guiding principles•Definitions•Measures to promote cultural expressions•Measures to protect cultural expressions•Education and public awareness•Participation of civic society•Integration of culture in sustainable development•Cooperation for development•Preferential treatment for developing countries

Cultural Industries – World Markets& the Convention

National Department of Arts and Culture:National Department of Arts and Culture:�Cultural Industries Growth Strategy (1998):•Hold potential to be a source of innovation, technology development and ‘technological leapfrogging’•Accelerated and Shared Growth Initiative of SA (ASCI-SA) interventions: Cultural industries included in sector strategies•Identify role-players and stakeholders, including international, national (DTI and DEAT), provincial, regional and local•Integration between various national programmes, e.g. Expanded Public Works Programme, Poverty Alleviation programmes, etc.

Cultural Industries Growth Strategy National Department of Arts and Culture Strategies

DAC’s Cultural Industries Growth Strategy (1998) capitalises on the economic potential of:�Contributed to the growth of tourism and marketing sectors�The craft, music, film & video, publishing & design industries�Pilot projects on the Wild Coast, Lebombo and Maputo Corridor�Spatial development initiatives focus on cultural tourism development�National project: Craft Imbizo during the World Summit for Sustainable Development in Johannesburg�Contribute to SA’s identity locally and internationally

Cultural Industries Growth StrategyStrategies National Department of Arts and Culture

DAC’s Cultural Industries Growth Strategy (1998):�Biggest intervention from government is focused in craft on training: Product development, design and diversification, sustainable use of raw material, craft techniques and skills, costing and pricing, marketing and selling, management of a craft business, financial management and business administration�National Product Development Centre of the CSIR: Centre of expertise�National Design Indaba

Cultural Industries Growth StrategyStrategies National Department of Arts and Culture

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40Other 38%

Cultural Industries17%Mining 7%

Agriculture 16%

Construction 4%

Manufacturing18%

Contribution of Cultural Industries in South Africa to the GDP (1996 Census)

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60Other 56%

Cultural Industries3%Mining 8%

Agriculture 6%

Manufacturing24%Construction 3%

Invest in Cultural Programme of DAC:Invest in Cultural Programme of DAC:�Poverty alleviation programme�Khayalitsha: Wall of Freedom�Simunye Craft Development Project, Plettenberg Bay, with the CSIR�City beautification project in Mitchell’s Plain�2006: Call for proposals of arts, culture and heritage related projects from previously disadvantaged communities due 13 June 2006

Cultural Industries Growth StrategyNational Department of Arts and Culture

CREATE SA: CREATE SA: �National Skills Fund strategic project of the MAPPP-SETA (in partnership with the Department of Arts and Culture, Department of Labour, the National Arts Council & the National Film and Video Foundation) i.t.o. the Skills Development Act, 1998�Provides workplace-based learnerships and skills programmes�Combine educational and technical training to ensure life-long learning within the South African cultural industries

Cultural Industries Growth StrategyCREATE SA (MAPPSETA)

CREATE SA: CREATE SA: �Provides workplace-based learnerships and skills programmes and combine educational and technical training to ensure life-long learning within the South African cultural industries������������������������������������������������������� ���������� � �� �� � � ��� ���� ����������� �������� ������� ��� � �� ����������������������������� �� � � ��������������� � ������ � ��� ���� � ���� ����� ������������� � ����� ����� ! ���� ! � � � ��������� " �����# ���! ���� ������ $ �������� % �� # � ���" ��������� �������� " ��������& ����������' ������ � � �� ��(� ���" ��������

Cultural Industries Growth StrategyCREATE SA (MAPPSETA)

Department of Cultural Affairs & SportDepartment of Cultural Affairs & Sport�Acknowledges the important supportive role it can play�Role is the promotion, development and preservation of arts, culture and heritage, supporting the iKapa elihlumayo pillars �Limited funding available for cultural industries initiatives�Coordination is required to ensure effective and efficient utilization of financial and other resources: A Western Cape Provincial Strategy on the Cultural Industries is required�Acknowledge role and functions of other stakeholders

Creative Industries –Position of Department of Cultural Affairs and Sport

The Department of Cultural Affairs and Sport is an The Department of Cultural Affairs and Sport is an important roleimportant role--player in the Creative Industries player in the Creative Industries sector. Components of the Department are:sector. Components of the Department are:

•Provincial Library Services•Cultural Services•Museum Services•Heritage Resource Services•Museum Services•Language Unit

Creative Industries – Sections in Cultural Affairs

•Recorded media: Music, sound recordings (CDs and DVDs) and related software•32% of global cultural trade (2002)•Departmental initiatives:• Provincial Music Conference with musicians (March 2006): R750,000•Music: R3,161,410 (2005/06)

Creative IndustriesMusic

•• Printed media (books, newspapers, periodicals and other printed matter): 31% of global cultural trade (2002)•Departmental initiatives:• Purchase of library material by the Western Cape Library Service: •38% of budget for library materials is spent on locally produced library material (R12 million) (2005/06)

Creative IndustriesPrinting and publishing

•• Visual arts (paintings, engravings, prints, original sculptures and statuary)•Audio-visual media dominated by video games•Film and video and broadcasting industry•Western Cape Film Commission•Film Office (City of Cape Town)•Departmental contributions:•Nobel Square: R5 million •Visual arts and craft projects: R588,750 (2005/06) •Script writing: R27,000 (2005/06)

Creative IndustriesVisual and audio-visual arts

Departmental Initiatives:�Less than 10% of crafts on sale in Cape Town comes from Southern Africa�Cape Craft and Design Institute: Transfer payment: R170,000 per annum �Craft initiatives funded

Creative IndustriesCraft and Design

Creative IndustriesCultural Tourism

Departmental Initiatives:�Cultural Tourism initiatives via museums, heritage resource management, festivals and arts and culture events, etc. including the Cape Town Festival, Hermanus Whale Festival, Suidooster Festival and the Cape Town Jazz Festival

�R1,350 million transfer payments (2005/06)

Departmental Initiatives:�Theatre, drama and community arts centres: R1,640,000 (2005/06)�Dance: R1 million (2005/06)�Cultural development (cultural councils) R250,000 (2005/06)

Creative IndustriesPerforming Arts

• If we analyze various initiatives of national, provincial and local government, and more so in the craft sector, one could say that it seems as if we offer opportunities not only to provide prospect for many poor people to enter a phase that would provide a better life, but it could also be viewed as a convenient and appealing way to create a new cultural identity, especially given the effects of globalization

Cultural IndustriesConclusions

•Develop a clear understanding of the legal framework and legal mandates within which cultural industries must be developed•Need for coordination at national and provincial level (strategies, funding, training)•Clarify and respect different roles of stakeholders•Integrate local municipal economic development strategies (IDPs) with LED strategies of WCPG•Sector specific action plans to be developed•Identify all role-players & stakeholders

Cultural IndustriesConclusions