I edition

Rome, November 2017 - October 2018

Cultural Diplomacy: Arts and Media for International Relations and Global Communication

Faculty of Arts and Philosophy

First level Master

Master2017 - 2018

Infoalmed.unicatt.it/culturaldiplomacy master.culturaldiplomacy@unicatt.it - master.universitari@unicatt.it

ALMED - Graduate School in Media, Communication and Performing Artsalmed.unicatt.it

Cultural DiplomacyCities, Museums, Visual Arts, Music, Sports, Mega events and Social media represent the new frontier in creating a global reputation for public and private sectors.The new Master in Cultural Diplomacy program offers a multidisciplinary approach to Public diplomacy and international relations, Cultural diplomacy, Digital diplomacy and Global communication.The Master program trains professionals for international careers in the public and private sectors in international relations, arts and cultural events, Nation and City branding strategies.

Ruggero Eugeni, scientific directorFederica Olivares, director and creator of the Master program

Città, musei, arte, musica, sport, grandi eventi e social media rappresentano la nuova frontiera della reputazione globale.Il nuovo Master in Cultural Diplomacy offre un approccio multidisciplinare alle seguenti aree: Public diplomacy e Relazioni internazionali, Cultural diplomacy, Digital diplomacy e Comunicazione globale.Il Master forma professionisti per carriere internazionali sia nel settore pubblico sia in quello privato nel campo delle relazioni internazionali, della creazione di grandi eventi d’arte e cultura, nonché per le strategie di branding per Nazioni e Città.

Main features. Interactive lectures, seminars, workshops, project works for a comprehensive and concrete learning

. Intensive training modules in institutions of the field, in Italy and other European Countries

. An international Faculty with major academics and experts of the field

. Internship in relevant companies and Project Works to meet participants’ future professional needs

. Development of a professional and personal network

. An international learning experience in the Capital of art and culture

Prospective students: an undergraduate degree obtained after a minimum of 3 years of study (180 ECTS) is required.Work experiences in companies and institutions such as NGOs, Public administration, Non-profit organizations, etc., preferably with an international dimension, will be positively evaluated.Language proficiency: applicants whose first language is not English will need to have either:TOEFL iBT overall score of at least 80, or Academic IELTS overall score of at least 6.0, or successfully completed a degree program taught in the English language

Application deadline (online)2nd October 2017 - master.unicatt.it/application

Maximum number of students: 30

Course duration: November 2017 - October 2018

Campus: Rome

Monday to Friday

Tuition Fee: Euro 10,000 (in three installments)

The Soft Power of Art Harvard professor Joseph Nye coined the term “soft power” as a way to describe the ability of a nation to influence others with its values and culture. Good artists understand their innate ability to teach, through their work, empathy for others, emotional intelligence, and different ways of seeing the world. No market, no institutional power, no media can stop the soft power of art.http://hyperallergic.com

RomeThe Master in Cultural Diplomacy program is held in Rome, one of the most renowned cities in the world for its art history and international environment.

As part of the program, students have the opportunity to visit museums, cultural institutions and headquarters of Italian and international organizations, in an engaging learning experience.

Internship The Master program is completed with an internship in national and international Institutions and Foundations as well as major corporations and consultancy firms.

At the end of the Master program the students are required to submit a portfolio with their achieved goals.

DirectorsRuggero Eugeni, Scientific Director. Full professor of Media Semiotics at Università Cattolica del Sacro Cuore, Milan. He is also the Director of ALMED, the Graduate School in Media, Communication and Performing Arts of the same University.Federica Olivares, Director and Creator of the Master program. Professor of Cultural Planning at Università Cattolica del Sacro Cuore, Milan. Cultural Diplomacy expert, former Counsellor for international Cultural Affairs to the Italian Ministry of Foreign Affairs. Member of the Board of the Italy - US Fulbright Commission. Vice-president Piccolo Teatro, Theatre of Europe, Milan.

Scientific BoardRuggero Eugeni, Scientific DirectorFederica Olivares, Director and Creator of the Master programFausto Colombo, Università Cattolica del Sacro Cuore, MilanMarco Lombardi, Università Cattolica del Sacro Cuore, MilanVittorio Emanuele Parsi, Director ASERI (Graduate School of Economics and International Relations), Università Cattolica del Sacro Cuore, MilanGerald Giaquinta, World Bachelor in Business Program University of Southern California,USC, Los AngelesStefania Paradisi, Associazione Diplomatici, Milan

Advisory BoardAnaïs Aguerre, Head of International Initiatives, Victoria and Albert Museum, LondonRosanna Binacchi, Head of Unit for the International Relations, Italian Ministry of Cultural Heritage and Tourism, RomeNicholas Cull, Director Master of Public Diplomacy, Annenberg School, University of Southern California, Los AngelesGail Lord, Co-President Lord Cultural Resources, TorontoMassimo Riccardo, Italian Ministry of Foreign Affairs, Rome

Partner

Master Profile The Master in Cultural Diplomacy program is primarily addressed to students fluent in English and with professional or semi-professional experience in Arts, Culture, Diplomatic Institutions, who want to deepen their knowledge in these fields with an international strategic approach.Students may have an international relations or humanities background. The Master is promoted by the Faculty of Arts and Philosophy, within the activities of the Graduate School of Media Communication and Performing Arts (ALMED), and with the teaching and scientific support of the Graduate School of Economics and International Relations (ASERI).

Learning outcomesStudents will be provided with an in-depth knowledge of what public and cultural diplomacy is, in relation to both the traditional concept of international relations and the rapidly evolving use of soft power. Students will also acquire professional skills in communication strategies which will be useful in strengthening the roles of culture, arts and entertainment as reputation generators.

Career opportunities The Master in Cultural Diplomacy program offers a wide range of professional opportunities, including:. Communication management in international organizations, NGOs and foundations. Management of international relations for Cities and local administrations. EU organizations and local representations. Management of international affairs and global communication in multinational companies. International relations in media and broadcasting companies. Planning and communication of global mega events. International consulting firms. International research institutes

Curriculum overview The Master in Cultural Diplomacy program begins November 2017 and runs until October 2018.Attendance is mandatory (at least 75% of lectures, workshops and seminars).

Classes run from Monday to Friday.

The Master is held in Rome. The program includes visits to cultural institutions and international organizations.

HOURS

Courses 240

Workshops, project works and field projects 240

Internship 400

Individual study and work (including final project)

620

Total 1.500

The Master in Cultural Diplomacy program is spread over three integrated levels:

1ST LEVEL - TRAINING, WORKSHOPS, SOFT SKILLS

PUBLIC DIPLOMACY AND INTERNATIONAL

RELATIONS

CULTURAL DIPLOMACY

MEDIA AND DIGITAL DIPLOMACY

WORKSHOPS AND SOFT SKILLS

2ND LEVEL - FIELD PROJECTS AND PROJECT WORK

3RD LEVEL - INTERNSHIP

Introduction: Why Cities, Museums and Soft Power

Gail Dexter Lord and Ngaire Blankenberg

The Economics of Museums and Cities

Javier Jimenez

The Mariinsky Theater Orchestra of Russia held the special concert “Prayer for Palmyra: Music Revives the Ancient Walls” in the historic city of Palmyra in May 2016 when the city had been retaken from ISIS by the Syrian government.

Italy Tops the List of Best Countries to Study AbroadItaly is the best country to study abroad, at least according to nearly 6,000 millennials, or adults under age 35, who filled out surveys for the 2016 Best Countries rankings. March 7th, 2017 USnews.com