cullowhee 2015
TRANSCRIPT
Marketing the native landscape
2015 Cullowhee Native Plant Conference
Western Carolina UniversityJuly 17th, 2015
John C MageePresident- Magee Design
What is marketing?
noun the action or business of promoting and
selling products or services, including market research and advertising.
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Always put your best face forward
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When all else fails- sex sells
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Having a good team helps
Define the audience you’re looking for and find ways to target them
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Develop your strategy
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Branded marketing materials
Everything is marketing
Web-based marketing- It all starts with your web page
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Word press Dashboard
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Google analytics
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Facebook insights
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Flickr stats
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YouTube insights
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Green Business Challenge
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Become an expert, give talks
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Good photography can make or break a marketing plan
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At least be creative if you can…
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Pay attention to your shot, give the people something they want to see, not just what’s in your view-finder
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Make sure to take lots of ‘before’ pictures
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In progress shots
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And of course, after shots
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Before & After shots
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After shots for educational purposes
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Sequence your shots
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Show off your work while complementing the home.
Use your best shots, throw away the bad ones.
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Let’s summarize…
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Find your niche Develop your plan Beat monotony Think way outside the box Pay attention to trends (i.e.
Social Media), but don’t follow
How to?
Craft an elevator pitch Leverage your community Network Give it away Become the best and be the best
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Develop materials
Find a graphic designer you are comfortable with
Develop your brand Start with your webpage and work out
from there Google analytics for tracking Change numbers per type of material
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Under promise, over-deliver
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Aim high and you never know where you’ll go.
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www.john-magee.comfollow us on facebook
@john_Magee on Twitter Houzz.com
greatgardenspeakers.comflickr
Etc., etc., etc….
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Good luck out there!
www.john-magee.comFind us on Facebook!
540-687-5331703-929-4275