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Marketing the native landscape 2015 Cullowhee Native Plant Conference Western Carolina University July 17th , 2015 John C Magee President- Magee Design

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Page 1: Cullowhee 2015

Marketing the native landscape

2015 Cullowhee Native Plant Conference

Western Carolina UniversityJuly 17th, 2015

John C MageePresident- Magee Design

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What is marketing?

noun the action or business of promoting and

selling products or services, including market research and advertising.

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Always put your best face forward

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When all else fails- sex sells

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Having a good team helps

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Define the audience you’re looking for and find ways to target them

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Develop your strategy

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Branded marketing materials

Everything is marketing

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Web-based marketing- It all starts with your web page

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Word press Dashboard

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Google analytics

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Facebook insights

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Flickr stats

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YouTube insights

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Green Business Challenge

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Become an expert, give talks

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Good photography can make or break a marketing plan

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At least be creative if you can…

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Pay attention to your shot, give the people something they want to see, not just what’s in your view-finder

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Make sure to take lots of ‘before’ pictures

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In progress shots

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And of course, after shots

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Before & After shots

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After shots for educational purposes

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Sequence your shots

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Show off your work while complementing the home.

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Use your best shots, throw away the bad ones.

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Let’s summarize…

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Find your niche Develop your plan Beat monotony Think way outside the box Pay attention to trends (i.e.

Social Media), but don’t follow

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How to?

Craft an elevator pitch Leverage your community Network Give it away Become the best and be the best

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Develop materials

Find a graphic designer you are comfortable with

Develop your brand Start with your webpage and work out

from there Google analytics for tracking Change numbers per type of material

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Under promise, over-deliver

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Aim high and you never know where you’ll go.

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www.john-magee.comfollow us on facebook

@john_Magee on Twitter Houzz.com

greatgardenspeakers.comflickr

Etc., etc., etc….

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Good luck out there!

www.john-magee.comFind us on Facebook!

540-687-5331703-929-4275

[email protected]