How To Play PoolCuetopia

Billiards Cafe

EXPLORING THE TABLES

EXPLORING THE TABLES

MEETING THE PLAYERS

Alaine FlandezEditor/Publisher

Andrea RuizContent Creator Promotions

Lorraine RodvoldContent Creator Tips &Tricks

Brandon ChewPhotographer/Videographer

Felix PetermannContent Creator Fun Facts

ESTABLISHING THE GAME RULES

BILLIARDS

CuetopiaNarrative

RelatableContent

Customers Interests

It was important for us to choose contentthemes that our customers could relateto. We decided to make most of our postsbilliards themed and keep the focus onCuetopias story. Moreover, we wanted toappeal to our customers outside passionsby analyzing their interests and hobbies.

RACKING UP OUR CONTENT

MondaySports

TuesdayTips & Tricks

WednesdayFun Facts & History

ThursdayPromotions & Drinks

FridayCustomer Testimonials

Saturday/SundayRe-Tweets & Updates

ANALYZING THE GAME

StrengthsOriginal Content

Visuals, Simplicity

WeaknessesUndetermined Target Audience

Low Engagement

OpportunitiesContent Creativity

Real-time Marketing

ThreatsLimited On-site Promotions

Location

SWOT

Posi

tive

Negative

Internal

External

EXAMPLE CONTENT

Spread the joy of pool this Holiday Season with CuetopiaGift cards!

Bored and lonely? So are our tables. Come by and make friends!

Fun Fact: Did you notice our Foosball table "players" have smiley-faces on them?! #Smile #CuetopiaSJ

GROWING OUR FAN BASE

We started with 53likes at the beginning of the project and ended with 87 to date.

From the ground up, we ended with 34followers to date.

53 Likes 87

0 Followers 34

OVERCOMING CHALLENGES AND ADAPTING TO LIMITATIONS

Social media contentPosts became playful and fun to appeal to spontaneity of new target

audience.

Who is the target audience?

Shift from males age 35 65+ to young adults using social media platforms.

Initial struggles with content creation

Shift from third-party curated content to more original content creation.

WORST PERFORMING CONTENT: Scratch

DARTS: steps of the proper stance - stand up straight- shoulders back and IN LINE with the center of the board... - get bull's-eye.

We quickly learned that, whileinformative, copy like this is noteffective for Facebook usersscrolling through their news feed.On social media, less is more.

The image is clipart-y and boring.The same image of a real personplaying darts at Cuetopia would bea much more powerful way tocreate visually appealing content.

15 things to know about the Steelers vs Titans Monday night football game!

We realized that the Cuetopiademographic is male-dominated.Hence, we decided to post contentthat would be appealing to men.Sports seemed like a naturalsolution.

WORST PERFORMING CONTENT: Poor Aim

However, posts like this have littlecorrelation to Cuetopia and donot contribute to the Cuetopianarrative.

This was one of our first posts. Posting the linkto Facebook did not load an image, so the postwas only copy and a URL. We learned that 99%of Facebook posts should include an image,and that a post like this would not yieldengagement among followers.

WORST PERFORMING CONTENT: Nice Try

What exactly is amazing?

We began to understand theimportance of creating relevantcontent. Tying current events withthe Cuetopia narrative became acommon practice.

Dont like shopping?

BEST PERFORMING CONTENT: Clean Shot

Our best-performing content fea-tured square images to maximizethe use of the real estate, as wellas writing short, concise andclever copy.

Taking into consideration ournarrowed target audience of collegestudents to young professionals, webegan to tailor our content to matchtheir interests.

This post was intended to speak intheir language with fun in the copyand playful imagery to match.

Wondering where to take your boo for a fun and unique night out? We're here for you 7 nights a week

BEST PERFORMING CONTENT: Well Done

BEST PERFORMING CONTENT: Players Comments

BEST PERFORMING CONTENT: Players Comments

This was one of our best performingcontent pieces because of itssimplicity. It does not have toomuch text.

It is visually appealing and althoughit is not exactly billiards related, it isa product offered at Cuetopia.

Try Widmer Brothers #Hefeweizen beer for a bold and clean flavor. Part of #CuetopiaSJ

BEST PERFORMING CONTENT: Good Form

CONTENT MUST BE SHORT & SIMPLE, VISUALLY APPEALING, RELATED TO TARGET AUDIENCE

We learned the importance ofsimplicity, conciseness, and visuallyappealing content to prevent us fromcontributing to the already existingcontent surplus.

Along with the less is moreattitude, we helped get our messageacross to our fans and followers andwith losing them due to an attentiondeficit.

We also learned that it is not aboutthe number of posts per day but thequality of the content.

MAXIMIZE

ENGAGEMENT

Visually Appealing

Simplicity

Concise-ness

AT Cuetopia Billiards & Caf, WE TEACH YOU

Foliennummer 1Foliennummer 2Foliennummer 3MEETING THE PLAYERSESTABLISHING THE GAME RULESRACKING UP OUR CONTENTANALYZING THE GAMEEXAMPLE CONTENTGROWING OUR FAN BASE OVERCOMING CHALLENGES AND ADAPTING TO LIMITATIONS WORST PERFORMING CONTENT: ScratchFoliennummer 12WORST PERFORMING CONTENT: Nice TryFoliennummer 14Foliennummer 15Foliennummer 16Foliennummer 17Foliennummer 18CONTENT MUST BE SHORT & SIMPLE, VISUALLY APPEALING, RELATED TO TARGET AUDIENCEFoliennummer 20