CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

Lundquist CSR Online Awards Italy 201124 October 2011

CSR communications in Italy remains static and inadequate: a third of companies don’t offer an account of their social and environmental impact. The gap with the rest of Europe increases

Telecom Italia, Fiat SpA, Eni and Hera recognised for their detailed, open and engaging CSR communications

The CSR Online Awards, now in its fourth edition, highlights how only a very limited number of Italian companies have made corporate social responsibility (CSR) an integral part of their communications strategy.

The study, conducted by communications consultancy Lundquist and published by Il Sole 24 Ore, carried out a detailed assessment of the online CSR communications of the 50 largest Italian listed companies. A protocol of 79 criteria, developed in part with the responses obtained from a questionnaire answered by more than 300 international CSR experts, was used to evaluate the company websites.

Telecom Italia scored 82 out of 100 points (13 more than in 2010) to take the top spot in the 2011 Italian ranking. Fiat SpA took second place (79.5 points) with Eni and Hera (79 points) tying for the last spot on the podium. The rest of the top 10: Terna, UniCredit, Enel, Snam Rete Gas, Intesa Sanpaolo and Banca MPS. Intesa Sanpaolo (+29.5 punti) and Edison (+14,5) showed particularly noteworthy improvements compared with last year.

Despite some best practice examples, the average score of 35.4 points remained almost unchanged from last year’s 35.5 and the 34.3 in 2009. This lack of improvement is not only linked to the low importance given to online communications by Italy’s largest companies, but above all to the lack on the part of 30% of companies evaluated of a structured process for collecting, managing and communicating non-financial information.

Assessing online CSR

communications based on

stakeholders’ needs

1

CSR Online Awards Italy 2011:

Italy’s first study of online CSR communications4th edition in Italy50 Italian companies evaluated220+ companies evaluated in Europe79 evaluation criteria100 points maximum35,4 points average score (-0,1 vs. 2010)312 responses to survey from CSR experts in 37 countries

3rd Lundquist CSR Online Awards Seminar – VeniceThe 3rd Lundquist CSR Online Awards Seminar will be held in Venice on 27-28 October. The seminar will bring together representatives from more than 50 European companies and internationally renowned speakers, all focused on a discussion of the future of corporate responsibility on the internet.

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

with 50 points for Europe’s 100 biggest companies. The median score in Italy was 27, indicating the larger number of companies with low scores. The main reasons for this are the lack of importance given by Italian companies to the web as a valid channel of corporate communications and the low awareness of the growing demands of stakeholders for non-financial information (environmental, social and governance).

The CSR Online Awards showed that 30% of the largest Italian companies don’t present any CSR information on their website or in a report. By comparison, there are none among Europe’s top 100 firms.

“High-ranking Italian companies recognise the benefits of social and environmental reporting that is accompanied by proactive web communications that engages all stakeholders,” said James Osborne, head of the research. “Unfortunately, many companies in Italy have yet to develop an approach to corporate responsibility.”

Performance in the three macro areas

The 2011 protocol is divided into three areas: Content, what information is offered (maximum score 58); User Experience, the level of navigability and usability (18.5); and Ongoing Engagement, which measures the level of dialogue and interactivity (22.5). An extra point was available to reward useful information or interesting features of websites not covered in the criteria. A penalty point was subtracted in the event of negative aspects not adequately penalised in the criteria (such as out-of-date information, links to old reports and contorted navigation).

Companies scored on average 33% of the maximum for contents (no change from 2010), indicating much scope for improvement, especially when compared with the European average (51%). Of the 50 companies analysed:

>> 52% don’t have a declaration of commitment to CSR from senior management

The CSR Online Awards 2011

The CSR Online Awards research, carried out by communications consultancy Lundquist for a fourth consecutive year, evaluated how the 50 largest listed Italian companies use the web to communicate their environmental and social commitment and performance as well as ethics, governance and the level of dialogue with stakeholders.

The Italian ranking is part of a larger research project that evaluated more than 220 companies in Europe that were grouped into seven different rankings (Europe, Austria, Germany, Italy, Nordic countries, Switzerland and United Kingdom).

The CSR Online Awards has a dual objective: first to assess how companies communicate CSR to a wide range of stakeholders through the corporate website, and second to promote a wider and more efficient use of the Internet for sustainable development.

Each website was assessed using a set of 79 evaluation criteria (two more than in 2010), drawn up using the results of a survey of more than 300 CSR professionals, sustainability experts and stakeholder representatives from 37 countries.

Italy: a few running, most crawling

The Italian ranking showed that only a limited number of companies have made CSR an integral part of their communications strategy. Only 19 companies improved their score from 2010 with 15 of those placing in the top 20. This confirms for a third year a trend that has seen only a limited circle of Italian companies invest in corporate communications of sustainability.

The average score of the companies analysed remained virtually unchanged at 35.4 points out of 100, compared

CSR Online Awards Italy: winners

2011: Telecom Italia2010: Hera2009: Eni2008: Banca MPS

2

CSR Online Awards 2011: facts & figures

220+ European companies evaluated (7 rankings)Each site evaluated twice (top finishers a third time)Each site evaluated for an average of 6 hours1,320 hours of evaluations 34,800 judgements made Hundreds of best practice examples identifiedTeam of 7 people dedicated to the research

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

>> 58% don’t communicate their sustainability ob-jectives (qualitative or quantitative)

>> The weakest section (20% of maximum score achieved) is Socially Responsible Investment (SRI), which is dedicated to sustainability indi-ces and presentations for ethical investors

The best score came in User Experience (53% of the maximum scored compared with 57% in 2010), which indicates that Italian corporate sites offer users a good level of navigability and usability, though visual communications (use of tables, graphics and images to support text) is often neglected.

The macro area where Italian companies performed worst was Ongoing Engagement, where the average was 28% (23% in 2010). This slight increase in score was accompanied by a significant improvement in the availability of contact information for CSR staff (25% for the section on dialogue and contacts).

Another important factor to note is the readiness with which companies respond to users. The protocol includes an e-mail test in which a request for information on CSR online communication strategies is sent. Of the 31 companies that provide contact information for CSR staff, 13 gave feedback within 48 hours of receipt of the e-mail while 10 never responded. The quickest responders were Assicurazioni Generali, UniCredit and ERG.

“There must be greater awareness about the importance of non-financial information for building the credibility of a business and a relationship of trust with all stakeholders “ said Joakim Lundquist, the founder of Lundquist.

Chart 1. European, Italian and maximum scores by macro area

The challenges of communicating CSR in Italy: reporting and social media

The most striking figures reveal that 18 companies don’t publish a sustainability report online, 15 of them because they don’t have a sustainability report; 17 companies offer their sustainability report only as a PDF and 15 offer their report in an interactive online version; none of the 50 companies opted for a web-based report that is integrated with the corporate site’s CSR section, an increasingly common trend among foreign companies.

Chart 2. Breakdown of non-financial report by format

A considerable number of companies focus their online CSR communications on interactive reports, reducing to a minimum the information offered on dedicated sections of the corporate site. This decision may be a conscience choice, but it clashes with the suppositions of the CSR Online Awards research and the message received in the responses to the questionnaire. The latter, in fact, showed that users consider an interactive report, prepared on an annual basis, an ineffective channel for communicating CSR online to a wide audience of stakeholders.

Among the new criteria in 2011, more importance was placed on the presence of corporate social media

Top performers in…

Reporting (12 points maximum): Enel, Eni (10), Hera, Snam Rete Gas, Telecom Italia, UniCredit (9.5)

Environment (8.5): Intesa Sanpaolo, Snam, Telecom Italia (8.5)

Social (12.5): Telecom Italia (12.5), Fiat SpA, Pirelli (11.5)

Ethics & Governance (6,5): Enel, Fiat SpA (6,5), Terna (6)

SRI (6): Hera (5.5), Enel (5)

Contents (58): Telecom Italia (51.5), Enel, Hera (47), Fiat SpA, Terna (46)

Visual communications (6): Fiat SpA (5.5), Hera (5)

Interactivity (8): Fiat SpA (7), Edison (6.5), Hera (6), Pirelli (5.5)

Ongoing engagement (22,5): Edison, Telecom Italia, Fiat SpA (18.5), Eni, UniCredit (17.5)

0 10 20 30 40 50 60

Contents

User experience

Ongoingengagement

29.819.2

58

12

9.8

18.5

8

6.2

22.5

Europe score

Maximum scoreItaly score

Source: Lundquist CSR Online Awards 2011

3

Interactive version (HTML)(30%)

No report on website

(36%)

PDF only(34%)

Source: Lundquist CSR Online Awards 2011

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

Telecom Italia, with 82 points out of a maximum 100, took first place on the back of the rich content in its sustainability section. In addition to providing stakeholders with exhaustive information about its sustainability performance and objectives, the telecommunications company offers a high level of interactivity – through its avoicomunicare blog – and a noteworthy offering of news and sustainability resources.

Index page of Telecom Italia’s sustainability section

Fiat SpA, with 79.5 points, moved up a position compared with Fiat Group in 2010 and took second place in the Italian ranking. The Turin-based car manufacturer emphasises the relationship between CSR and technological innovation without neglecting the visual communication aspect and the ongoing engagement of stakeholders.

accounts (Facebook, Twitter, YouTube, LinkedIn, etc.) that deal with sustainability. About 70% of companies analysed do not indicate any presence on these channels, compared with 80% in 2010. Only 12% use their corporate website to publicise their accounts dedicated to CSR (up from 2% a year ago).

“The research clearly shows - says Karim Bruneo, a CSR consultant at Lundquist - how Italian companies fail to fully exploit the potential offered by the web engender an ongoing dialogue with stakeholders about social and environmental performance.”

Italy’s Top10 in online CSR communications

Source: www.telecomitalia.com

CSR Online Awards Italy 2011: the Top10

1 Telecom Italia 82 points

2 Fiat Spa 79.5

3 = Eni 79

3 = Hera 79

5 = Terna 74.5

5 = UniCredit 74.5

7 Enel 74

8 Snam Rete Gas 72

9 Intesa Sanpaolo 71.5

10 Banca MPS 71

4

CSR Online Awards Italy 2011: What works…

68% of companies offer a clear commitment to corporate responsibility

Half publish past sustainability reports

68% present a code of ethics

62% of the sites analysed present the CSR section as a first-level menu item

...and what doesn’t

68% of companies don’t present quantitative environmental objectives

56% don’t present corporate governance in the context of social responsibility

64% don’t use video to present social or environmental initiatives, commitments or projects

70% don’t communicate their social media presence

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

Index page of Fiat SpA’s sustainability section

Source: www.fiatspa.com

With 79 points, Eni finished in third position, tied with Hera and falling one place from last year. Eni has focused on the development of online reporting and the integration of sustainability content throughout the corporate website. Its Eni for Development mini-site collects accounts of experiences from Eni employees and partners around the world.

Index page of Eni’s sustainability section

Source: www.eni.com

Hera has boosted its offering of sustainability content and presents concrete case studies linked to its local territory. It stood out for undertaking Italy’s first CSR web-chat following the publication of its sustainability report.

Index page della sezione Sostenibilità del sito di Hera

Terna and UniCredit (74.5 points) moved up 1 and 5 positions respectively to tie for fifth place. The top 10 was rounded out by: Enel (74 points), Snam Rete Gas (72 points), Intesa Sanpaolo (71.5 points) – the best improver - and Banca Monte dei Paschi di Siena (71 points).

Intesa Sanpaolo increased its score by 29.5 points and jumped to 9th place from 20th last year. Other companies that showed a substantial improvement over last year include: Edison (69.5 points, +14.5 compared with 2009), UniCredit (+12.5 points), and UBI Banca and Terna (+8.5 points).

Index page of Intesa Sanpaolo’s sustainability section

Fonte: www.gruppohera.it

Source: www.group.intesasanpaolo.com

5

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

The Lundquist CSR Online Awards Survey 2011 was conducted to understand how CSR professionals – people who work regularly on corporate responsibility and sustainability issues – use the internet to get information and exchange views. Following last year’s focus on stakeholder engagement and social media, the 2011 questionnaire examined what elements of online communications help build trust and confidence in users.

A total of 312 people answered the survey, an increase of 22% from 2010 and bringing to more than 800 the number of responses received over four years of surveys. The questionnaire launched on 23 May 2011 drew responses from 37 countries with 58% coming from continental Europe, 14% from the US and Canada, 10% from the UK and Ireland, 7.4% from the Nordic region, and 10% from the rest of the world. A full 71% of respondents worked outside of major corporations, being journalists, sustainability consultants and sustainability rating analysts as well as people working in academia, think tanks, industry associations and NGOs.

While previous surveys have captured the scepticism and mistrust with which many people treat companies’ social and environmental claims, this year’s study sought to identify aspects that make online content more authoritative, credible and reliable in the eyes of its users.

Chart 3: What gives greatest confidence when assessing online CSR information? (%age of 166 non-corporate responses, two choices allowed)

CSR Online Awards Survey 2011: Building trust in online audiences

Key findings

Source: Lundquist CSR Online Awards Survey 2011

>> Half of respondents check corporate websites for CSR-related information at least several times a week, more than one in six doing so on a daily basis

>> The most important aspects for establishing trust and confidence in website users is adoption of international guidelines and frameworks, performance data and information about external assurance

>> Although the survey shows how online audiences are diverse with differing preferences, users repeatedly indicated the importance of data, targets, case studies, governance and policies, as well as information about the environmental impact of a company’s products or services

>> Almost half of respondents are very keen to have an ongoing flow of information from companies about their non-financial performance: they are looking for companies to respond to issues in the media or public debate and publish updated environmental data, press releases and case studies and be active in social media

>> There is widespread interest in stakeholder dialogue, how it influences the decision-making process and in hearing stakeholder points of view

>> YouTube is emerging to become one of the most used social media channels for CSR – second after LinkedIn – although Twitter is widely used by the most intense social media users; use of Facebook for CSR is growing too

A summary of the survey results will be sent to all respondents who requested a copy and published on the Lundquist website (www.lundquist.it/research).

6

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

43

38

32

25

24

22

13

4

Adherence to international principles/guidelines

Performance data

External assurance

Partnership with NGO’s

Membership of sustainability index

Other

External experts perspectives

Quantitative targets

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

Methodology and approach

Assumptions behind the research

The CSR Online Awards are underpinned by a series of assumptions about the essential ingredients for communicating on the internet. These “pillars” of online CSR communications are the result of many years’ work with leading European companies on their web strategy and our annual surveys of CSR professionals, experts and stakeholders.

Six pillars of online CSR communications

Comprehensive: A website must satisfy all the requirements of its key users, eliminating their need to go elsewhere for infor-mation

Integrated: A website must work as a whole and communicate a coherent, interconnected story across its different sections (About us, CSR, corporate governance, IR, careers, etc.) and in related off-site channels (in social media in particular)

Open: Website content must be open to feedback, discussion and debate, including via social media, with companies demonstrating that outside opinions are heard and taken into consideration

User friendly: Users must be able to find what they are looking for through intuitive and jargon-free navigation, and content must be organised in an optimal way for on-screen reading

Engaging: A website should employ a range of multimedia tools – including video, animation, images, (info)graphics – to draw the audience in, tell a dynamic story

Concrete: Users want fact, relevant evidence as well as pertinent and credible data, not self-promotion, empty commit-ments and marketing messages

Developing the evaluation protocol

The evaluation criteria are based on a survey sent to CSR professionals, sector experts, stakeholder representatives as well as CSR managers of companies included in the study.

The aim of the annual survey is to identify the essential information these users look for online and monitor trends in the use of website content and social media.

Answers to the 2011 survey (excluding CSR staff and other corporate ‘insiders’) were analysed to revise existing criteria, create new ones and to calibrate the allocation of points so as to reward sites that best respond to user needs.

Feedback from the previous editions of the CSR Online Awards was also taken into consideration when revising criteria.

A total of 79 criteria were used (77 in 2010), divided into 12 sections and giving a total of 100 points. The evaluation protocol was divided into three macro areas:

>> Content (seven sections totalling 46 criteria and 58 points)

>> User Experience (two sections of 13 criteria for 18.5 points)

>> Ongoing Engagement (three sections with 18 criteria totalling 22.5 points)

This split reflects the fact that the most important aspect of online communication is content, but also that success involves using the internet effectively to make CSR information easily available and to facilitate interaction between website owner and user.

An extra point was available to reward useful information or interesting features of websites that were not covered in the criteria.

A penalty point was subtracted in the event of negative aspects that were not adequately penalised in the criteria, including out-of-date information, links to old reports and contorted navigation.

The evaluation protocol used in the CSR Online Awards is the same for all country and regional rankings, meaning that all results are directly comparable.

6

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

Website assessments

The CSR Online Awards judges the quality of online corporate communications of publicly traded companies, organised into a series of national and regional rankings. Lundquist draws on recognised stock indexes to draw up its rankings and no company can opt in or out of its own accord.

In 2011, the focus has been concentrated on Europe with the creation of a new flagship ranking of the 100 biggest companies in the region. After two stimulating and eventful editions, we have discontinued the “Global Leaders” ranking, which included a selection of companies from the Dow Jones Sustainability Index.

This is because we believe that with the mainstreaming of environmental, social and governance disclosure, CSR information should be provided by all large companies and not be the preserve of a few “leaders”. To maintain a global outlook and capture wider trends, we will also undertake a ranking of top U.S. companies later in the year.

The rankings were defined as follows:

>> In Europe, all members of the FTSE Eurotop 100 Index as of 27 May 2011 (the index contained 106 securities and 100 companies, although Unilever was counted as two separate entities: for the purpose of our research, Unilever was counted as a single company having a single website)

>> In Austria, the 20 members of the benchmark ATX index as of September 2011, according to the Vienna Stock Exchange website

>> In Germany, the 30 components of the benchmark DAX index as of June 2011, according to the Deutsche Börse website

>> In Italy, the 50 largest companies by market capitalisation in the FTSE Italia All-Share Index as of the close of trading on 9 June 2011

>> For the Nordic region, the 40 members of the OMX Nordic 40 Index as of June 2011, as published on the NASDAQ OMX website

>> In Switzerland, the 20 members of the benchmark SMI index as of June 2011, as published by the SIX Swiss Exchange website

>> In the U.K., the 30 largest companies by market capitalisation in the benchmark FTSE 100 Index as of the close of trading on 9 June 2011

Source: Lundquist CSR Online Awards 2011

Changes to the criteria in 2011

As in past years, substantial changes were made to the evaluation protocol to make it better reflect user preferences and to keep pace with trends in online communications.

Above all, an effort was made to reward those companies providing the most critical information and reduce the weighting of criteria that add less value or have become more common practice.

Eight criteria were deleted from the protocol in 2011 and 10 new criteria were introduced, adding a net two new criteria.

The definition was revised for another 13 criteria while the scoring of a number of others was amended in light of responses to the survey.

7

Macro area/Section Criteria Points

Contents

Overview 7 9.5

Reporting 6 12

Environment 7 8.5

Social 12 12.5

Ethics & governance 6 6.5

SRI 5 6

Conventions & associations 3 3

TOTAL 46 58

User experience

Navigability & usability 8 12.5

Visual communications 5 6

TOTAL 13 18.5

Ongoing engagement

Interactivity 7 8

News & resources 6 5

Dialogue & contacts 5 9.5

TOTAL 18 22.5

Commendable information 1 1

Penalty point 1 -1

GRAND TOTAL 79 100

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

In total, about 220 websites were evaluated (+22% from 2010). The criteria were used to evaluate the English language version of the corporate websites of these companies with the exception of the Italian ranking, which evaluated the Italian version of the sites. The seven Italian companies included in the Europe ranking were evaluated in English only.

The assessments were carried out over a period stretching from late June to September 2011, with the official closing date of August 1 communicated to all companies in the research (October 7 for Austria). Each company’s website was evaluated twice by two different Lundquist analysts. Top-ranking companies were evaluated a third time.

The assessment was restricted to the CSR (or equivalent) section of the website to reflect the fact that this is a point of reference for users interested in these issues. Content outside of this area (for example, in corporate governance, investor relations or career sections) was evaluated only if there was a direct link from the CSR section to the relevant page or document.

Although this rule may seem restrictive, it aims to reward those websites that fully integrate CSR-related information, for example with cross-links. Given the size of many corporate websites, users should find the necessary “signposts” to find the information they are looking for. In the same way, the content of mini-sites was evaluated only in cases where users were clearly directed there in association with CSR-related information.

Where companies had more than one section of the website (at the same menu level) dealing with CSR-related issues, all of these sections were evaluated. For example, some companies split their information between Citizenship and Environment sections.

The contents of CSR reports (interactive or in PDF) were excluded from the assessments because the research aims to understand how corporate websites are used to communicate CSR to a broad audience and not to assess reporting per se.

As above, content was evaluated whenever a direct, specific link was provided to the relevant page or pages in the report as a way to guide users to further information (generic links to the report homepage or to entire sections were not considered). PDF documents now allow links to specific pages.

Report contents were evaluated directly only in the case of web-based reporting, when the report was fully integrated within the CSR section of the corporate website: this reporting format involves offering only one

online source of non-financial information (hence no conflict between report content and website content and generally no change in the menu structure and page layout, no change in the basic URL of the corporate site, no need to open another window or tab in the browser).

By contrast, some companies are focusing their online strategy almost entirely on the HTML version of their report. In many cases, the content of the website section is reduced to a minimum as a result. In line with our methodology, companies adopting this approach tended to receive low scores in our evaluations: we recognise that that they may have otherwise commendable online CSR reports.

8

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

Classification CSR Online Awards Italy 2011

2011 Position

2010 Position

Company 2011 Score

2010 Score

Difference (2011-2010)

1 4 Telecom Italia* 82 69 + 13

2 3 Fiat SpA** 79.5 n.a. n.a.

3 = 2 Eni* 79 75.5 + 3.5

3 = 1 Hera 79 77 + 2

5 = 6 = Terna 74.5 66 + 8.5

5 = 10 UniCredit* 74.5 62 + 12.5

7 5 Enel* 74 68 + 6

8 9 Snam Rete Gas 72 65 + 7

9 20 Intesa Sanpaolo* 71.5 42 + 29.5

10 8 Banca Monte dei Paschi di Siena 71 65.5 + 5.5

11 6 = Pirelli & C. 70 66 + 4

12 12 Edison 69.5 55 + 14.5

13 15 Ubi Banca 62 53 + 9

14 16 = Erg 53 46.5 + 6.5

15 18 = Assicurazioni Generali* 50 45.5 + 4.5

16 13 = Italcementi 47.5 54 - 6.5

17 13 = Autogrill 45 54 - 9

18 18 = Saipem 40.5 45.5 - 5

19 16 = A2A 38 46.5 - 8.5

20 11 STMicroelectronics* 37.5 56.5 - 19

21 n.a. CIR 36 n.a. n.a.

22 23 Finmeccanica 34.5 36 - 1.5

23 22 Unipol GF 34 38 - 4

24 24 Luxottica Group 27.5 34 - 6.5

25 26 Mediolanum 26.5 31 - 4.5

26 25 Saras 26 31.5 - 5.5

27 27 Lottomatica 23 30.5 - 7.5

28 29 ACEA 21.5 27.5 - 6

29 28 Buzzi Unicem 21 29 - 8

30 31 Tenaris* 20 21 - 1

31 n.a. Fiat Industrial** 19.5 n.a. n.a.

32 30 Prysmian 16.5 23 - 6.5

33 36 Mediaset 16 17.5 - 1.5

34 = 33 = Iren 15 19.5 - 4.5

34 = 38 Banco Popolare 15 16 - 1

36 37 Campari Group 14.5 16.5 - 2

37 n.a. Enel Green Power 14 n.a. n.a.

38 = 35 Banca Popolare di Sondrio 13.5 18.5 - 5

38 = 44 = Atlantia 13.5 9 + 4.5

40 33 = Banca Carige 12.5 19.5 - 7

41 43 Banca Popolare dell’Emilia Romagna

12 10 + 2

42 41 = Exor 11.5 11 + 0.5

10

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

2011 Position

2010 Position

Company 2011 Score

2010 Score

Difference (2011-2010)

43 48 Diasorin 9 8 + 1

44 n.a. Recordati 8.5 n.a. n.a.

45 41 = Parmalat 8 11 - 3

46 = 44 = Mediobanca 7.5 9 - 1.5

46 = 47 Tod’s 7.5 8.5 - 1

48 n.a. Beni Stabili 6 n.a. n.a.

49 = 50 Credito Emiliano 5.5 7 - 1.5

49 = 44 = Sias 5.5 9 - 3.5

* The English language site was evaluated since the company is in the CSR Online Awards 2011 Europe. STMicroelectronics was evaluated in English as the Italian version is not available** Fiat scored 73.5 points in 2010, finishing in third place. As a result of the division of Fiat Group (which took place on 1/1/2011), two institutional sites were created - Fiat SpA and Fiat Industrial. The sustainability section of the Fiat Industrial site got a major makeover in September 2011, after the close of the CSR Online Awards 2011 rankings. The score after the changes was 65.5.

Full disclosure - Lundquist has provided CSR services or reports in the past two years to the following companies included in the CSR Online Awards 2011 Italy ranking: Assicurazioni Generali, Autogrill, Banca MPS, Edison, Enel, Eni, Gruppo CIR, Gruppo Fiat, Hera, Intesa Sanpaolo, Pirelli & C., Snam Rete Gas, Telecom Italia, Terna, UBI Banca, UniCredit.

11

CSRONLINEAWARDS

2 0 1 1

lundquist.

lundquist.measure . manage . change

Lundquist - www.lundquist.it - csr@lundquist.it

CSR reports & consulting services

Lundquist has supported leading European companies in a variety of industries on their corporate responsibility communications, providing services ranging from CSR-specific benchmarking and action plans to website architecture and content strategy.

CSR Online Awards Report

The complete findings of the CSR Online Awards 2011 are presented in a report (150+ pages) analysing the latest trends in online CSR communications, illustrated with more than 250 best practice examples. The report explains the evaluation protocol’s 79 criteria and provides the results of the 2011 rankings plus complete answers to our survey of 312 CSR experts.

Developing your CSR website

In order to develop your online CSR communications towards international best practice, a tailored analysis draws on the 79 criteria to provide concrete suggestions for improvement, even for companies not included in our 2011 rankings.

In-depth focus reports are available on critical aspects such as online reporting, ongoing engagement and social media. The wealth of data generated by the research allows for detailed benchmarking by industry or country.

About Lundquist

Lundquist is a strategic communications consultancy specialising in online corporate communications. Our extensive research programmes provide intimate knowledge of international best practice and user requirements, underpinning consulting services covering financial and non-financial content strategy, the corporate website and social media.

Drawing on our expertise in corporate responsibility, investor relations and employer branding, we assist you in managing communications challenges. Ultimately, we support your endeavours to promote transparency and accountability through effective use of the web. Measure, Manage, Change.

Contact

James Osborne Head of CSR communicationsjames.osborne@lundquist.itTel: (39) 02 4547 7681 / 2

To order a copy of the full CSR Online Awards Report 2011 or for information about a website assessment, write to: csr@lundquist.it

www.lundquist.itwww.lundquist.it/blogwww.twitter.com/Lundquist

Developing your online CSR communications strategy

Stakeholder perception audits

Orientation in CSR communications and online reporting

Page-by-page analysis of CSR site & architecture proposals

Message and content development

Web-based reporting

Copy & corporate voice analysis

Online content creation

Social media strategy

Extracts from CSR Online Awards Report and assessment