csr of grameen phone

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CSR ACTIVITIES OF GRAMEENPHONE

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Assignment on: CSR activities of GrameenPhone

Course title: Corporate Finance

Course Code: FIN-439

Submitted TO: Mr. Monir Hossain

Assistant Professor of Business Faculty, UNISA

Submitted By:

STUDENT NAME ID NO

MD. RASEL UDDIN 111-0062-001

MD. ABDUR RAHMAN 121-0282-001

MD. WALI ULLAH KHAN 121-0279-001

MOHAMMAD OSER FOYSAL 121-0290-001

MOHAMMAD SHADIQUR RAHMAN 121-0277-001

MOHAMMAD ABDULLAH KHOKAN 121-0288-001

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Date of submission: 07/09/2012

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Table of Content

SL. NO PARTICULAR PAGE NO

1. AKNOLODGEMENT 4

2. FOUNDERS 6

3. CORPORATE GOVERNANCE 7

4. ORGANOGRAM 8

5. CSR 9

6. 21 FEBRUARY 10

7. BIJOYER GOLPO BOLI 12

8. VILLAGE PHONE 13

9. CELL BAZAR 14

10. HEALTH CARE 15

11. FREE EYE CAMPS 16

12. FIGHT AGAINST HIV/AIDS 17

13. EMPORMENT 18

14. EDUCATION 20

15. CONCLUSION 25

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Acknowledgement

At first we are expressing our gratitude to the Almighty, who has given as the ability to complete

an assignment. As a student of FIN-439 Course we should have a good knowledge about CSR

information. To gather a good knowledge about CSR information our course teacher has given

us lecturer, but we think real life experiences are more effective than call lectures. So our thanks

go to our honorable course teacher MR. MONIR HOSSAIN giving us a chance and instruction

to make our assignments on subject which will be help us to cross the first bridge of FIN-439

course.

We would also acknowledge and take help from Mr. Raziur Rahman, Senior Marketing Officer

of GP and also internet to collect the information to prepare the report. Finally, we would like to

thank our family and almighty Allah for supporting us and giving us the courage to carry on our

work.

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GrameenphoneGrameenphone

CORPORATE HISTORY

Grameenphone is one of the largest private sector investments in the country with an accumulated investment of BDT 5200 crore up to December 2005. Grameenphone is also one the largest taxpayers in the country, having contributed nearby BDT 5000 crore in direct & indirect taxes to the Government Exchequer over the years. Of this amount, BDT 1670 crore was paid in 2005 alone.

The company has so far invested more than BDT 15,260 crore to build the network infrastructure since its inception in 1997. Grameenphone is also one the largest taxpayers in the country, having contributed more than BDT 16,600 crore in direct and indirect taxes to the Government Exchequer over the years.

Since its inception in March 1997, Grameenphone has built the largest cellular network in the country with over 12,000 base stations in more than 6000 locations. Presently, nearly 98 percent of the country's population is within the coverage area of the Grameenphone network.

Grameenphone was also the first operator to introduce the pre-paid service in September 1999. It established the first 24-hour Call Center, introduced value-added services such as VMS, SMS, fax and data transmission services, international roaming service, WAP, SMS-based push-pull services, EDGE, personal ring back tone and many other products and services.

From the very beginning, Grameenphone placed emphasis on providing good after-sales services. In recent years, the focus has been to provide after-sales within a short distance from where the customers live. There are now more than 600 GP Service Desks across the country covering nearly all upazilas of 61 districts. In addition, there are 78 Grameenphone Centers in all the divisional cities and they remain open from 8am-7pm every day including all holidays.

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FOUNDERS

Grameenphone was founded by a consortium that involves.

Telenor AS - the state owned Norway giant Telecommunication Company.

Grameen Telecom of Bangladesh - an affiliate of the world famous Grameen Bank.

Marubeni Corporation - one of the largest trading and investment companies in Japan.

Gonofone Development Corporation - the telecommunication development company in the

United States.

Norad, CDC IFC, ADB are the other investors of GP.

Grameenphone Subscribers

Grameenphone nearly doubled its subscriber base during the

initial years while the growth was much faster during the later years. It ended the inaugural year

with 18,000 customers, 30,000 by the end of the 1998, 60,000 in 1999, 1,93,000 in 2000,

471,000 in 2001, 775,000 in 2002, 1.16 million in 2003, 2.4 million in 2004, 5.5 million, 10

million in 2006 & It ended 2007 (June) with 13 million customers.

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CORPORATE GOVERNANCE

In the fast-paced world of telecommunications, vibrant and dynamic Corporate Governance

practices are an essential ingredient to success. Grameenphone believes in the continued

improvement of corporate governance. This in turn has led the Company to commit considerable

resources and implement internationally accepted Corporate Standards in its day-to-day

operations.

Being a public limited company, the Board of Directors of Grameenphone have a pivotal role to

play in meeting all stakeholders’ interests. The Board of Directors and the Management Team of

Grameenphone are committed to maintaining effective Corporate Governance through a culture

of accountability, transparency, They’ll-understood policies and procedures. The Board of

Directors and the Management Team also persevere to maintain compliance of all laws of

Bangladesh and all internally documented regulations, policies and procedures.

Grameenphone is a truly transparent company that operates at the highest levels of integrity and

accountability on a global standard.

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ORGANOGRAM

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CORPORATE SOCIAL RESPONSIBALITY (CSR)

At Grameenphone, They live by the statement "Development is a journey, not a destination." Our work is not just about ensuring connectivity; it is about connecting with people and building relationships, based on trust, with our subscribers, business partners, employees, shareholders, as They’ll as the wider community. They have always believed that good development is good business. While they maintain our business focus, taking the nation forward remains our top priority. Thus our relationship with Bangladesh is built on a partnership which strives to achieve common economic and social goals.

Corporate social responsibility, as they see it, is a ‘complementary' combination of ethical and responsible corporate behavior, as They’ll as a commitment towards generating greater good for the society by addressing the development needs of the country.

Our core strategy in this area is to be Bangladesh's partner in developing the country, particularly in its promise, as a United Nations Millennium Declaration signatory, to meet the eight targets known as the Millennium Development Goals by 2015. They have consolidated our social investment initiatives in four core areas related to the Millennium Development Goals namely,

Poverty alleviation, Healthcare,

Employment

Education.

They are witness to the endless possibilities and the strength of the people of Bangladesh. They believe every step matters in the journey of hope they are taking together as a nation. With every connection They provide and with every opportunity They create in the community at large, They see the emergence of new possibilities. The Village Phone ladies lead us towards a silent yet powerful social revolution. The indomitable spirit of acid survivors inspires us, while the confidence of intellectually challenged athletes shows us how to make the word ‘impossible' obsolete.

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Every step inspires us to move forward and takes us one step closer to our destination. Every step counts.

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21 February: 30 minutes to relive history

As we commemorate the 21st of February this year, it’s not just about holding onto the past, but

finding inspiration in ourselves and our own identity, remembering once again who we are,

finding our pride.

It was between 3:20 pm and 3:50 pm on 21st February 1952 that the youth stood together on the

streets against the oppressors. And it was during those 30 minutes that the police opened fire

without warning. It was the power of closeness in 30 minutes that made them stronger,

determined and immovable.

Those 30 minutes also prompted the entire nation to come closer and their movement spread like

wildfire throughout the country. It was the incident in those 30 minutes that was the trigger, the

spark, the turning point. Eventually, we got a date - 21st February, a year - 1952, a language -

Bangla, a nation - Bangladesh, and a moment now recognized as the International Mothers

Language Day!

This year Grameenphone in partnership with Prothom Alo has initiated a huge countrywide

campaign to commemorate Ekushey February. The main program will be held at historic

Amtala gate of Dhaka Medical College (Emergency Gate), where the events of those 30 minutes

will be recreated. Eminent soldiers of language movement, Abdul Matin, Ahmed Rafiq,

Anisuzzaman, Dr. Sayeed Haidar, Dr. Sharfuddin Ahmad, Murtaza Bashir, Rowshan Ara

Bachhu, Dr. Halima Khatun and others will join this event. The event would be simultaneously

live broadcasted by 7 TV Channels, 2 Radio Channels and webcasted on 3 different sites. The

program will start at 3 pm on 21 February, 2010.

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“Bijoyer Golpo Boli” – Tales of Victory

Grameenphone launched a campaign Bijoyer Golpo Boli”, that will search out stories of

everyday victory by common Bangladeshis. It is felt that Bangladesh moves ahead in leaps and

bounds because of small personal victories of the common Bangladeshi, and each small victory

has the power to inspire us as a nation.

GP will invite common Bangladeshis to send in their everyday victory stories. Each small

victory is a testament to the indomitable spirit of the average Bangladeshi. These small victories

have the power to lead us to bigger wins.

After preliminary selection, a number of stories will be selected by a panel of judges comprised

of eminent personalities. The objective of the campaign is to collect and collate these

experiences into a book to inspire general people with the hidden modern day victories.

“Bijoyer Golpo Boli” is a continuation of our endeavour with Prothom Alo on the publication of

“Ekatture Chithi” – a compilation of letters of closed ones written during the liberation war

collected through a nation-wide drive. “Bijoyer Golpo Boli” will be a compilation of stories of a

different victory from a different struggle.

The creation will go through the following steps:

1. Story Collection.

2. Preliminary Selection.

3. Final Selection.

4. Book Publication.

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POVERTY ALLIVEATION

The village phone helps to bring both social and economic empowerment to the rural women as

they take center stage in earning a living and setting an inspiring example. Connectivity also

brings with it entrepreneurship, such as setting up Community Information Centers (CICs). It

drives people to invest in technology and bridge the digital divide, thus helping both individuals

and the communities along the way towards development. Connectivity also assists towards

making informed business decisions as well as reducing the dependency on middlemen.

CellBazaar – an electronic marketplace – facilitates traders with necessary market information

and thus contributes towards business growth.

In connecting the unconnected, we have contributed towards bringing the urban to the rural and

the rural to the urban, generating employment, increasing GDP, empowered millions and

generally making life easier. In our march towards development, no one is left behind and every

day we hope to keep connecting the unconnected.

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1. Village Phone

In rural areas, where isolation and poor infrastructure services are often the norm,

telecommunications can play an extremely important role in enhancing social and economic

development. The Village Phone (VP) initiative has made tremendous social and economic

impact in the rural areas of Bangladesh, creating a 'substantial consumer surplus' for the users.

Launch Date:

26 March, 1997, the same day commercial service of Grameenphone was launched.

How It Works:

Grameen Telecom supervises the village phone activities in cooperation with Grameen Bank and

Grameenphone.

2. Community Information Center

The Grameenphone Community Information Center (CIC) is a shared premise where rural people may access a wide range of state of the art services such as Internet, voice communications, video conferencing and other information services.

Launch Date:

February 2006

How it Works:

It is designed to be run independently as small businesses by local entrepreneurs. Each CIC is equipped with a computer, a printer, a scanner, a webcam and a modem to provide internet-based services. CIC entrepreneurs are trained and are provided with continuous support from

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Grameenphone so that they can extend their knowledge and service to the communities they serve. CICs also provide other GP services, such as payphones and electronic recharge for pre-paid and post-paid mobile accounts.


3. CellBazaar

Using Grameenphone CellBazaar, buyers and sellers are able to trade goods (e.g. rice, motorcycle,

electronics, etc.) through their mobile phones, bringing the benefits of information exchange, community

networking and one-to-many trading to a previously unwired rural population. It facilitates the system of

trading, so that the traders can gather market information for smart and informed decision-making while

staying at home and grow their business. CellBazaar simply connects and empowers.

Launch Date:

July 2006

How it Works:

Grameenphone CellBazaar project is about using the mobile phone to create an electronic market

place. CellBazaar users register via a simple procedure and can then post items for sale via the

mobile phone or a computer. A simple search through an SMS, or browsing with WAP (Wireless

Application Protocol) and WEB (www.cellbazaar.com), or even through IVR (call 3838) gives

access to the listed available items with their respective price and the address of purchase.

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HEALTHCARE

"Health" is one of the key focus areas where Grameenphone has consolidated its social

investments. We believe we should work together to create means through which we will not

only assist in raising awareness but also take the available services door to door and reach the

mass population of the country. For this, we are committed to work with the Bangladesh

Government and development agencies to make every life count and are focused on improving

basic service quality, developing infrastructure and ensuring access to healthcare for all.

1. Safe Motherhood and Infant Care Project

Grameenphone Safe Motherhood & Infant Care Project is thus designed to ensure free, yet

quality, safe motherhood and infant care services to poor mothers and their infants throughout

the country. It also aims to assist in necessary infrastructure development and extension of basic

healthcare services, especially in the hard-to-reach and remote areas.

Launch Date:May 2007

How it Works:

In partnership with Pathfinder International and through USAID’s network of Smiling Sun

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clinics in 61 districts, free primary healthcare services are being provided by health professionals

via 318 static clinics, 8000 satellite clinics and 6000 community-based health-workers across the

country.


2. Free Eye Camps

The major challenge in eliminating blindness in Bangladesh is reaching the rural and

underserved population as the majority of country's eye-care facilities are based in the big cities.

80 percent of Bangladeshis living in rural areas are almost completely deprived of all eye-care

services. Bangladesh is a signatory of the VISION 2020: Right to Sight, a global initiative jointly

launched in 1999 by WHO and IAPB to eradicate blindness from the world by the year 2020.

Launch Date:July 2007

How it Works

Grameenphone, jointly with Sightsavers International, organizes the eye camps and provides

associated actual cost for organizing the camps and also provides surgery costs which includes

transportation and follow-up visit cost of patients.

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3. Fight against HIV/AIDSIn that case they have to reduce or reduce the rate of the percentage of HIV.

Launch Date: September 2007

How it Works:

Grameenphone, jointly works with UNAIDS, an initiative of the United Nations which brings

together the efforts and resources of ten UN agencies i.e. UNHCR, UNICEF, WFP, UNFPA,

UNODC, ILO, UNESCO, WHO, and the World Bank, to help prevent new HIV infections, care

for those already infected, and mitigate the impact of the epidemic. This partnership works

through the Asia Pacific Leadership Forum (APLF) with the aim to create an enabling

environment in support of policy actions on HIV and AIDS.

Another activities related to the healthcare programe

4. Cancer Management for the Poor.

5. NID Awareness Campaign.

6. Blood bank at Rafatullah Community Hospital.

7. 789 Healthline.

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EMPOWERMENT

Lack of empowerment and poverty is a chronic and complex problem for Bangladesh. Some of the major

factors contributing to this situation are inequality in income distribution, lack of access to resources, lack

of access to information and inadequate infrastructure. The rural people of Bangladesh especially are

deprived of these facilities, which is a major issue to break out from the shackles of poverty prevailing in

the country.

Empowerment is a key constituent towards poverty reduction, and it is a key driver for sustainable

development. It is a process whereby the capacity of individuals or groups are enhanced to make

important choices and decisions, and to transform those choices and decisions into desired actions and

outcomes. This, in turn, helps them to secure a better and more prosperous life.

1. Partnership with Special Olympics Bangladesh

Grameenphone, in association with Special Olympics Bangladesh, aims to empower

intellectually-challenged athletes by nurturing and nourishing their sporting capabilities. This

will help them become independent and confident in themselves, so that they can not only be a

part of the society in which they live, but also play an active role with their own achievements to

stand upon.

Launch Date:August 2007

How it Works:

As the sole sponsor, Grameenphone provided necessary support and training for the athletes for

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participation in the Special Olympic Games 2007 in Beijing, China. Special Olympics International is the world's largest program of sports training and athletic competition for children and adults with intellectual disabilities.

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2. Information Boat Project

Information is a powerful enabling tool that opens up a wide range of opportunities. But in

reality, a farmer from rural Bangladesh can hardly relate to the words: information technology.

The Information Boat Project sailed out of a partnership between Grameenphone and CARE

Bangladesh whereby information hubs are being created to meet the communication needs of

rural communities, especially in the Char and Haor areas.

Launch Date:December 2007

How it Works:

The Information Boats will work as information hub to meet the communication needs of rural communities, especially in the Char and Haor areas, as people of these areas have limited access to up-to-date livelihood and other information owing to their remote presence from the mainland.

3. Skill Development Center

Drug rehabilitation centers play a significant role in this fight towards a drug-free society, as they

are aimed at helping people get over their dependency on drugs and arming them with the

techniques and willpower to ensure they stay drug-free. Therefore Grameenphone formed a CSR

partnership with Ashokti Punorbshon Nibash (APON), to support rehabilitation of economically

disadvantaged drug addicts.

Launch Date:September 2007

How it Works:

The information center is equipped with a computer, a printer, a scanner, a webcam and a modem to

render internet-based services to the local community. It also provides other GP services, such as

payphones and electronic recharge for pre-paid and post-paid mobile accounts

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Rehabilitation of Acid Victims is another activities of empowerment


EDUCATION

Education works as a catalyst for human development. It provides people with the tools and

knowledge they need to understand and participate in today’s world, and benefit from

globalization and technological change. It is one of the most effective weapons against

HIV/AIDS and other diseases, and raises awareness of living conditions and environmental

protection. Life expectancy rises by as much as 2 years for every 1 per cent increase in literacy.

We are aware that the initiatives still serves less than what the nation needs. But, we are

committed to keep contributing in whatever way we can towards achieving an enlightened

Bangladesh. This dream is one that we all share as a nation.

1. Scholarship Program

Grameen Shikkha Scholarship Management Program has made it possible for the bright but

underprivileged students to realize their educational endeavor. Grameenphone is honored to be

participating in that program.

2. True Liberation War Stories

The Liberation War is the central component of Bangladesh’s history. It symbolizes the glorious

sacrifice of our heroes for the independence of our country.

Thus, Grameenphone, in partnership with Centre for Bangladesh Liberation War Studies,

sponsors the publication and free distribution of a series of illustrated books on Liberation War.

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The stories in these publications are based on true events of the heroics of our freedom fighters,

essentially during frontal battles fought in the battle-fields of Bangladesh.


3. Partnership with Bishsho Shahitto Kendro

Grameenphone launched a strategic partnership with Bishsho Shahito Kendro, to support two of

BSK’s programs: the Enrichment Program (Book Reading Program) and the ‘Know Bangladesh’

(Deshke Jano) program, with the objective to enlighten the youth of the country.

4. Education Center cum Cyclone Shelter Grameenphone as part of the company’s rehabilitation plans in the SIDR affected areas is to

provide financial assistance to build education center cum cyclone shelters in the southern belt of

the country.

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CSR PUBLICATIONS

Grameenphone have published many publications on its CSR activities.

1. CSR Brochure.

2. "Steps” Newsletter.

* Steps-April 08 Issue

*Steps-July 08 Issue

*Steps-October 08 issue

*Steps-April 09 issue

*Steps-August 09 issue

3. Mini Documentary

* Every Sight Counts

*Every Dream Counts

*Every Life Counts

3. CSR Presentation

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CSR UPDETS

2009

1. Nation-wide blanket and warm clothes distribution

2. Grameenphone organizes Free Eye Camp at Sirajganj

3. GP Sets up Skill Development Center & CIC at APONGAON

4. Grameenphone organizes Free Eye Camp at Gopalganj

5. Second Illustrated Book on Liberation War published

6. Grameenphone sponsors Street Children’s Party2nd Regional Talent Hunt for

Intellectually Challenged Athletes

7. Grameenphone organizes Free Eye Camp at Gazipur

8. Grameenphone organizes Free Eye Camp at Habiganj

2008

1. GP Free Eye Camp at Barisal

2. Clinic on Wheels Handover Ceremony

3. GP Free Eye Camp at Comilla

4. Cervical Cancer Vaccination Program

5. GP Signs MOU towards AIDS Prevention

6. GP MT visits SMIC Clinic at Sylhet

7. Free Eye Camp at Sylhet

8. Sets up Blood Bank with TMSS in Bogra

9. Build Cyclone Shelter in SIDR-affected areas

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10. To continue partnership with Sightsavers

11. GP launches ‘Tathyo Tori’ with CARE

12. Illustrated Book on Liberation War published

13. Grameenphone organizes Free Eye Camp at Tangail

14. Roundtable discussion on AIDS organized

15. Grameenphone to continue Safe Motherhood and Infant Care Project

16. Grameenphone organizes Free Eye Camp at Moheshkhali

17. Grameenphone publishes its first CSR Report

18. Grameenphone sponsors pilot Cervical Cancer vaccination program with BSMMU

2007

1. Grameenphone to provide scholarship to underprivileged students

2. Grameenphone to launch ‘Information Boat'

3. Grameenphone extends help for the cyclone victims

4. Reception for Bangladesh Special Olympics Team

5. AIDS Awareness Campaign

6. 6th Free Eye Camp

7. Employment opportunity for Acid victims

2006

1. Helping Thalasaemia patients

2. GP launches development talk-show

3. Distributing relief in coastal areas

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Conclusion

Grameenphone is leading company of telecommunication industry in Bangladesh. Grameenphone organizes different types of campaign of CSR activities. They always try to stay close with the people of Bangladesh. They believe in CSR activities to expand the communications with the people. With the CSR they contribute in education, health care, poverty, & social awareness.

We can say that a CSR activity of Grameenphone is always related to expand their business.

csr of grameen phone

Documents

bijoyer golpo

millennium

paid mobile

safe motherhood

acid victims

mobile phone

gp services

electronic