cspa 2012: moving online - part 1
DESCRIPTION
This is the first of two sessions Aaron Manfull gave at the CSPA high school journalism convention at Columbia University March 15, 2012. This session deals with planning for an online move.TRANSCRIPT
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Publications 2.0
The time is now to move your publication online.
start herestart here
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#CSPAsc12
@manfull
aaronmanfull.com
JEADigitalMedia.orgtheNext26.com
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Joomla 2008-2010
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WordPress 2010-current
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Give Your Publication An Online Presence
Stop Thinking About Doing It
Start Today
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Everything must revolve around it.
This is not an extra appendage.
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•Put an editor in charge
•Offer incentives for students. Writing for the Web shouldn’t be used as punishment.
•Create positions that revolve around the web
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Class Structure
newspaper
yearbook
WritersDesignersPhotographers
WritersDesignersPhotographers
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newspaper yearbook
WritersDesigners
PhotographersSome Web
Video
newspaper
WritersDesignersPhotographersSome Web
Class Structure
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newspaper yearbook
digital media
WritersDesigners
WebVideoPhotographers
WritersDesigners
Class Structure
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Social Networking
Web Editor
Beats
Digital Media Director
Photo Editor
Video/Podcast Editor
Publicity
EIC Digital Media
Editor Roles
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Define your purpose. What is your mission?
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•How do each of the student media at the school differ?
•What niche will the Web find itself
fitting into?
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Develop a sitemap.33
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Get an easy, memorable URL.
Our progression:FHN026.comNorthstartoday.comExcaliburyearbook.comFHNtoday.com
(considered francishowellnorth.com)
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Ways of going about it:
•Putting PDFs of your publication online (issuu.com)
•Using an application like Dreamweaver
•Using a CMS like my.hsj.org, Joomla, Drupal or Wordpress
Choose your platform55
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aaronmanfull.com @manfull JEADigitalMedia.org