c@s_credentials
TRANSCRIPT
@SCALECONTENT
Oa
Realtime ContentOwned & Licensed1 Intergrated with Rich
Media Display Ads2 Distributed toyour Audience3
Sizemek Trackable (3rd Party)Works with network publishers Tribal Fusion, Yahoo, Innity, GDN, YouTube Masthead
HOW IT WORKS
PERFORMANCE TO DATE (31 MAY 2016)
Based on an average of 4 Campaigns
58,499,187 Impressions
219,728 EngagementsER 0.38%
CTR 0.05%31,355 Clickthroughs
EARLY ADOPTERS
CASE STUDY |
OUR APPROACHLaunching the S7 with scale and precision targeting
Using C@S to pull the globallivestream onto the banners toallow more people to view thecontent as it happened LIVE
Dynamicly pulling our socialfeed during the Launch eventof S7 in Malaysia to allow awider audience get real-timeupdates on the event.
Utilizing global 360º videoto enhance engagement
Utilizing our social Gifs toeducate and entice users onthe key features of S7
CASE STUDIES |
OUR APPROACH
BACKGROUND
Working very closely with theclient, we created a banner thatis 100% dynamic (pulls all itscontents from the online store)
The contents of these bannersupdate real-time as the clientchanges their deals & products
Online Stores are fast pacedand the traditional method ofonline advertising is too slowand lack flexibility when itcomes to real-time promotions.
Product card fromwww.courts.com.my
CASE STUDIES |
OUR APPROACH
BACKGROUND
Scaling our rich content fromHitz.fm & Era.fm accompaniedby articles published on Says& Ohbulan
Giving users rich content andallowing them to view all usersubmissions and submit theirown entries too!
We planned an “unexpectedfootball” campaign where weengaged famous radio DJʼs toparticipate and create hype
Licensed Content
Owned Content
CTR 0.11%CTR 0.05%
Launchingyour first
Campaign?
KNOW THE LIMITATIONS
Dynamic Content will be displayed on Rich Media Banners
GDN doesnt allow LIVE feeds due to clickthrough URL not being the brand page*
LIVE feed must be pulled from brands owned social pages (FB,Instgram,Youtube)
# requires manual feed updating for safety
Unable to pull specific playlist from Youtube
UNDERSTAND THE PROCESS
Consult the Team! (Nic)
3 Days
1 Week
2 Days
4 Days
Indentify the Direction & Content (Nic)
Campaign Setup & Development(Nic, Sharpy or Azlan)
Prepare 3rd Party Tracking (Planner)
Implement & LIVE campaign (Sridhar)
THE TEAM
KNOREX
Nic Hon [email protected]
Benny [email protected]
