crystal_media_advertising
TRANSCRIPT
Specialized in ATL, BTL &
Brand Activation Services
CRYSTAL MEDIA
Providing Complete Solutions in
Advertising , PR. & Events
• Mr Gulfam A Sheikh - Patron In Chief / Chairman
• Mr Amir Shamim - CEO
• Mr Ahmed Awan - Director Business Development.
• Mr Mehtab Abbasi - Director Operations
• Col (R) Usman Malik - Legal Advisor
• Established in 2008 by a team of dynamic & experienced marketing professionals with the aim to provide unconventional integrated marketing services to our valued customers.
Introduction / Top Management
• To create new dimensions for existing brands & effective activation of upcoming Brands, Deriving astonishing results for our customers.
• To provide versatile advertising & marketing services to our clients from idea generation till implementation.
Our Mission
EVENT MANAGEMENT
CRYSTAL MEDIA
From creating a brand identity to building & managing a brand. The same goes for event management. Liaison with event managers who are the best in the business, we make sure that the following are put into place.
The design framework Marketing plans Location & Logistics Co-ordination with vendors / Performers / Artistes, etc. Stage / Invitations / Menu, etc.
The successful handing of an event fundamentally revolves around Getting the right people for the event Ability to work under pressure and stringent deadlines Logistics & Networking Skills
Event Management
BRAND ACTIVATION
CRYSTAL MEDIA
Activating a brand is perhaps one of the biggest challenges that companies are faced with today. To facilitate a successful promotional process, we focus on:
Choosing strategic locations Deputing qualified manpower Conducting training sessions to impart product knowledge Ensuring that the hired personnel Attract Educate Convince the audience Generate sales and future leads Monitoring and analyzing the results
Brand Activation
MERCHANDISING
CRYSTAL MEDIA
Our specialized services go beyond organizing activities that are occasional or one-time. We also offer expertise in long-term promotional endeavors like merchandising. This includes :
Enhancing popularity of the products
Exceptional arrangement of POS Props
Specializing in unconventional retail outlets
Creating better brand-recall value for the product
Merchandising
CONCEPT DEVELOPMENT
CRYSTAL MEDIA
Our strength stems from the fact that as conceptualizes, our presence is prevalent all through the product life cycle. We are present right from conceiving & creating a product name to entire marketing campaigns working round a central theme.The key areas that we focus on, involve.
Defining Product / Service Sales Pitch Segmentation Marketing Mix
Concept Development
MEDIA BUYING & PLANNING
CRYSTAL MEDIA
• At Crystal MEDIA, our efforts are directed at formulating a media
strategy that reaches the right audience at the right time.
• The media plan is created to specifically TARGET THE PRODUCT /
SERVICES the MARKETING OBJECTIVES and the MARKETING
BUDGET keeping the above-given factors in mind, we suggest an
OPTIMIZED MEDIA MIX that is arrived on the basis of TARGET
AUDIENCE COST – BENEFIT RATIO REACH & FREQUENCY
Media Buying & Planning
CREATIVE PRODUCTION OF 2D & 3D COMMERCIALS
CRYSTAL MEDIA
• At CRYSTAL MEDIA, we believe that excellence lies in the execution. Our long-standing association with various Production houses has given us the advantage of recognizing their individual creative competencies.
• Therefore, we are well-equipped to delegate the project to a particular agency according to its expertise.
Creative-Production Of 2d & 3d Commercials
PUBLIC RELATIONS
CRYSTAL MEDIA
• At CRYSTAL MEDIA, we believe that our role is more than just a Marketing solutions provider; we find representation as the official spokesperson – the face & voice of our clients.
• In this capacity, we work towards Organizing press meets Interfacing with media personnel Projecting the company’s image.
• Being the first-hand information provider for new product / service launches Leveraging the power of the written word through Press Releases.
• Influencing the media to write / promote the company’s products / services
Public Relations
INDOOR & OUTDOOR ADVERTISING
CRYSTAL MEDIA
As a services provider, we understand that our services need to be delivered with value-addition and attention to detail. Which is why, whether it is indoor or outdoor advertising, we believe that certain common parameters need to be met
‘Size does matter’
Catch attention, leave an impression
Appropriate placements
Readability & visibility
Capability to convey message at a glance
Conciseness
Visual appeal
In Door & Outdoor Advertising
PRODUCT REGISTRATION
CRYSTAL MEDIA
One of our very specialized services includes:
• Registration of products among major outlets and super stores in KHI, LHR and ISB.
The following are few important super stores
• Hyper star, Master Management (airport), Imtiaz Stores, Naheed Super Store, Chase Up Super Markets, Agha’s Super stores, Mottas, Parrk Towers Super, EBCO Forum, Diamond, Home Plus, Bin Aadam, Bin Hashim, etc.
Product Registration
Our Clientele ProfileGlaxo Smith KlineBosch PharmaceuticalSanofi AventisMacter PharmaIBAAS – Institute of Business Administration and Aviation SciencesMagnetizerKidz and KidzSo Safe Water TechnologyAVONDANPAK ConfectioneryElla RougeEdenrobeHilal ConfectioneryDlish foodSitara GroupScions MallPearl Mineral WaterDiezel Engineering
Lolain CosmeticsOxford KnittingDreamworld ResortBin Adam Super MartCentury Palm OilFM 107Osaka LEDTurkish AirlineSaima BuildersFIJI WaterHi Life HospitalsSouthend ClubAl Haj FawAir IndusKarakoram MotorsPAF Kreek Club
ADDRESS
Head Office: B-245 Block D, North Nazimabad. Karachi.
Lahore Branch: #42 & 43, Schazoo Housing Colony, 45 GT Road
Islamabad Branch: #09, Street 78, G-6/4 Islamabad.
Hello: 0302-8221048, 0321-7880099.
Email : [email protected]
Contact Information
Thank You