crushcrypto ico review friendz (fdz) · 2018. 2. 23. · development roadmap for additional...

ICO Review:

Friendz (FDZ)

Decentralized Digital MarketingFebruary 22, 2018

PROJECT OVERVIEW

What is Friendz?

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• A mobile application that lets its users to participate in

digital marketing campaigns of major brands by posting

on social media, and are rewarded FDZ tokens if their

content is approved.

• The company believes word of mouth is the most

powerful marketing tool, thus its goal is to connect

brands with their target audience using the power of

individual users.

• Friendz allows anybody to promote brands like a

celebrity social media influencer, and allows brands to

expand their advertising reach in a new and intimate way.

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PROJECT OVERVIEW

App features



PROJECT OVERVIEW

Development roadmap


Sep 2015: Friendz

established

Feb 2016: App

officially launched

Jun 2016:

Received €400k

investment round

Dec 2016:

Revenues amount

to €300k

Feb: Reached

100,000

downloads

Jun: Achieved

breakeven

Nov: Revenues

amount to €1.2m

with 200k users

Q1: Listed on

exchange

Q2: Expansion to

Central Europe

Q3: Introduce

creativity

approvers

Q4: Expansion of

services to B2B

clients

Q1: Expansion to

Nordics

Q2: Widget

payment system

for commercial

partners

Q3: Users internal

wallet

Q4: Expansion to

Eastern Europe

Q1: Expansion to

North America

Q2: Expansion to

South America

Q3: Expansion to

Asia and Australia

2015-2016 2017 2018 2019 2020


TOKEN SALE OVERVIEW

FDZ token sale summary

• Project name: Friendz

• Token symbol: FDZ

• Website: https://friendz.io

• Hard cap: US$50.25M

• Conversion rate: 1 FDZ = $0.067

• Max market cap at ICO (fully diluted basis): US$101M

• Bonus structure: 40% bonus first hour of ICO (subject to

partial lockup up to 12 months), 20% first day, 10% rest of

first week

• Presale or white list: Whitelist closes February 28, 2018,

register here: https://steward.friendz.io/login

• ERC-20 token: Yes

• Countries excluded: U.S.A.

• Timeline: ICO runs from March 1 to 21, 2018

• Token distribution date: Immediately distributed except

for those purchased within the first hour of ICO

ICO SUMMARY


TOKEN DISTRIBUTION

50%

20%

18%

5%5%2%

ICO

Reserve fund

Partners & advisors

Liquidity fund

Team

Bounty program

USE OF PROCEEDS

50%

20%

15%

10%5% Business development & marketing

Personnel & professionals

Development

Q&A

Others

https://friendz.io/

https://steward.friendz.io/login


PROJECT OVERVIEW

Use of FDZ tokens


• Friendz currently rewards its users with Credits,

which have a pegged euro exchange rate. Users

are able to convert their Credits to FDZ after

amassing a sufficient amount.

• Before the introduction of FDZ tokens, Credits

would be used to exchange for gift cards and

vouchers on the Friendz online store.

• The introduction of FDZ allows Friendz to skip

the middle man in rewarding their users, as they

will be able to convert the Credits they earn into

a token that can be exchanged for fiat money.


PROJECT OVERVIEW

Use of FDZ tokens (continued)


• FDZ token is also used by companies that want to

purchase marketing services on the Friendz

Platform. Companies can pay in fiat, but will receive

a discount if they pay using FDZ tokens instead.

• Friendz plans for premium features and games to

be available on the platform in exchange for

staking FDZ, as well as offering special features that

increase their engagement using Friendz tokens.

• As Friendz acquires more users, the value of the

Friendz advertising network as well as the FDZ

token should increase.


THE TEAM

Team and advisors


Alessandro Cadoni

Co-Founder

Head of Community; M.S. in

Management Engineering from

LIUC University.

Cecilia Nostro

Co-Founder

Head of Marketing and Salesl M.B.A.

from University of Lugano, studied

Economics in undergrad.

Daniele Scaglia

Co-Founder

Head of Operations; M.S. in

Industrial Process Engineering.

Previously Cost/Production

Controller at INCA S.p.A.

Giorgio Pallocca

CTO

Head of development at

Ohmygoodness Inc., Founder of

Netlex and served as CEO for both

NetLex and Dexma. Netlex was

acquired by TeamSystem, a European

software company.


OUR THOUGHTS

The opportunities


• Unlike a lot of other declining startups

that have raised funds through ICO,

Friendz is actually a growing company.

The company was founded in 2016 and

already has 35 employees, and has

worked with a number of Fortune 500

companies. This shows the credential of

the company and the team.

• The integration with FDZ token requires

minimal change to the business model

so it likely won’t deter the app’s growth.

SELECT CLIENTS


OUR THOUGHTS

The opportunities


• Global digital ad spending (including

mobile) will increase by 17.7% to reach

$269.9 billion in 2018, thus 42% of

total media ad spending. By 2020,

spending will top $335.5billion and

represent over 46% of total media ad

investment.

• Influencer marketing is a new and

rapidly-growing industry, especially

for influencers with a smaller

audience. Friendz is well positioned

to benefit from this trend.


OUR THOUGHTS

Our concerns


• Brands and advertising agencies can use

Friendz’s services with fiat, potentially reducing

the demand for FDZ tokens.

• The only social media platform that integrates

with Friendz is Facebook for now. The lack of

additional platform integration is considered

slow in development progress as the app was

launched two years ago.

• Also founded in 2016, Indahash has a very similar

business model as Friendz and is more advanced,

having worked with 400 clients in over 70

markets and 8 of the top 10 largest media

agencies in the world.


OUR THOUGHTS

Our views

For flipping: Neutral.

• The hard cap is way too large for a mobile application, especially in the current market condition. If

the hard cap is not filled in the first week, it would have a difficult time raising additional funds as

there will be no more bonus.

For long-term holding: Neutral.

• Applications generally have a lower valuation than infrastructure/protocol projects. Indahash, a very

similar project with a more advanced development, has a current market cap of $50 million.



crushcrypto ico review friendz (fdz) · 2018. 2. 23. · development roadmap for additional...

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