Build Membership Value with Low Cost Methods

By Doug Devitre

Current Communication

Current Positions from Survey

Participation of Membership

Creating Value

Marketing

Blogging

www.WordPress.com

www.ActiveRain.com

www.RealTownBlogs.com

Southern California CRS Blog

Steps to Creating Blog

Multiple Authors

• President

• President Elect

• Immediate Past President

• Treasurer

• Education

• Membership

Do you have time to blog?

Set Recurring Appointment in Outlook

Time Release Entry

Power of Video

• Chapter presentations

• Guest speakers

• Installation banquets

• Charity events

• CRS Testimonials

• Marketing ideas

Video Testimonials

• Referrals from other members

• Networking opportunities

• Education from courses

Video Recording Devices

Flip Videowww.flipvideo.com

Logitech Quick Cam Prowww.logitech.com

Create a YouTube Account

Video Upload Step 1 of 2

Video Upload Step 2 of 2

Marketing Using YouTube

Embed YouTube Video WordPress

Insert Code

Windows Movie Maker

Online Social Networking

www.LinkedIn.com

www.Facebook.com

www.Twitter.com

LinkedIn Group

Discussions in LinkedIn Groups

Improve LinkedIn Group

• Invite members

• Ask members to follow you

• Post RSS link to all websites

• Post events to profile

• Add badge to profiles

• Post link on other websites

Facebook Group

Improve your Facebook Group

• Invite friends to join group

• Add photos of events

• Add videos of events

• Enable the discussion board

• Schedule events and invite members

• Add badge to profiles

• Post link on other websites

Improve Your Twitter

• Follow your members

• Ask members to follow you

• Post RSS link to all websites

• Post events to profile

• Add badge to profiles

• Post link on other websites

www.Twitter.com

Photo Sharing

www.Flickr.com

www.Slide.com

Which Photos to Share?

www.Flickr.com

www.Slide.com

Add Images from Flickr

Google Docs

http://Docs.Google.com

Benefits of Google Docs

• FREE

• Access documents from online connection

• Save time emailing documents

• Restrict access by invitation only

• Collaborate on documents in real time

• FREE

What Documents to Share

Set up a FREE Google Account

Add Google Docs to your applications

Google Docs Types

3 Types of Documents3 Types of Documents

Upload Files

Google Docs Folders

Each Document = Web Page

Publish document to URL

Publish document to URL

Communication

RSS

www.FeedBurner.com

www.WidgetBox.com

www.FeedDemon.com

Why RSS?

Reader vs. Publisher

Ways to View RSS Feed

www.FeedDemon.com

Create RSS Feeds for:

Feeds Posted to:

Membership Podcast

www.FreeConferenceCall.com

http://Audacity.SourceForge.Net

www.HipCast.com

Tele-seminar Example

Tele-seminar Example

Whom to Interview

• Top CRS agents in local market

• Regional Chamber of Commerce

• Local public figures

• Chapter Presidents

Podcast

Download from iTunes

Social Bookmarking

http://Del.icio.us

Why Share Favorite Websites

• Position CRS Chapter as source of info

• Resource for members

• RSS syndication in blog

Del.icio.us

http://del.icio.us/dougdevitre

www.Google.com/Calendar

How to Use Google Calendar

Advertise Class Schedule Online

Updates Outlook, RSS feed, and your

website automatically

Updates Outlook, RSS feed, and your

website automatically

Invite others to attend

Invite others to attend

Set remindersSet reminders

Google Calendar Settings

1.1.

2.2.

Calendar Integration

Google Calendar on Your Blog

RSS FeedRSS Feed

Add Google Calendar to Outlook

Google Calendar on a Website

Google Calendar on Your Website

Embed Code to Website

Promotion Ideas

Contests

• Best CRS video testimonial

• Best marketing idea

• Best LinkedIn discussion

• Best Flickr photos

• Best audio interview

• Best blog post

Give Winners

• FREE lunch

• FREE CRS class

• Gift certificate at the CRS store

• Trip to Sell-a-bration 2009

Contest Pays for

• Marketing expenses

• Interaction among members

• Testimonials for CRS

Sponsorships

What is the value proposition?

I will give you_______

if you give me _______?

I will give you…

• EXPOSURE

• List of members

• Time to present at events

• Mentioned in marketing and communication:– Blog

– Podcast

– Social networks

– Website

– eMarketing

If you give me…

Your Return on Investment

Exposure to Transactions

Make it a Win-Win

Sponsorship Letter

Organization Checklist

• Open checklist

• Identify action items

• Assign role

• Assign completion deadline

Quick Recap

Social Media To Do List