crowdsourcing with social contests

SEARCH MARKETING WORKSHOPCrowdsourcing with Social Contests

November 13, 2015

Search Marketing Workshop | ©2015 re:group, inc. | 11.13.2015

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TAYLOR HULYK@taylorhulyk @regroupinc


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branding & positioning

search engine marketing

newspaper

blogs

television

word of mouth

research & strategy

eventsradio

websites

social media

communities

merchandising

search engine optimization

standards

experimental

email marketing

outdoor

collaterallocal search guerrilla

video

online banners & retargeting

direct mail

pos and on-packagenaming & identity

mobile marketing


5 SOCIAL CONTESTS


6“America’s Favorite Neighborhood Pet Store”


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THE PROBLEM


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THE SOLUTION

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BE OUR NEIGHBOR

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PET SHAMING

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CAT CRAZY!

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THE RESULTSWith these three initiatives alone, we collected over 11,000 neighbor photos to support ongoing social content creation efforts.

Also led to: • Acquisition of almost 9,000 opt-in email addresses

• Social community growth • Brand awareness • A focus on “neighborhood,” the brand position

• Emphasis on the emotional connection between neighbor and pet—making them the foundation of the brand


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BUT BEWARE!We have learned several lessons along the way…• Choose the right social app vendor. • Make sure you have a developer that has the flexibility to overwrite template code to make it work for your business.

• Negotiate technical troubleshooting with vendor prior to contest launch.

• Make sure creative is clear and engaging.

• Run rules past legal counsel. • Keep record of both the technological and operational challenges of each contest.

• is not? • What would you like to do differently? • How can we help?


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LET’S TALKASK ME ANYTHING, I’LL BE GLAD TO ANSWER.

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Presenting from today

Thank You!


TAYLOR HULYKPhone: 734.327.6622

Email: [email protected] Twitter: @taylorhulyk

crowdsourcing with social contests

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