crowdsourcing and crowdfeeding

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CROWDSOURCING AND CROWDFEEDING TOOLS AND TIPS FOR PARTECIPATORY INFORMATION MANAGEMENT SYSTEMS Anahi Ayala Iacucci anahi@crisismappers. net World Bank Zambia PPCR Mission – August 2010

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Page 1: Crowdsourcing and Crowdfeeding

CROWDSOURCING AND CROWDFEEDING

TOOLS AND TIPS FOR PARTECIPATORY INFORMATION MANAGEMENT SYSTEMS

Anahi Ayala [email protected]

World Bank ZambiaPPCR Mission – August 2010

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CROWDSOURCING AND CROWDFEEDING

CROWDSOURCING: use the crowd to collect information. The act of outsourcing tasks, traditionally performed by an employee to a large group of people or community (a crowd), through an open call for action. Jeff Howe coined the term in June 2006 explaining that because technological advances have allowed for cheap consumer electronics, the gap between professionals and amateurs has been diminished.

CROWDFEEDING: the need for the crowd to share information with the crowd, ie, not top-down, or bottom-up, but information from the crowd, for the crowd; horizontal communication. The act of sharing information out to a large group of people or community, through an open sharing system. In the same time for the international community it means to share all available information with all stakeholders to allow better decision to be taken and better actions to be implemented.

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Advantages of using crowdsourcing

Information during a crisis or for early warning systems is as important as food and water

Affected communities know what is going on on the ground in real time

The ability to collect information is limited by the availability of sources of information: more sources, more information

Affected population get engaged in the process because they have an interest in the outcome

Crowdsourcing is relatively cheaper than the use of selected monitoring teams

Crowdsourcing allow for triangulation of information permitting verification and accountability

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Typologies of crowdsourcing methods

Unbounded crowd-sourcing: a large group of people is reporting. This system allows for an unlimited number of information to come in, but lack in reliability of information.

Bounded crowd-sourcing: the reporting is done by a specific group. This system allows for verified information to come in but is subjected to the limitation of the limited source.

Combined bounded and unbounded crowd-sourcing: information are collected by a specific group of people, but also by the crowd. Reliable sources and unreliable sources are combines. This system allows for:

I. increase in overall reportingII. Increase in the ability to validate reports from

unknown sources

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: CROWDSOURCING, MAPPING

Ushahidi, which means “testimony” in Swahili, began as a one-off deployment for mapping reports of election violence after the December 2007 Kenyan elections. Ushahidi is a crowdsourcing mapping system that people to report into the platform by web submission, SMS, Twitter or e-mail. The Ushahidi platform is right now being used in more than 30 countries and 60 projects, from electoral monitoring in Burundi to violence in Congo to Early Warning system in the Rift Valley.

AND CROWDFEEDING TOOL

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What is Ushahidi?

Platform Methodology

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What is Ushahidi?

Platform

Methodology

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What you can do with

Visualization of data on a map

Multiple layersCrowdfeeding

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Visualizing data on an interactive map

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Multiple layers

The categoriesThe map layersThe static layers

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1st layer: the categories

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2nd Layer: The map layers

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3rd Layer: The static layers

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Two typologies of static layers

Points (ex. Fixed points like wells, dams, irrigation systems)

Areas (ex.Agro-ecological regions, risk maps, crop suitability)

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Crowdfeeding

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OPENSTREET MAP: CROWDSOURCED MAPPING

OpenStreet Map (OSM) was founded in July 2004 by Steve Coast. OpenStreet Map data is published under an open content license, with the intention of promoting free use and re-distribution of the data (both commercial and non-commercial). The Map is entirely built by volunteers who can be expert mappers or not. In April 2006, a foundation was established to encourage the growth, development and distribution of free geospatial data and provide geospatial data for anybody to use and share.

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Advantages of using OSM

Open data available for everybody

Easy to edit and share even for people with no GPS skills

On line active community

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Map data under an open content license

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Free editing and sharing

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On Line Community

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OpenAction develop tools to help change-makers tell a more engaging story of impact to a larger audience. Using smart technology and open data standards, the organization brings greater connectivity to the social impact space by creating something called aggregator of maps.

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What

Aggregator of mapWho does what and

whereOpen Data and network

visualization

can do

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Aggregator of Maps

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Who does what where

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Open Data and network visualization

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MAP KIBERA

Map Kibera was developed in response to the lack of available map data and other public, open, and shared information about one of the world's largest slums: Kibera, in Nairobi, Kenya. The project started with the simple creation of a map using the open source free software OpenStreet Map and the Ushahidi platform, to become a project involving now media, health organizations, GBV working groups and grassroots organizations.

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Kibera 500,000 people(?), 2.5 km2 was a blank spot on the map

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1st STEP: Training the mappers

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2nd STEP: the base map

What was mapped? roads and paths and

rail water points pit latrines / sewer medical facilities schools churches/mosques businesses community

organizations administrative units

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3rd STEP: Voices of Kibera

Develop Entities and Skills: Kibera Mappers, Kibera News Network (video journalism), SMS Reporting

Deeply Explore Themes: Health, Education, Water/Sanitation and Safety with detailed mapping and reporting

Set up a short code 3002, “Kibera”

www.voiceofkibera.org

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The integration with the Ushahidi Platform

Community website for sharing info relevant to Kibera residents News, videos, and SMSReports are mapped

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Map Kibera Results:

A group of engaged and skilled citizens, mappers, and journalists

Linkages between Nairobi tech scene and slumdwellers

Platforms and mediums to share the information locally and globally (printed maps, SMS reporting, USHAHIDI and new media creation).

Slowly building movement for shared and open information among NGOs and CBOs

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Next Steps

Register mapping group locally Expand to other communities in and

around Kenya – including the other slums in Nairobi

Taking the model to Haiti and elsewhere via GroundTruth

Materials and curriculum, thorough documentation and training others

Maps for Data: your surveys for our printout

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Lessons Learned from MapKibera

Community Mapping can be a system to create community awareness and support social networks

Communication management in risk environment needs to incorporate vulnerable population

Early warning systems are effective when they are based on shared information and open data

Gatekeepers to information and data can often be bypassed or ignored completely, allowing for a new parallel information system to be created and used by marginalized citizens.

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HOW TO USE CROWDSOURCING AND WHAT TO BE

AWARE OF

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CROWDSOURCING IS NOT PERFECT AND IT IS NOT ALWAYS NECESSARY

CROWDSOURCING AND CROWDFEEDING NEED TO TAKE INTO CONSIDERATION THE IMPORTANCE OF INFORMATION

IT IS ALWAYS BETTER TO START ON A SMALL SCALE AND THEN SCALE UP THAN THE CONTRARY

NEVER CHOOSE A TOOL AND THEN DECIDE WHAT TO USE IT FOR

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RISK AND PROBLEMES OF CROWDSOURCING SYSTEMS

VERIFICATION

STRUCTURE

IMPACT

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VERIFICATION

PROBLEM: when you do crowdsourcing you don’t know who is the source of your information. The risk is to receive and use false or bias information that can affect your work and credibility.

POSSIBLE SOLUTIONS: Verification can be crowdsourced too (ex.

OpenStreet Map and Ushahidi) New systems to triangulate information and

create reliability scores (ex. Swift River) Bound and Unbound crowdsourcing is for

now the best solution (ex. Uchaguzi)

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STRUCTURE

PROBLEM: people thinks that a good tool is enough to make a good project. This is not the case: a tool is only a tool, a good project is much more than this.

POSSIBLE SOLUTIONS: Planning and strategy design need

to be always the first step of a project

Crowdsourcing is not immune to its own principle: the best crowdsourcing project is the one managed by the involved population

Sustainability and integration with local systems need to be always taken into consideration

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IMPACT

Information is power, so if you share information you are sharing power. Crowdsourcing projects cannot be detached by their political implications.

Crowdsourcing projects are bi-directional projects: the crowd will always modify and affect the project as much as the project will modify and affect the crowd.

Crowdsourcing projects to be effective need to be adapted to the existing flow of information and information management systems existing in the environment where they are implemented.

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THANK YOU!

Anahi Ayala [email protected]