Mobile Advertising & Sponsorship Trends for Events

Matthew Donnegan-RyanDirector of Mobile Strategy

Today you’ll learn:• Major mobile advertising trends and what they

mean for event sponsorships

• Top 5 mobile advertising areas that planners should be leveraging

• How to integrate mobile sponsorships and create a bigger brand impact

• How to gain sponsors and increase ROI

Get your free eBook:

Major mobile advertising trends and what they mean

for event sponsorships

Mobile Advertising

Mobile Sponsorships

Net mobile ad revenues examples

Source: dazeinfo.com

Net mobile ad revenues examples

Source: dazeinfo.com

Digital ad revenue by format

2012 2013

Source: Business Insider

2010 66 minutes per day

Time spent on smartphones is increasing every year

Source: Flurry.com

2011 94 minutes per day

2012 127 minutes per day

2013 158 minutes per day

Smartphone market penetration

Source: Nielsen & Pew Internet

2013 61%

2012 50%

2011 44%

2010 27%

Mobile app usage vs. mobile web usage

Source: Comscore & Nielsen

Mobile apps Mobile web

vs.

vs.

2013

2012

85% 15%

64% 36%

Changes in smartphone ownership

What does this mean for event planners? • Relatively new opportunities are emerging

• Common place experiences are easier to leverage

• Plenty of time to start small and build on success

Mobile advertising areas that planners should be leveraging

1 Sponsored splash page

In-app banners

Get sponsorship dollarswith splash pages and banners

2

Sponsorlistings

Highlightedexhibitors

Interactivemap

Include sponsor listings, highlighted exhibitors & maps

Include sponsor listings, highlighted exhibitors & maps

3

Pushnotifications

Add value with sponsored push notifications

4Surveys

Get valuable feedbackwith in-app surveys

5Gamification

Get sponsors to donateprizes for in-app games

Advertising areas

How to integrate mobile sponsorships and create

a bigger brand impact

Effectiveness of native mobile ads for branding campaigns*

Source: emarketer.com

*according to US Digital Advertising Professionals, Aug 2013

Your attendees are familiar with mobile ads

66%are more comfortable with mobile advertising vs. TV or online ads

How to integrate it? Option 1: Winner takes all

How to integrate it? Option 2: Divide and concur Gold, Silver, Bronze

Creating Impact• Native mobile ads are effective

• If done right, acceptance is high

• Integrate mobile sponsorships based on the path of least resistance

How to gain sponsors and increase their ROI

Mix between value and understanding

High level value

Deep dive for better understanding

Show the ROI: both numerically and visually

Make it work for everyone• Match the needs of your sponsors

• Be clear about your offering

• Clearly show the ROI so they come back for more

Questions?

Get the eBook!crowdcompass.com/mobile-apps-the-new-event-essential-ebook