Cross Cultural

Management(CCm) in

Public sector

Presented By141221-Koduri Divya141231-Posa Sahithi141242- Siddhartha V Malempati141247-Thummala Diwakar141248-Uppula Sreekar Raj

Contents• Introduction

• Cross cultural Issues

• Growing need for Cross Cultural Management

• Goals

• Cross Cultural Management role in business

• Hospitality and Tourism department

• Conclusion

Introduction

• Culture: The values and behaviors that contribute to the unique social and psychological environment of an organization.

• Cross Cultural : it is defined as the interaction of differing cultures, or a comparison.

• Cross Cultural Management: Cross-culture management occurs when a manager manages someone from a different culture than her own.

Cross Cultural Issues

As the world becomes increasingly interconnected, different cultures and their particular values come into closer contact. The cross cultural issues are:

• Gender• Work• Age• Language

Growing Need for CCM

• Cross-cultural management need is growing.

• This growing has several obvious causes:

Globalization

Migration

CCM Goals

Cross Cultural Management seeks to

• understand how national cultures affect management practices

• identify the similarities and differences across cultures in various management practices and organizational contexts

• increase effectiveness in global management

Cross Cultural Management role in business

• CCM is applied in enterprises for solving problems rising between members of organization.

• CCM is a new type of management factoring in and tackling cultural differences between staff in management.

The main problems or, in other words, cross-cultural problems of multicultural enterprises are

• Standards

• Practice

• Ethics

• Laws

• Culture

• Customs

• Management system

• Socioeconomic system

Managing Cross Cultural diversity problems in hospitality and tourism

industry

Opportunities and Benefits of Cultural Diversity:

• Valuable Innovation

• Increasing Competitiveness

• Building images

Managing Cross Cultural diversity problems in hospitality and tourism industry

Practical Recommendations of Managing Cultural Diversity

• Adopt an Employee Relationship Management System:

• Initiate a Diversity Management Training Program

• Overcome the Stereotypes:

• Increase Fairness: