crop partnership presentation final
DESCRIPTION
Presentation about partnership between NY Council of Nonprofits, the statewide nonprofit association, and Creating Rural Opportunities Partnership, a provider of after school programs for 17 school districts in Otsego and Delaware Counties. The partnership involves NYCON providing social media training to help CROP create a social network to better connect parents and school districts, and ultimately help CROP develop a proposed foundation or friends group to support and solicit charitable contributions for sustaining after school programs.TRANSCRIPT
21st CCLC: Model for Sustainability and
Engagement
Kris Kaschak, Director ONC BOCES [email protected]
Andrew Marietta, NYCON Regional Manager
ONC BOCES CROP After School/Summer Program
• Kris Kaschak, Program Director, Creating Rural Opportunities Partnership (CROP)
• Otsego Northern Catskills (ONC) Board of Cooperative Educational Service (BOCES) serves as the Local Educational Agency (LEA)
– ONC BOCES provides cooperative educational services for students when costs would be prohibitive for individual rural districts
– The CROP after school and summer program is one such service• CROP – A 21st Century Community Learning Center Program
– After School and Summer Academic Enrichment Program, for students K-8– Began in 2000 with 6 schools and 500 students; has grown to 16 schools and 1260
kids– Location:
• More cows as neighbors than people!– Partners:
• 16 School rural school districts/program sites• 9 Community Based Organizations(Prevention educators, Wilderness Education,Arts Groups, and Character Education)
– Goals:• Provide academic enrichment for students• Provide youth development for students• Provide parent educational opportunities
ONC BOCES CROP After School/Summer Program
– Challenges that seem to affect ALL 21st CCLC programs:• Who has sustainability challenges?
– Funding only good for 5 years, stiff competition, limited/level federal funding, no state dollars
• Who has parent involvement and parental education challenges?– Single parent families, parent/guardians working multiple jobs, limited
transportation opportunities, varied educational levels, conditions of poverty, families frequently move
• Who has communication challenges?– Large geographic areas, limited transportation and high costs of
transportation, limited computer access/familiarity, parent/guardians working multiple jobs, limited time
– New Partner for Round 5, 21st CCLC Funding:• New York Council of Non-Profits (NYCON) formerly the Council of Community
Services of New York State (CCSNYS)• Purpose of Partnership: Provide professional development and a framework to
develop a social networking communication and fundraising model for administrators, community partners, staff, and family members
• Indirect Purpose: Provide families and staff with social networking experience and technology education opportunities
• Andrew Marietta, Regional Manager, Central NY Office• NYCON serves as NY’s state nonprofit association
– Works to build the capacity of nonprofits and communities to enhance the quality of life in New York State.
– Provides a wide array of specialized technical assistance services, including legal and financial, to nonprofits of all kinds in a staff-based, multidisciplinary team model.
– Also provides an array of group purchasing, insurance and employee benefits
• Building Nonprofit Capacity– NYCON provides specialized training for nonprofits– Web 2.0 has become focus area for nonprofits– Presents numerous opportunities and minimal investment
Harnessing Social Networking
for Success
http://nyconsocialmediainfo.wikispaces.com/CROP
No Handouts?! What Kind of Workshop is This?
Our goals…
•Parent/family involvement and education– Technology and online tools
•Improved and expanded organization and communication
•Building a foundation for sustainability
Who’s heard of…
• Wikis • Blogs• MySpace &
Facebook• Flikr• RSS Feeds• Delicious• Twitter• Others?
What is Social Networking?“Online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services.”
Social Networking in Plain English
Connect & Communicate
The Internet has made distances shorter and the
world smaller.http://www.internetworldstats.com/emarketing.htm
How will we use Social Networks?
CROP Social Network
•Facebook•Blogger•Google Group•Wiki•Constant Contact
BethKanter .org
Includes
Journal (text)
Video (vlogs)
Screencasts
Podcasts
Photos
Widgets
Tag Cloud
(and more!)
How do you engage a community?
90% Lurk
9% Respond
1% Post
18 month “turn around”
I (heart) Google
Connect & Communicat
e
Position CROP as resource
Support Families & Children
Raise
$$$$$$
Inform & Educate
Marketing & Branding
Listen
Create Community
Behold…The CROP Old Way
• Assess and determine parent/staff interest
• Plan program/event• Ask for parent feedback (receive little)• Post and send home announcements• Send and mail flyer to parents/students• Wonder why same few people attend• Do it again next year
The Old Way
You push Out….then what?
The New CROP WayCreate Facebook Group networkAssess need for event/program using online surveyPlan event/program using Google GroupPost the program/event idea on your blog and wiki –
ask for feedback and comments Get responses from parents, coordinators, and school
officialsReshape event based on input Post event to FacebookPromote event with Constant Contact and BlogWonder why so many people are showing upPost to Facebook and blog about your experience,
get responses online from attendees the next day along with feedback for next year’s event!
Sustainability
•Planning for the future–Social Network
•Donations•In-kind support•Volunteers
–Foundation•Tax deduction•Grant opportunities