crop health network

Crop Health Network- (CH Net™) Concept Note Sharbendu Banerjee

Content

● Background information● What is CH Net™?● CH Net™ Structure

● Tier-1: The Crop Health Worker● Tier-2: The Crop Health Specialist Network● Tier-3: The Crop Health Management Hub

● The Real Time Communication Backbone● Implementation Process

● Train● Connect● Deliver

● Economics

Background Information

Agriculture in India: A quick perspective India is the second largest producer of rice and wheat in the

world; first in pulses and fourth in coarse grains. India is also one of the largest producers of cotton, sugar, sugarcane, peanuts, jute, tea and an assortment of spices

In terms of the real value added, the Indian agriculture sector ranks third, after China and the United States

The share of agriculture in the total value added to the economy, at around 25 per cent,

In recent years, there has been a considerable emphasis on crop diversification towards horticulture (fruits, vegetables, ornamental crops, medicinal & aromatic plants and spices), plantation crops (coconut, cashew nuts and cocoa) and allied activities

Content





● Economics

What is CH Net™ ?

CH Net™ is Real-time Communication & Collaboration Network Between Farmers, Agriculture Scientists, Agriculture Technologist ( Input manufacturers, agro-tools & equipment manufacturers etc) and Policy Makers ( Government & Intergovernmental organizations).

CH Net™ Vision is: Healthy Crops, Wealthy Farmers, Prosperous Nation.

CH Net™ Mission is:To Enable Farmers with advanced technologies & tools to achieve Food Security & Economic Self Reliance in the most economic, sustainable and pro-nature way. Thus mitigating adverse effects of Climate Change in Agriculture & Ecosystem in long term.

The Soul of India resides in Rural India-Mahatma Gandhi

Incr

ease

Pro

duct

ion

Decrease Input C

ost

Conserve Natural Resource

Using High Yield Varieties; Hybrid, GM??

Using Resistant Varieties (pest, disease, drought, flood)

Better Nutrient Management

Integrated Pest Management (IPM)

Integrated Crop Management (ICM)

Post Harvest Management

Water Resource Greenhouse Gas Soil Fertility

What CH Net™ Wants to Achieve?

How CH Net™ will Achieve this Goal

The Soul of India resides in Rural India-Mahatma Gandhi

Incr

ease

Pro

duct

ion

Decrease Input C

ost

Conserve Natural Resource

Good Agriculture Practices (GAP)

Better Nutrient Management

Quality Seed Production & Conservation

Educating Farmers on Integrated Pest Management (IPM)

Educating Farmers Good Crop Husbandry

Educating Farmers on

Biological control

Irrigation Management Fertilizer Emission Soil Management

CH Net™ Ecosystem

LABORATORIES

RURAL BUSINESS

ORGANIZATIONS

ENVIORNMENTORGANIZATIONS

ADVOCACY GROUPS

PESTICIDE COMPANIES

SEED COMPANIES

FERTILIZER COMPANIES

NGO-SVOLUNTEERS

INTERNATIONALORGANIZATIONS

AGROUNIVERSITIES

AGRO-SCIENTISTS

GOVT DEPARTMENTS

RESEARCH ORGANIZATIONS

FARMER

Content





● Economics

Structure of CH Net™

CH Net™ Operates in 3 Levels Connected with Real-Time Communication Network

Agri-Business

Agro-science &

Policy Makers

CH Net™ Agro-preneuers

Col

labo

ratio

nC

omm

unication

First Point of Contact for Farmers

Sample Collection & Preliminary Diagnosis

General AdvisoryFarmers’ Scheme

FacilitatorFarmers’ Voice

Point of DiagnosisSoilPlantsSeeds

Point of SalesFertilizerNutrientsPesticidesSeedsInsurance, Finance

Point of RecruitmentCHWAgro-preneurs

Knowledge CentreIPM/ICM/SNMTrial PlotsTechnology Transfer

Monitoring CentreProductionInput utilizationTechnologyPest & Disease Incidence

Expert CentreCommodity ExpertsTechnology ExpertsAgro-decision support systemKnowledge dissemination

contentsSourcing Centre:

Contract farmingOrganic FarmingCommodities

Tier 1: Crop Health Worker (CHW)

Tier 2 Crop Health Centre

Tier 3: Crop Health Management Hub

3 Tiers of CH Net™

Content





● Economics

The Real Time Communication Backbone

Farmers

Crop Health Worker

Crop HealthCentre

Crop HealthManagement Hub

Physical Communication

Electronic Communication

Content





● Economics

Implementation Process

Step1: Train● Identify Potential Rural Entrepreneurs:

● Agriclinics● Progressive Farmers● Reverse Migrated skilled persons ( retired service men, scientists,

NRI)

● Train to become Crop Health Worker● Crop physiology● Basics of plant pathology● How to diagnose scientifically ( symptom based with visual tools)● How to collect & preserve samples● Where to find information (web, databases, knowledge repositories)● Basics of Business Management: ( Marketing, Accounts, Legal procedures)● Communication Skills (verbal & written)● Computer Skills● Video production skill● Counselling Skills (farming practices, debts, social issues, etc)● Farmers’ Participatory Training & Surveys

Implementation Process

Step2: Connect● With Farmers:

● Mapping with subscriber farmers● Localized marketing activities (pamphlets, banner, krishi mela etc)

● With Technical Experts (Through CH Net™)● Extension Workers● University laboratories● Scientists● NGO-s

● With Policy Makers (Through CH Net™)● State Agriculture departments● International Agencies● Farmers Advocacy Groups● Accreditation Agencies ( organic certification etc)

● With Business● Agro-input suppliers (fertilizer, pesticides, machinery etc)● Agro-business (direct procurement, contract farming)● Consumer products (rural marketing initiatives)● Logistics & Warehousing● Quality Testing

Implementation ProcessStep3: Deliver● To Farmers:

● Answering queries over phone● Field Visit for further diagnosis● Sample collection for further diagnosis at labs● Implementation of recommendation from experts● Prescribing remedies (pesticides, bio-control etc)● Awareness of schemes, policies, market price, etc● Facilitating farmers in quality testing, accreditation● Facilitating farmers in contract farming, organic farming● Facilitating farmers in crop insurance, health insurance

● To Technical Experts (Through CH Net™)● Pest & disease samples● Background information● Implementer of the recommendations

● To Policy Makers (Through CH Net™)● Pest & Disease mapping● Policy awareness● Conducting surveys & audits

● To Business (Through CH Net™)● Organize contract farming

● Sourcing of produce● Referral of products● Organize product trials● Rural Marketing campaigner

Content





● Economics

Economics of Operation

Direct Revenue from farmers•Field Visit•Sample Diagnosis•Crop Management

Revenue of Crop Health Workers

CH Net™Revenue

In-direct Commissions• Input suppliers•Agro consultants•Rural marketers

Retainer/Consultancy

•Contract Farming•Procurement Point

•Rural Surveys•Project Partnership

Direct Revenue from Agribusiness•Sales Revenue•Water/Soil test•Warehousing/Logistics

Royalty Income•As Franchisee Fee

•As Franchisee Royalty

Commission•Service Providers ( on subscription/ARPU)

•Input Suppliers ( on referral sales)•Rural Marketers ( channel management fee)

IP Leasing•Pest & Disease Maps

•Fertilizer/ Nutrients usage•Commodity Production

Consultancy fee•Contract Farming•Organic Farming

Project Partnership

crop health network

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