crm reception

8/8/2019 CRM Reception

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How the Reception of a

company helps to develop‘CUSTOMER RELATIONSHIP

MANAGEMENT’

Presented By:SIDDHARTH DHAMIJA,PRIYANKA SHARMA,GUNJAN GERA.

Presented To:Prof. ARVIND ARORA

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What is ‘RECEPTION’?

“Something added to the front of a building to

enhance it"

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In any Company, it is truly said that ‘

First Impression is the last Impression’.

They have a long lasting influence on theway people view your whole company.

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If the reception is warm, welcoming

and friendly, your visitors will feel

comfortable and relaxed from the momentthey walk through your door.

It's not just about looking smart andbeing efficient but also having a

professional approach to making people

feel at ease and reassured about your organisation.

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The Reception Programme

To improves quality, choice, convenience

and cost effectiveness.

To extend the ways in which the publiccan access services and the times when

they can be accessed.

To understand customer and his need at

the point of reception.

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What Helps Reception In

Reception helps in improving the whole customer experience.

With the help of reception the company can know

its weakness and strength because of

Customers.

Reception helps in gaining more and more

customers.

For a company every customer should be thefirst customer.

Reception makes Company a recognized

Company in every customer’s mind. 6



7

Now The Question Arises That What Is‘CUSTOMER RELATIONSHIP MAMNAGEMENT’

CRM is a business strategy provides a step-by-step

approach to ‘Customer Life Cycle Management’.

CRM is a business strategy that aims to understand,

manage and personalise the needs of current and potential

customers.

CRM is a competitive process of acquiring, reacting, andpartnering with selective customers to create superior value

of company and of customer.



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What Motivates Companies To Adopt‘CUSTOMER RELATIONSHIP MANAGEMENT’

Competiton

T e c hno l o g y

C u s t o m e r

E x p e c t a t i o n I m p a c t

O f Ad v e r t i

s i n g



A Company without

Reception where Customer Relationship Management

increases and decreases

A Company with Reception

where Customer Relationship Management

increases.

Companies compared with and withoutRECEPTION

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Conclusion With the help of ‘RECEPTION’,

success can be achieved in a short

period of time.

Reception is the most important part

of a company which helps to develop

an effective “CUSTOMER

RELATIONSHIP MANAGEMENT”.

BUT there is still a long way to go.10



11Thank You

crm reception

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