crm direct realizing the promise of crm. crm – the promise most software company’s crm...
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CRM Direct
Realizing The Promise of CRM
CRM – The Promise
Most software company’s CRM functionality provides their customers with a very powerful tool to increase visits and sales.
Customer information Service and/or purchase history Maintenance requirements Special dates – birthdays, anniversaries, etc. Purchase preferences
CRM – The Promise
How many of your customers are taking full advantage of the CRM functionality you offer?
If Not, it’s probably not your software: It’s complicated and they don’t have the time to
manage the process Local Printers don’t understand CRM Want greater flexibility and personalized messages In-office printer doesn’t produce professional
quality. Don’t want to handle files and discs. Just need the whole process to be much easier.
CRM – The Promise (Functionality)
DatabaseDatabase
`
CRM
AppointmentHistory
CustomerInformation
PurchaseHistory
Calendar
Retailer Management System
Export To FilePrint In Office
CRM Direct
Realize the promise….
Powerful And Easy
CRM - Harnessing The Power
DatabaseDatabase
`
CRM
AppointmentHistory
CustomerInformation
PurchaseHistory
Calendar
Retailer Management Software
To FileTo Printer
“CRM–Ready”Simple to Use
Professional QualityAffordable
Personalization
ACIACI
Powerful
Delivers on the promise of CRMAdvanced Conversion Interface (ACI)
Personalized MessagingIntegrates With Your Software Solution
Professional QualityFlexible Digital PrintingAd Hoc or Campaigns
Easy
Simple Web-based InterfaceMenu Driven
Personalized Access and Sign-in Upload Right From Desktop
Flexible TemplatesEasy Order And PaymentCustomer Service Support
Hidden Costs of Self Printing
Self PrintingIn-Office Printing
CRM Direct
Quality Paper $$$ Retail Rates – Additional Cost
Better Quality – best rates
UV Coatings None – ink will smudge / fade from postal handling
equipment
Yes, we ensure the mailer is protected from smudges and
fades
Postage $$$ Highest Rate We offer best pre-sort postal rates
Design andPersonalization
$$$ People (Time Consuming – who has time to design the
mailer)
Easy to use menu drive templates Just a couple of
clicks
Ink Cartridges $$$$$$$$ Very Expensive No Cartridges to buy
Production $$$ People (Time Consuming – waiting for it to print, taking to
the post office)
Simple easy to use web-interface
Just a couple of clicks
It may seem more cost effective but it is not….
CRM Direct
Benefits For Retailer Right Message, Right Time Competitive Costs Increased Visits/More Balanced Sales
Cycle Less Time Consuming Professional Quality Marketing NCOA / Cleansing of list Improved Image /Branding
CRM Direct
Benefits For Software Company Revenue Opportunity Dispatch Provides Sales Collateral at
Shared Expense Better utilization of your CRM features Demonstrated value proposition for your
application We handle customer service We handle mapping and interface We “get” CRM!
Dispatch Digital ServicesWe’re not just changing the way
you do business… We’re redefining it.
About: Dispatch Digital Services
Dispatch Digital Services is Information Delivery – Faster – Better – Smarter.
A unique combination of people, technologies and processes
People who excel in information technology, design, data base, variable scripting and mailing disciplines.
Technology and digital solutions for every marketing challenge. From simple “on-demand” print jobs to complex variable data and web to print programs.
Integrated workflow processes that consistently deliver the right product, on time and at the best quality.
Dispatch Digital Services
CRM Direct Brand Integrity Manager Web to Print Personalized URL’s Mail Enhancement (CASS/MASS) List Development Variable Data Print Database Management UV Coating
About Dispatch
Leader in digital technology Web to Print Brand Management Personalized direct marketing and data management
World Class Capabilities: Manufacturing, Storage, Fulfillment and Distribution
Four service divisions (Dispatch Printing: Commercial print products, Kim Kraft: Business form manufacturer, Dispatch Digital: Monochrome/full color web to print, Fulfillment Plus: Call Center/Computerized Pick to Light)
Products distributed nationally Sixty employees
THANK YOU