crl presentation
DESCRIPTION
how Chain Reaction Logistics can help your business...what you need and when you need it...TRANSCRIPT
Chain Reaction Logistics
Vision: To be recognized by our customers, suppliers and employees as a leading innovator and provider of product solutions from concept to consumer
Mission:We will actively pursue growth revenues and profits by being the preferred partner for our customers and suppliers through excellent operating performance in every respect
Strategies:Serve companies for whom we can truly add value through customized solutions
Develop a corporate culture and working environment that encourages people to make decisions and act independently in support of the company mission and financial objectives
Be unique in our market by providing state-of-the art technical expertise and application know-how
Market Strengths
•Proven supply chain family
•20+ years operations history & experience
•Complete understanding of retailer vendor compliance regulations
•“One point of contact” approach
• Global presence
•National sales force with established key account relationships
•Innovative “idea to product” design research
•Customized integrated logistics management solutions
Long Term Growth Strategy
•Differentiate CRL from our competitors by becoming the “only” partner assisting the client in achieving success & growth
•Leverage and expand geographic presence
•Increase penetration of long-term global customer base
•Focus on technical support, speed and efficiency in our business systems
•Continuous development is pure oxygen for our organization. It creates a vital, enthusiastic organization where people see new and better opportunities, for the benefit of our clients.
W a r e h o u s e ,D i s t r i b u t i o n
T r a n s p o r t a t i o n
A s s e m b l yF u l f i l l m e n t
F a c i l i t yM a n a g e r
B r a n dM a n a g e r
B r a n d 2M a n a g e r
B r a n d NM a n a g e r
M a r k e t i n gF o r e c a s t i n g
R B M 1
R B M 2
R B M N
M a n a g e r o f F i e l d 1
R B M 1
R B M 2
R B M N
M a n a g e r o fF i e l d 2
V PS a l e s a n d M a r k e t i n g
F i n a n c eD e p a r t m e n t
I n t e r n a l /E x t e r n a l
P e r s o n n e l / H RD e p a r t m e n t
I T
C o n t r o l
C u s t o m e rS e r v i c e
V P o f F i n a n c e
P r o c u r e m e n t /M e r c h a n d i s e
s e r v i c e s
P l a n n i n gM R P
P r o j e c tM a n a g e r
B u s i n e s sD e v e l o p m e n t
C E O
Company Structure
“From Concept to Consumer”
DevelopmentalCreative
ComponentsSupply Chain Family
Sourcing – WorldwideGraphics
Package Engineering
MarketingStrategies
Direct Mail/CatalogsDisplay UnitsMedia Events
Website DesignE-commerce Storefront
w/Shopping Chart
SalesNational Sales Force
Mass MarketDrug Store ChainsWarehouse ClubsSpecialty Stores
WarehousingComponents
Finished GoodsOn-line Inventory Control
On-line VisibilityReclamation Center
FulfillmentGift Sets
POP DisplaysAssembly
On Site ContractingIT Support
Customer Service
DistributionDirect to Store thru DC
Pick PackDistribution Center
TransportationCompliance Issues
What Does It Mean?
Additional:
* Time* Freight Charges
* Damages* Delays To The Process
* Miscommunication
* Management Complications
Supply Chain Process With CRL
Domestic Overseas
SUPPLIERSDomestic Overseas
Assembly
Warehousing
Office Support
CRL TRADE
And More - We Are YOU!
Domestic Overseas
SUPPLIERSDomestic Overseas
Assembly
Warehousing
Back Office
CRL TRADE
CLIENT
Why us? Because . . .
•Our team is experienced in responding to the individual needs of our clients
•By keeping the client’s cost of goods to a minimum and allowing them to focus on their core business, CRL will increase their profitability
•Through it’s established national sales force, CRL is able to open doors to major retailers across the country
•We provide complete turnkey solutions
•Highly integrated operations with EDI and JIT systems and capabilities
•We deliver on commitments – consider all promises carefully – once a promise is made we keep it!!!
Developmental
• 20+ year relationships
• Negotiate best rates
• Preferred program agreements
• Concept of collective strengths
• Best costs/terms from suppliers
• Sourcing both domestic and international
Marketing
•Promotional materials and strategies
•Create powerful “brand awareness”
•Product packaging and display design
•Direct mail campaigns
•Media events
•Web site design
•E-commerce storefront with shopping cart
•Multi-lingual packaging & design
Sales
• National sales force with established key account relationships
• Account follow-up and new item form preparation
• International network of distributors and brokers
• Identify new product ideas to meet consumer needs
• Develop a two-way communication process to improve all national account decisions and the implementation and enforcement of agreements
•On-line sales & performance reports
Fulfillment
•Design and production of multi-unit sets
•Product and display assembly
•Reclamation center & processing
•Full compliment of assembly options/equipment
•Bulk mailing & collating capabilities
•Re-packaging/custom packaging
•Special expertise & quality performance at a lower overall cost
•Quality assurance checklists tailored to each job
•In house/on site contracting
Warehousing
•Inventory management and control
•Finished product & component warehouse storage
•Customized storage solutions (clean room, temp control …)
•Inventory & order updates available in real-time
•24-hour electronic security
Distribution
•Ship worldwide
•Order fulfillment including Electronic Data Interchange (EDI)
•Account compliant bar coding & labeling requirements
•Leveraging relationships with national & International carriers to improve service and reduce transportation costs
•Pick-pack capabilities including shipping direct to store or through distribution centers
•Experience and understanding of retail distribution and vendor compliance regulations
Office Support Services
•Order processing, invoicing, collection and taxes
•Trained and dedicated customer service team
•Manufacturers Requirement Planning (MRP)
•Just In Time-planning/purchasing of client components
•Operations consulting services
•Provide technology skills & resources to assist our clients with infrastructure integration & adoption of current
technologies
•Real-time management reports available on-line