VENTURE51 PITCH DECK VIEWING

VENTURE51 INVESTMENT STRATEGY

“We are inventing the future, think about surfing on the front edge of a wave. It’s really exhilarating. Now think about dog-paddling at the tail

end of that wave. It wouldn’t be anywhere near as much fun. Come down here and make a dent in the universe.”

-Steve Jobs

available upon request

VENTURE51 PROCESS & SYSTEMS available upon request

VENTURE51 PITCH DECK

VENTURE51 SUMMARY available upon request

DISCLAIMER

This PitchDeck provides an overview of Venture51 Capital Partners Fund II (“Venture51 Fund II”) which is being sponsored by Venture51 Capital Fund, LLP (“Venture51”). Brandon Zeuner and Ryan Swagar are the managing partners of Venture51 Capital Fund, LLP. This document briefly describes the expected investment program of Venture51 Fund II. It also describes the expected principal terms of Venture51 Fund II and the offering of securities to investors.

All information contained herein is subject to revision, structuring and completion, and this document does not constitute an offer to sell or solicitation of an offer to buy any securities. Any such offer or solicitation will be made only by means of a formal Confidential Memorandum that will be prepared and furnished to prospective investors at a later date. In the event of any such offering, the information contained herein will be deemed superseded and amended in its entirety by such Confidential Memorandum. Any decision to invest should be made solely in reliance upon such Confidential Memorandum. The specialized investment program of Venture51 involves significant risks, which will be described in the Confidential Memorandum.

This document is confidential, proprietary and is intended solely for the information of the person to whom it has been delivered by Venture51 Fund II. It is not to be reproduced or transmitted, in whole or in part, to third parties without the prior consent of Venture51. This booklet is not intended to constitute legal, tax or accounting advice or an investment recommendation.

MOBILE MAINSTREAMS

WEB MATURES

STRONG TECHECONOMY

• 2.267B people on the web today• growth from 2000 to 2012 projected at 527%• only 32.7 % penetrated

• 2B smartphone users by 2015• projected growth at 175% YoY

• early stage capital flowing• M&A activity holding steady• IPO liquidity emerging• platform maturity with facebook, google, apple, and amazon

• facebook to reach 1B users

2.276B PEOPLE ON THE WEB2B SMART DEVICES BY 2015

BILLION USER SINGLE PLATFORM

A NEAR-PERFECT STORM

IS FORMING

WHAT WE LEARNED

Investing in 37 companies and 3 funds validated 4 key beliefs to generating venture returns.

SERIES A BOTTLENECK

MEANINGFUL OWNERSHIP

TECHNICAL FOUNDERS

Sweet spot forming with a Series A crunch happening by an overabundance of seed

round financings in the past 3 years (largely due to Angels and Super Angels). Lack of firms to follow-on after the seed and before

the A presents a lucrative opportunity.

GEOGRAPHYMATTERS

Outsized returns are generated by having the right level of ownership and a meaningful level of follow-on participation. We’ve upgraded our

strategy from “access” to “ownership”.

Best performing companies have technical founders composed of

engineers, designers and growth hackers. All technical founders or early employees.

Geographies still play a critical factor in meaningful outcomes. The Bay Area, Souther California and New York still

remain core tech hubs.

INVESTMENT STRATEGY

Based on our experience in Fund 1, we are upgrading our strategy for Fund 2 to focus on 3 key areas.

ACCESS TO OWNERSHIP

Outsized returns are generated by having the right level of ownership, and a meaningful level of

follow-on participation, in your portfolio companies.

8%>= 7%>

= 5%>=

SEED ROUND A ROUND B ROUND

UPGRADEupgraded our strategy from access (“get in the

good deals”) to ownership (“buy/keep enough of each company that any positive outcome is

meaningful to the fund

HYBRID APPROACH

A critical combination – neither operating experience or pattern matching alone is enough (e.g. “I’ve seen this

before, but I don’t know what to do”).

OPERATIONAL EXPERIENCE

DATA-DRIVEN ANALYSIS

Qualitative Workbased on instincts,

insights and intuitions only gained from

operational backgrounds

Quantitative Workbased on data and

predictive analytic models which help to guide

investment decisions

TRACTION GAP FOCUS

Post seed round - pre series A round presents an interesting opportunity for funds to tap an

overheated seed marketplace.

SEED ROUND A ROUND

TRACTION GAP

$250K - $750K ROUNDS

prove business model

build value

shop Series A

scale growth model

MARKET DISPLACEMENT

Our portfolio crosses 8 themes and is generally stacked on 5 strategic models

COMMERCE, SUBSCRIPTION

MARKETPLACES, COLLABORATIVE CONSUMPTION

MODEL STACK

HUMAN COMPUTER INTERACTION

BIG DATA, COLLECTIVE INTELLIGENCE

PLATFORMS, MONETIZATION

DIGITAL HOUSEHOLD MOBILE ECOSYSTEM EDGE ENTERPRISE EDU-TECHHEALTH & SELF PROFESSIONAL PLUMBINGAccess to people, content and digital assets. Anytime. Anywhere.

Apps are cool, but they don’t change the world. Platforms that facilitate the mobile movement in terms of monetization, development and infrastructure do.

The edge of the SMB and departmental enterprise where software has a network effect in its proliferation in the business.

The old models of e-commerce are changing with the rise of group-buying, micro-payments and collaborative consumption.

The forces of software changing the healthcare and wellness industries. The focus of the quantified self will give rise to a new breed of personal metrics.

Legacy software are being eaten by newer and better alternatives in the Financial, Legal and Healthcare markets. Traditional systems and processes are being overtaken rapidly.

Computers are talking to each other more and more. There’s a software layers that brings these pipes to the surface and allows others to build on them.

NEW COMMERCEAn industry that is emerging to supplement or outright replace traditional education services from early childhood through adult learning.

MOBILE MONETIZATION

KEY INVESTMENT CRITERIA

Our thesis around our investment criteria falls into 6 major categories. We spend our time in the diligence phase proving and

disproving these assumptions.

MARKET POTENTIAL

Is the most important factor in a startup's success or failure. In a great market -- a market with lots of real potential customers -- a good market always pulls product out of potential breakout startups, not the other way around. Market is king.

TRACTION

Quantitative evidence of market demand. Demonstrated product/market fit.

REMARKABLE PRODUCT

An addictive user experience lies in the combination of human values including desirability and usability, business viability, and technology feasibility. Design innovation, aka the Unfair Design Advantage, lies in the sweet spot between the complimentary priorities.

TEAM

Ideally a composition of a backend engineer, front-end engineer and a growth engineer. This technical trio will either carry founder shares or have high first-employee ownership in the company.

GEOGRAPHY

Capital efficiency in the early stages is key to commercial success. When a company is scaling for growth, it's critical to reserve plenty of runway by keeping the burn low.

CAPITAL EFFICIENT

Primary focus is the Bay Area, New York, and Southern California.

ryan SWAGAR

co-founder of Venture51, co-founded Republic Project, co-founded Upward. #Canadian #Golfer #Skier #Surfer

brandon ZEUNER boz BUNDALO zach HAMILTON

MANAGING PARTNER MANAGING PARTNER TECHNICAL PARTNER ASSOCIATE

co-founder of Venture51,co-founded Republic Project, co-founded Upward. Interact (makers of ACT! & SalesLogix - sold to Sage in ’01), Flypaper (Acquired in ’11), #Golfer #Skier #Surfer

partner at Venture51, co-founded Upward. Founding team at Republic Project, unicorn engineer & designer #designexpert, #technical guru #wikedsmart

hustler at Venture51, co-founder of Homely, & MBerry. #Surfer #Skier

TEAM

Core operating team

extended team

DARRIN S. BROWNGUNDERSON DETTMER

ALAN BALDACHINHBALLP

MATT STOVERMG STOVER

TODD BARNHARTSILVERHAWK FINANCIAL

Fund Legal Council Fund Deal Council Compliance & Reporting CFO

RESUME RESUME RESUME RESUME