crisis action planning for diversity practitioners
TRANSCRIPT
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Nereida (Neddy) Perez
D&I Creative Solutions
Phone: 832-216-8836
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Neddy’s Background
Gender/Race/Brand Crisis
Blizzards, Supplier
Diversity & Cultural
Integration
Hurricanes & Work
Stoppages
Company Shut Down &
FL Department of Labor
Gender and Cultural Integration
University of Florida
Native American Protests
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About You
Haw many of have dealt with a corporate crisis?
How many of you know your company’s crisis management plan?
How many of you serve on a Crisis Management Team?
Haw many of you are part of ethics and compliance teams?
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Our Objectives:
Understand what constitutes a crisisplan
Learn the components of building a plan
Not just tell but work on real scenarios
Become part of Crisis Planning Team or build one
Walk away with a Crisis Plan Checklist
Co-create Action Plans
What this session is not about:
How to engage and deal with employees who have lived through a crisis
EAP
Mary Frances
Mark Fowler
Howard Ross
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Why prepare for a Crisis
If you haven’t
experienced a crisis yet
you will.
The question is will you be
ready to maneuver
through it?
Is your company ready?
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What is a Crisis?
Any situation that puts employees in
harms way
Any financial situation that causes a
negative spike in the stock
Any situation that results in an
investigation of the company (i.e. safety
violations, immigration audit, fine of
business operations by a federal
organization.
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Types of Crisis
•Loss of Life
• Injury/Accident
•Damage to equipment
Safety Compromises
•Loss of life
•Loss of property
• Impact to business operations
Natural DisasterGovernment Decision &
ImpactExtreme Human Action
•Loss of Credibility
•Financial Impact
Corporate Decision Goes Array
• Federal,
International
Legislation may
impact your
ability to
operate
• Can include:
tampering,
shoot out,
endangerment
of life
• Class action
lawsuits from
clients or
employees
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How Leaders May React to a Crisis
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Key Components of Traditional
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New Approach is on
Risk Reduction & Prevention
Crisis situations have increased
by more than 300 percent
over the last 5 years.
More and more crisis have a
diversity component:
• Religious persecution
• Gender Orientation
• Race Focuses
• Gender Focused (India)
• Safety from a Diversity
Lens (Fox Industries)
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Typical Crisis Management Committee
• CEO/COO or CFO (Executive
Sponsor)
• General Council
• Public Relations/
Communications Leader
• Marketing
• Safety/Security
• Human Resources
• Information Technology
• Investor Relations
• Diversity & Inclusion
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Components of a Crisis Plan
Identification of Scenarios
• This should include evacuations; active shooter; natural disaster; etc.
Assessment Checklist
• Checklist of all key points that should be covered
Spokes-person ID
•Communications Leader
•Subject Matter Expert (Plant, Operations, D&I)
•Executive (CEO/COO/CFO/ General Council)
Communications Plan
•Speaking points
•Relevant Fact Sheets
•Controlled photo release if possible
•Press Release
•Social Media Plan
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Know & Prep Your Leader
It is important to know your
leaders’ styles under stress
Understand their comfort with
media
Understand the degree of
prepping needed
Identify spokes people in your
organization based on specialty
and the issues to be address as
well as the severity of the situation
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Crisis Scenario Planning
• An out growth of wanting to be
prepared.
• Practice sessions designed to test
your systems and resources for
readiness
• Critical to come up with
scenarios that are relevant to you
company
• Practice doesn’t makes perfect
There is NO Perfect Scenario.
Just gets you comfortable
with being uncomfortable.
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Role of D&I Leader
• Review scenarios from a diversity
angle (i.e. how evacuate people
with disability)
• Come up with potential scenarios
• Areas to influence:
• Who is the spokesperson to
what community
• Is messaging multi-lingual
• Is the media training
culturally sensitive
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External Relations is not a Fix All
Some organizations may try to increase positive media impressions by leveraging community relations.
Short term fix - if you don’t address key challenges
Need to align with broader strategy of the organization and values
Engage employees as advocates locally, national, globally
Leverage modern social media to come up with creative solutions (i.e. #Hashtag, hackathons, crow source ideas to find a solution (Quirky))
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Real World Cases - Action Studies
Review case study
Designate a recorder
Designate a speaker
Use Check List to come up with action steps and recommendations
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D&I Crisis Plan TemplateAction Item Process
Owner
Key Message Communications
Vehicle
Resources
Needed
Sign-off/
Approvals
Key Messages
Who is
communicating
What are the
diversity angles to
be considered
How are we going
to engage a
conversation
internally
How do we create
a space for
people to cope
emotionally and
intellectually with
the disaster.
What the post actions we are taking
What are we doing for families
How are we incorporating cultural sensitivity into messaging
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Questions