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LOMI is a graphic design agency that offers innovative brand solutions.

Helping influence consumer behaviour to drive performance.

GRAPHIC DESIGN AND BRANDING

CR

ED

SINNOVATION THROUGH IMAGINATION


LOMI is a down to earth, friendly and approachable design agency.

Our passion for branding and design runs through the

heart of the business and we understand that you’re

as passionate about your business.

We have a fun and enjoyable way of working that demystifies the design process, enabling us to have a truly inclusive working relationship with all of our clients. This approach results in opening the imagination to create innovative brand and design solutions.

Through this process we help to influence consumers behaviour which in turn drives performance for your brand.

OUR APPROACH


LOMI create and develop brands into unique and engaging consumer experiences, whether established or in their infancy.

We achieve this by focusing on two key areas to ensure brand consistency; research & strategy and brand communication, either individually or as a combination:

RESEARCH & STRATEGY:

Knowing your competitors and howa brand should be positioned within its market is critical to enabling it to growinto a long standing successful offer.

Competitor research | Market trends

Market positioning | Target audience

Visual reports | Brand values | Brand

Benefits | Brand personality | Brand DNA

BRAND COMMUNICATION:

Creating a brand personality for your company, allows it to stand out against competitors and be appealing to your target audience.

Name generation | Brand identity

Brand development | Graphic design

Branded spaces | Seasonal campaigns

Digital design | Brand guidelines

WHAT WE DO

DESIGN PROJECTS

The following case studies are a selection of projects that members of the

LOMI team have been involved in. As a result this presentation is meant

solely for the recipient and should not be distributed any further.


Working for over 20 years in estate agency for several of the major brands. Gerard Houilihan was keen to use his knowledge to start up an agency of his own based in Essex.

Background: With his local knowledge and great

reputation in the area, Gerard wanted to create a

brand that promoted his estate agency services

and the aftercare that set him apart in the highly

competitive market.

Result: A distinctive brand look and feel was

developed using the ‘GPS’ of the company name

to play on location. The brand also reflected the

higher end market they work in with most

properties being sold for £1.5 million plus.

Scope of works included:

• Brand personality

• Competitor research

• Market positioning

• Brand identity

• Branded spaces

• Graphic design

GERARD’S PROPERTY SERVICES


GERARD’S PROPERTY SERVICES [Project: Interior environment & brand application]


MORRISONS

Morrisons wanted to review their non food offer, specifically Health & Beauty and Home & Leisure. Through research it was understood many customers were unaware of the departments and didn’t associate Morrisons with these types of offers.

Background: Morrisons wanted to make the

departments a destination offer and appeal to young

families. With this in mind we were asked to review

the existing offer across the overall Morrisons store

customer journey and develop design solutions from

graphic communication, merchandising displays and

department layouts.

Result: A clearly defined communication hierarchy

was produced aiding customers from high level

signage to product level. A fresh vibrant colour palette

was introduced using a light hearted approachable

photographic style, making it feel inclusive and

relevant to the customer. New layouts were developed

with lower level units increasing sight lines.

Mid aisle key promotions and highlighted

category were introduced to encourage sales.


• Brand evolution

• Graphic communication

• Store layout

• Customer journey


MORRISONS [Project: Graphic communication & Department layout]


Hub Health is a full health and fitness offer based in Clapham Common. LOMI were asked to review the brand and develop a strategy to position them in the market place and clearly communicate their services.

Background: Owned and run by Tom Fielding who

is fully qualified in orthopedics. Tom was keen to bring

together the best professionals in nutrition, exercise,

sports massage and therapies to offer a complete

bespoke service tailored to each person.

Result: A new logo was developed that illustrated

the holistic approach, using a circle that suggests a

360 degree offer. An integrated chain was created

to emphasise that all the services are interlinked. The

overall look and feel was based around contemporary

sophistication to appeal to the affluent residents in

the local area.



• Market positioning

• Brand development

• Photographic style

• Branded spaces

• Graphic design

HUB HEALTH


HUB HEALTH [Project: Branding & Strategy]


TOSHKA

Toshka was started by two passionate foodies who love the countryside and wholesome, seasonal, locally sourced food from around the UK. They approached LOMI to refresh the brand and reflect their passions.

Background: Starting from humble beginnings

hosting diner parties, Anna Korenkova and Matt Sharp

were keen to share their love of all things wholesome

and seasonal. Starting with Super Clubs and then

quickly moving on to pop up food and street markets,

they were keen to refresh their brand and get the

message across.

Result: Working closely with Anna and Matt we

developed a memorable brand personality that

reflected their love for the countryside and the food

that grows in it. The brand created had a rustic yet

contemporary look and feel playing on a rambling

map illustration and approachable friendly tone of

voice. This was consistently applied across the various

touch points from the website, promotional literature,

packaging etc.


Brand personality

Competitor research

Brand identity

Graphic design

Seasonal campaigns

Website design


TOSHKA [Project: Branding]


Due to limited donations for newborns, Barnardo’s were keen to fill the niche by introducing a brand new range offering every day essentials for babies and toys for young children.

Background: As many parents hand their used

newborn clothing to other parents and dispose of

plastic cups, bowls etc. And also parents demand

new products for their newborns, Barnardo’s

identified a gap within their offer.

Result: A new brand was developed called ‘Great

& Small’ that was designed to be fun, friendly and

stand up against the well established existing

baby brands. The brand was created to look

credible yet be aimed at the value end of the

market. This has now been trailed with clothing,

cups, bowls and basic wooden toys with

very positive results.


• Logo creation

• Brand creation

• Packaging design

• Promotional communication

• Store concession design

Opening Hours

Monday

Tuesday

Wednesday

Thursday

Friday

Saturday

Sunday

9 - 6pm

9 - 6pm

9 - 6pm

9 - 6pm

9 - 6pm

9 - 6pm

10 - 4pm

CHILDREN’S

newBrandIn-store

by

All the essentials you need for your baby

by by

GREAT & SMALL BY BARNARDO’S [Project: Branding, packaging & concession]


All the essentials you’ll ever need for a new chickling



LIFE PROPERTY

Life Property approached LOMI to review their brand and create a consistent brand personality that reflects the high quality properties they develop.

Background: Life property started it’s business by

refurbishing run down individual properties to resell

on the market. Over the last 10 years the company has

grown significantly and now sources plots of land to

build multiple high quality homes on.

Result: The refreshed brand now consistently reflects

the high standard of homes Life Property produces

across all touch points from the website, brochures

to the hoarding around their sites. Helping them

compete in a competitive market and attract the

appropriate customers for the individual properties.


• Brand values




• Brand identity

• Graphic design

• Digital design

• Website design


SSP have over 130 Pumpkin cafes nationwide that generate their largest revenue. LOMI were asked to review the brand and consider if it should be rationalised, refreshed or rebranded. As a result a full rebrand was developed.

Background: Using the name ‘Coffee Room’

generated by LOMI, the rebrand concept was

influsenced by a public transport concept alongside

a welcoming contemporary look and feel.

Result: A graphic identity was designed using simple

type and cut out photography, taking influence from

travel graphics but with a contemporary twist. In

conjunction the interior aspects of the brand were

developed. A dark parquet floor with tiled walls and

green grey paint finish offset the vibrant frames of

the retro tubular seating featuring the secondary

brand colours.


• Name generation

• Brand creation


• Multiple customer flow solutions

• Environment concept & design

• Material specification

• Roll out packs

• Contractor liaison

SSP - COFFEE ROOM


SSP - COFFEE ROOM [Project: Branding & Interior environment]


MORGAN HOMES

Due to the companies significant growth over the years, they were keen to develop a stand alone brand to promote their high quality residential offer named ‘Morgan Homes’.

Background: Morgan Construction is as a family run

business set up in 2003, based in Carmarthenshire.

The company now works across Wales and

beyond, on a variety of residential and commercial

construction projects.

Result: LOMI created a continuous line icon depicting

pitched roof houses. This suggested the residential

aspect of the company as well as their experience in

multiple home developments. A simple uppercase

san serif typeface was used to give an overall

contemporary feel. Along with the use of black and

gold/brown colours to reflect the high end quality of

the offer.

In addition LOMI created stationery, website, brochure

and hoarding designs. The look and feel was based

around a strong grid, combining a bespoke texture/

pattern and clean and simple typography.




• Brand identity

• Graphic design

• Website design


TRAVELEX

Travelex asked us to refine and develop their brand guidelines to then apply the new thinking to a number of new and existing sites.

Background: Travelex’s existing retail brand had

been evolved over a period of years and as a result

made their current retail brand guidelines outdated

and disjointed. Resulting in each new retail site fit

out lacking consistency. We were asked to review

the retail brand guidelines and develop colour

palettes, fascia’s, wall patterns, currency icons,

projecting signs, counter detailing etc. This was

then applied to various counter formats.

Result: Using the new guidelines, designs were

created for each site in Gatwick Airport to illustrate

Travelex’s intensions moving forward. Following a

thorough audit of the airport, each sites functioning

requirements were adhered to with the designs

using the essence of the brands retail new look

and feel.


• Brand guidelines

• Kiosk concept and design

• General layouts

• Design development

• Artwork

• Client and contractor liaising


TRAVELEX [Project: Brand & Store design]

Travelex: Retail brand guidelines counters

Following several meetings and reviews of the retail brand guideline draft

with key Travelex members a full guideline was developed covering off colour

palettes, fascia’s, wall patterns, currency icons, projecting signs, counter

detailing etc. This was then applied to various counter formats enabling the fit

out teams to roll out further sites to a consistent brand look and feel.


Champneys Health Resorts are one of the largest destination health spa groups in the world. We were asked to review and create a more consistent brand capitalising on its unique global status, Champneys was also launching a chain of high street retail stores and day spas.

Background: Champneys is associated with a

unique heritage and gorgeous locations that are

easily accessible from London. The new identity

needed to translate effortlessly from sub-brand

hierarchy, signature pattern, colour palettes,

materials, finishes plus the overall environment.

Result: The final look and feel expresses the

luxurious, indulgent experience of Champneys

with its sense of escape, whilst preserving the

strong heritage of the brand. The feeling of a more

personalised, emotionally engaging atmosphere for

their day spas was translated, evoking the spirit of

escape into the English country houses from where

they originate.




• Art direction




CHAMPNEYS


Barnardo’s decided to create a new charity retail store offer. Their aim was to focus on the fashion retail sector and remove themselves from the more standard less inspiring charity shop image.

Background: The store was located within a large

retail park in Denton on the outskirts of Manchester.

The main aim was to position Barnardo’s as a high-

fashion retail brand that could credibly compete with

the more established high street fashion retailers

within the park.

Result: A brand tone of voice that reflected

Barnardo’s new store concept plus retaining their

charity credentials was developed. Fashion boutique

influenced wall paper patterns and a secondary

colour palette aided in a clearly defined departmental

feel. Price tags, labels and carrier bags along with

an advertising campaign completed the full brand

experience. The resulted appealed to the traditional

charity bargain hunters plus the more mainstream

high street fashion shoppers.



• Marketing literature


• Store layout


BARNARDO’S


BARNARDO’S [Project: Brand evolution & Environmental graphics]


PARC LE BREOS

This beautiful country house is set in stunning secluded grounds and offers an idyllic place to stay, hire for events or dine at the restaurant. LOMI were asked to review the existing brand and develop it to reflect their unique offer.

Background: Parc Le Breos is a family run country

house and restaurant based in the heart of the Gower

Peninsula, South Wales. The original park of the de

Breos lords dates back to around 1220.

Result: Using the original lion illustration, LOMI

designed a simple shield outline as a holding device

along with a clean typeface and introduced a light

teal colour. This resulted in a traditional appearance

with a contemporary look and feel, reflecting the Parc

Le Breos offer. This was then applied to their existing

website.

LOMI also redesigned the way finding and road signs

to create consistency with the new brand look and

feel. It was imperative that all the signs had sufficient

standout to be noticed quickly and easily on the main

road near the grounds, plus the




• Brand identity

• Graphic design

• Website design


Norigami is the love child of sushi and a sandwich. Think street food meets grab and go. Delicious flavours, and surprising combinations, all neatly wrapped into a handheld bundle of taste.

Background: Norigami are an idealistic

start-up that wants to make a difference to our

tastebuds. They’re a small group of passionate

entrepreneurs who love to eat, and who think

that lunchtime foods should be tasty, healthy

and good to everyone involved in the process;

producers, local communities, suppliers, staff

and consumers.

Result: The use of a bright colour palette and

large scale product photography, teamed with

eyecatching iconography ensured that this

contemporary brand is easy to navigate and

appeals to a wide consumer base.


• Brand evolution



NORIGAMI


NORIGAMI [Project: Branding & Interior Environment]


PRECIOUS PEACHES

Precious Peaches is a new start up brand created by a young couple passionate about baby and toddler clothing and accessories.

Background: The initial intension is to start with

an online presence offering high end traditional and

contemporary clothing and accessories. Potentially

moving into buggies, beds and other larger items

relating to babies and toddlers.

Result: LOMI created a logo using a soft rounded

typeface with a small peach icon as the dot of the ‘i’.

A colour palette of off white, pastel green and orange

was used to create an instantly recognisable quality

baby and toddler brand.

Stationery and gift boxes were created using an

outlined peach icon pattern both in pastel orange

and green to cater for girls and boys. A photography

style was developed using white and off white

backgrounds helping the products to stand off and

not be detracted from. The website has a bold strong

structure based on the brand colours, white space

and photography making it eye catching and easy to

navigate.




• Brand identity

• Graphic design

• Website design


Merlin Entertainments’ Thorpe Park existing donut offer was deemed to be tired and outdated. Due to donut sales being the highest profit margin food offer for Merlin, they were keen to rebrand and redesign the donut kiosk to further improve sales.

Background: The existing donut kiosk structure had

to remain due to planning constraints. Every other

aspect of the donut offer from a design perspective

was able to be reconsidered. LOMI developed several

design concepts including a beach hut /

a mad professor’s lab as well as the ‘Donut Factory’

concept that was ultimately chosen.

Result: A fun, colourful and playful corrugated metal

structure with bright tubes was developed to reflect

the factory aspect. Two large tubes were introduced

for the donuts to roll out of creating theatre. The new

brand identity used a strong typeface with a marquee

style signage for maximum standout. Menu’s, posters,

packaging and uniforms were created for an overall

consistent brand look and feel. The project came in

under budget and sales have increased. Merlin now

plan to roll out the concept to further site.


• Brand creation


• Uniforms and packaging




DONUT FACTORY


DONUT FACTORY [Project: Branding & kiosk design]

THANK YOU

CONTACT DETAILS: Iain Horne: +44 (0) 7974 692971 / [email protected]

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