creativity observation opportunity
DESCRIPTION
Creativity Observations assignmentTRANSCRIPT
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SCOTT ANDERSONCrash Coarse on Creativity
Are you Paying Attention
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#1: Target
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Target: The Good Look and Feel
Organized nicely Displays nice Medium product density Open / spacious Vibrant color scheme
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Target: The Bad Noise Pollution
Coming from kids
Most co $1 bin area
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Target: The Opportunity Remove $1 bin
Adds mess/clutter Helps remove noise
pollution Add water cooler at
entry Replace revenue from
$1 bin Cool off Enjoy shopping longer!
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#2: QuikTrip
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QuikTrip: The Good Friendly Service
Staff always greets! Clean Organized
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QuikTrip: The Bad Wet floor: mopped
at lunchtime Should wait for off
peak hours for mop
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QuikTrip: The Opportunity Would you like a cookie ?
Use McDonalds (apple pie) tactics!
Leverage personable staff Ask with every purchase Use hot breakfast station
(near register – not currently used at lunch)
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#3: Kohl’s
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Kohl’s: The Good Pleasant earth tones color scheme Good music & volume
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Kohl’s: The Bad Staff
Past many employees without any acknowledgement
Archaic policies Told not to take
pictures! Product density
It felt crowded
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Kohl’s: The Opportunity Employ/Train/
Motivate better staff Thin the product
noise Feel more like
Dillard’s and less Walmart
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#4: Dollar Tree
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Dollar Tree: The Good Store layout
Well organized Neat Well stocked High product
density
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Dollar Tree: The Bad Nothing
Everything met or exceeded expectations
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Dollar Tree: The Opportunity
Replace entry display with seasonal items There is an entry stack out with
random items Use this area for the seasonal,
impulse items
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#5: Hobby Lobby
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Hobby Lobby: The Good
Nice displays Product selection Clean Organized
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Hobby Lobby: The Bad Staff training
No one approached me
Friendly after I asked questions
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Hobby Lobby: The Opportunity
Greeter Think Walmart Engage customers
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#6: Home Depot
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Home Depot: The Good Staff
Approached me Knowledgeable
Atmosphere Aisles well
labeled Accessible Organized
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Home Depot: The Bad Parking lot
carts Could be
collected Often outside
of designated return
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Home Depot: The Opportunity
Staff training I noticed a flyer in the
window for kids workshop on Saturday (tomorrow)
Staff should remind customers (who come with kids) of kids workshop activity coming this weekend!
Encourages customers to come back soon.