creativity: lluis bassat at tedxreus
DESCRIPTION
Lluis Bassat starts reviewing the reasons for which he entered the world of advertising. Surprisingly it was not an ad, it was a scene from the film “Cheaper by the dozen”. Lluis explains what is his idea of creativity, enhanced by some ads: should produce a different result than the previous one, do it better than the others and turn the other way to do this in standard. Lluis also reveals us, one statement for life “without risk, there is no emotion”. Facing the end of his presentation, Lluis compiles the six different pillars that build the "Great Advertising", instead of "Grey Advertising": A famous testimonial; beauty, fashion, sex and romance; Simplicity "less is more"; visual symbols expressing an idea and making it more memorable and lasting; Analogy and, finally, an unexpected ending.TRANSCRIPT
CREATIVITY
Luis Bassat
“Cheaper by the dozen”
Clifton Web
CREATIVITY
Luis Bassat