creative understanding
TRANSCRIPT
Creative Build-up• The creative process is an ongoing exercise. Everything
you do that is not habit is creative. Harnessing this creative power and directing it toward new ideas and solving problems is where most people need help.
• One of the challenges we face in creative problem solving is mentally getting out of our own way. We tend to be so trapped in our unique perspective that it limits our ability to see other possibilities. The nine windows technique gives you a number of different "lenses" through which you can creatively look at your current challenge or opportunity.
Creativity and Innovation• Businesses, whether for-profit and nonprofit, are
facing change like never before. Numerous driving forces to this change included a rapidly expanding marketplace (globalization), and increasing competition, diversity among consumers, and availability to new forms of technology.
• Creativity and innovation are often key to the success of a business, particularly when strategizing during strategic planning, and when designing new products and services.
