Creative thinking

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Karin Jorna – Avans University of Applied Sciences – ‘s-Hertogenbosch - Netherlands

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What is creative thinking?Creative thinking is the process of:Problem clarification: searching for the right question togetherTo diverge: Searching together for solutionsTo converge: selecting ideas and develop specific plans

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The working of the brain

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Which side of your brain is dominant?

5 basics for creative thinking 1) Creative observation2) Postponement of judgement3) Flexible associating4) Diverge5) Develop the power of imagination

But also • Thinking in chances• Persistance• Distance oneself• Willing to take risks• Social abbilities

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Short circuit

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Test

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How many squares do you see?

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Assignment

Take your mobile phone and make a snapshot of a daily object from a different point of view. Do not tell to your group members what it is. Let them guess…. (10 minutes)

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Patterns

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What is creativity?

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http://www.youtube.com/watch?v=Xl0kra0JGJc&sns=em

CreativityHas something to do with …What’s new, not normal, different, surprising.

5 important misconceptions about creativity1) You are creative or not! You can’t learn to be creative.

2) Creativity is painting on silk or knitting. It’s fuzzy and for soft people.

3) My environment inhibits me to be creative.

4) Creativity, I don’t have time for that.

5) Brainstorming and that sort of stuff, we already do that

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Idea Stimulators

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Results of creative thinking

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Looking Glass concepthttp://petitinvention.wordpress.com/2009/09/04/red-dot-design-concept-award-2009/

Electrolux Design Lab 2009 Finalistshttp://www.eatmedaily.com/2009/08/the-future-of-food-from-the-electrolux-design-lab/

Results of creative thinking

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Digital graffiti with a katapulthttp://www.bright.nl/digitale-graffiti-met-een-katapult?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+brightmagazine+%28B+R+I+G+H+T+-+innovative+lifestyle%29&utm_content=Google+International

Philips Light Blossom http://www.youtube.com/watch?v=eX60q6XHWxI

Meat Waterhttp://dinnerinabottle.com/

Creative ideas

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Where can you get them?

Creative ideasWhy do some ideas stick and some don´tSix characteristics of ideas with a ´sticking factor´

• Simple: Look for the heart of the matter • Unexpected: With a surprise you attract attention • Real: Abstract ideas are more difficult to remember than real ones. • Credible: Support your ideas with facts and authorities.• With a feeling: Appeal to your own interest and identity. • With a story: Inspire people with a beautiful story.

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Test your creativity?

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Creativity toolMake a combination of the products below.

Look at the individual products and try to combine, function, advantages material and shapes into a new product.

• T-shirt & Computer• Cactus & Door• Klock & Desk• Car & Cabinet• Pencil & Binocular• Steering wheel & Umbrella

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Creativity toolMindmapping

http://www.youtube.com/watch?v=MlabrWv25qQ&eurl=http%3A%2F%2Fwww%2Ebeleidsimpuls%2Enl%2Fmindmapping%2Ephp&feature=player_embedded#t=17

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Creativity toolVisual organizing

Write down a number of aspects of the brand the client doesn’t want to hear.- What is bad about the product/ service?- What are its worst characteristics?- What discourages most and why shouldn’t you buy it?

Translate every disadvantage into an advantage!

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Creativity toolUse the comics to develop a creative concept for an advert (pay-off) for a: • Dairy product• Pizza delivery service• Computergame

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Want more?

• Tony Buzan – Use both sides of your brain• Edward de Bono - Lateral thinking – Creativity step by step• www.thethinkingbusiness.com• www.edwdebono.com• www.cocd.org

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You´re invited!

Minor International SalesMinor International EntrepeneurshipMinor Innovation and Creativity

Thanks for your attention!

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